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Resultados para: advertising-media-planning

9 produtos
  • Advertising Media Planning, Seventh Edition

    Sissors,Jack Z.; Baron,Roger B.; Ephron,Erwin
    (5823847)

    The industry standard for 30 years--updated to include the newest developments in digitization and the three screens of video Apply the latest advertising technologies Build your brand in every medium Create the right budget for each campaign Through...

    sob encomenda
  • e-book

    The Media Handbook - A Complete Guide to...

    Katz,Helen
    (9505902)

    The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the...

  • e-book

    Advertising Media Planning

    CTI Reviews
    (9529601)

    Facts101 is your complete guide to Advertising Media Planning. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need...

  • e-book

    Advertising Media Planning, Seventh Edition -...

    Baron, Roger; CTI Reviews
    (3822027)

    Facts101 is your complete guide to Advertising Media Planning, Seventh Edition. In this book, you will learn topics such as The Relationship Among Media, Advertising, and Consumers, Basic Measurements and Calculations, Advanced Measurements and...

  • e-book

    Advertising Media Planning, Seventh Edition

    Baron, Roger; Sissors,Jack
    (3116618)

    The industry standard for 30 years-updated to include the newest developments in digitization and the three screens of videoApply the latest advertising technologiesBuild your brand in every mediumCreate the right budget for each campaignThrough six...

  • e-book

    Advertising Media Planning - A Brand...

    Sheehan,Kim Bartel; Jugenheimer,Donald W.; Kelly,Larry D.
    (9659965)

    Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic...

  • e-book

    The Media Handbook - A Complete Guide to...

    Katz,Helen E.
    (8082618)

    The Media Handbook provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan,...

  • e-book

    The Media Handbook - A Complete Guide to...

    Katz,Helen
    (9515993)

    The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the...

  • Advertising Media Planning

    Sissors,Jack Z.; Bumba,Lincoln
    (140061)

    Advertising Media Planning

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