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Mostrando resultados para: analytics

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400 produtos
  • Lean Analytics - Use Data To Build A Better...

    Croll,Alistair
    (9930765)

    Whether you're a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction.This book...

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  • Google Analytics e Google Tag Manager Para...

    Weber,Jonathan
    (9341897)

    Quer você seja um profissional de marketing com habilidades de desenvolvimento ou um analista/desenvolvedor web pleno, este livro mostra como implementar o Google Analytics usando o Google Tag Manager para alavancar seu trabalho de analítica da web....

  • Big Data - Using Smart Big Data Analytics And...

    Marr, Bernard
    (9209138)

    Convert the promise of big data into real world resultsThere is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy...

  • Web Analytics 2.0 - The Art of Online...

    Kaushik,Avinash
    (9206822)

    Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. 'Web Analytics 2.0' presents a new framework that will permanently change how you think about analytics. It provides specific...

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  • Analytics At Work - Smarter Decisions, Better...

    Davenport,Thomas H.
    (9187506)

    Most companies have massive amounts of data at their disposal, yet fail to utilize it in any meaningful way. But a powerful new business tool - analytics - is enabling many firms to aggressively leverage their data in key business decisions and...

    sob encomenda
  • Data Science And Big Data Analytics -...

    ; Services,Emc Education
    (9235076)

    'Data Science and Big Data Analytics' is about harnessing the power of data for new insights. The book covers the breadth of activities and methods and tools that Data Scientists use. The content focuses on concepts, principles and practical...

  • Analytics And Dynamic Customer Strategy - Big...

    Tanner,John F
    (9396565)

    Key decisions determine the success of big data strategy Dynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide...

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  • Winning With Data - Crm And Analytics For The...

    Green,Fiona
    (10273130)

    For many years, sports rights owners have had an 'if you build it, they will come' attitude, suggesting they take their fans for granted. Combined with advances in broadcasting quality, digital marketing, and social media, this has resulted in...

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  • Competing On Analytics - The New Science Of...

    Davenport,Thomas H.
    (9164836)

    You have more information at hand about your business environment than ever before. But are you using it to “out-think” your rivals? If not, you may be missing out on a potent competitive tool.In Competing on Analytics: The New Science of Winning,...

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  • Healthcare Business Intelligence - A Guide To...

    Madsen,Laura
    (9236304)

    Solid business intelligence guidance uniquely designed for healthcare organizations Increasing regulatory pressures on healthcare organizations have created a national conversation on data, reporting and analytics in healthcare. Behind the scenes,...

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  • HBR Guide To Data Analytics Basics For...

    Harvard Business Review Book ,; Review, Harvard Business
    (9934436)

    Don't let a fear of numbers hold you back.Today's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data--to understand where the numbers come from, make sense of them, and use...

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  • Healthcare Analytics For Quality And...

    Strom,T L; Strome,Trevor L
    (9235006)

    Improve patient outcomes, lower costs, reduce fraud--all with healthcare analytics 'Healthcare Analytics for Quality and Performance Improvement' walks your healthcare organization from relying on generic reports and dashboards to developing powerful...

    sob encomenda
  • For Dummies - Predictive Analytics For...

    Bari, Anasse; Chaouchi, Mohamed; Jung, Tommy
    (9401954)

    Use Big Data and technology to uncover real-world insights You don't need a time machine to predict the future. All it takes is a little knowledge and know-how, and Predictive Analytics For Dummies gets you there fast. With the help of this friendly...

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  • Wiley & SAS Business - Analytics In A Big...

    Baesens,Bart
    (9396646)

    The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer...

    sob encomenda
  • Competing On Analytics: Updated, With A New...

    Davenport,Thomas
    (9846003)

    The New Edition of a Business ClassicThis landmark work, the first to introduce business leaders to analytics, reveals how analytics are rewriting the rules of competition.Updated with fresh content, Competing on Analytics provides the road map for...

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  • Hbr's 10 Must Reads On Ai, Analytics, And The...

    Review,Harvard Business
    (10222116)

    AI and data analytics are powering a wave of technological innovations--understand them, cut through the hype, and seize the opportunities.If you read nothing else on how intelligent machines are revolutionizing business, read these 10 articles....

    pré-venda
  • The New Science Of Retailing: How Analytics...

    Fisher,Marshall; Raman,Ananth
    (7289092)

    Retailers today are drowning in data but lacking in insight: They have huge volumes of information at their disposal. But they're unsure of how to sort through it and use it to make smart decisions. The result? They're struggling with profit-sapping...

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  • e-book

    Analytics at Work: Smarter Decisions, Better...

    Davenport,Thomas; Harris,Jeanne
    (3703864)

    Most companies have massive amounts of data at their disposal, yet fail to utilize it in any meaningful way. But a powerful new business tool - analytics - is enabling many firms to aggressively leverage their data in key business decisions and...

  • e-book

    Analytics for Managers - With Excel

    Gregory S. Zaric; Peter C. Bell
    (9622212)

    Analytics is one of a number of terms which are used to describe a data-driven more scientific approach to management. Ability in analytics is an essential management skill: knowledge of data and analytics helps the manager to analyze decision...

  • e-book

    Analytics in a Big Data World

    Baesens,Bart
    (9285700)

    The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer...

  • e-book

    Analytics - The Agile Way

    (9733689)

    For years, organizations have struggled to make sense out of their data. IT projects designed to provide employees with dashboards, KPIs, and business-intelligence tools often take a year or more to reach the finish line...if they get there at all....

  • e-book

    Analytics Across the Enterprise - How IBM...

    Dietrich, Brenda L.; Norton, Maureen F.; Plachy, Emily C.
    (10031603)

    How to Transform Your Organization with Analytics: Insider Lessons from IBM’s Pioneering Experience Analytics is not just a technology: It is a better way to do business. Using analytics, you can systematically inform human judgment with data-driven...

  • e-book

    Analytics for Leaders

    Fisher,N. I.
    (9793507)

    Analytics for Leaders provides a concise, readable account of a complete system of performance measurement for an enterprise. Based on over 20 years of research and development, the system is designed to provide people at all levels with the...

  • e-book

    Analytics in a Big Data World - The Essential...

    Baesens,Bart
    (9448084)

    The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer...

  • Operational Risk - Modeling Analytics

    Panjer,Harry H.
    (1155216)

    Discover how to optimize business strategies from both qualitative and quantitative points of viewOperational Risk: Modeling Analytics is organized around the principle that the analysis of operational risk consists, in part, of the collection of...

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  • Understanding The Predictive Analytics...

    Cordoba,Alberto
    (9236489)

    A high-level, informal look at the different stages of the predictive analytics cycle 'Understanding the Predictive Analytics Lifecycle' covers each phase of the development of a predictive analytics initiative. Through the use of illuminating case...

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  • Keeping Up With The Quants - Your Guide To...

    Davenport,Thomas H.
    (9188773)

    Why Everyone Needs Analytical Skills Welcome to the age of data. No matter your interests (sports, movies, politics), your industry (finance, marketing, technology, manufacturing), or the type of organization you work for (big company, nonprofit,...

    sob encomenda
  • Getting Started With Business Analytics -...

    Shmueli, Galit; Hardoon, David Roi
    (9263399)

    Assuming no prior knowledge or technical skills, Getting Started with Business Analytics: Insightful Decision-Making explores the contents, capabilities, and applications of business analytics. It bridges the worlds of business and statistics and...

    sob encomenda
  • Data-Driven Healthcare - How Analytics And Bi...

    Madsen,Laura B
    (9235876)

    Healthcare is changing, and data is the catalyst Data is taking over in a powerful way, and it's revolutionizing the healthcare industry. You have more data available than ever before, and applying the right analytics can spur growth. Benefits extend...

    sob encomenda
  • Wiley & SAS Business - Heuristics In...

    Pinheiro,Carlos Andre Reis; Mcneill,Fiona
    (9396817)

    Employ heuristic adjustments for truly accurate analysis Heuristics in Analytics presents an approach to analysis that accounts for the randomness of business and the competitive marketplace, creating a model that more accurately reflects the...

    sob encomenda
  • Calculating Success - How The New Workplace...

    Hoffmann, Carl; Hoffmann,Carl
    (9187441)

    Create an Organization That Runs on More than Intuition and Guesswork Most companies today have access to reams of data: marketing, supply chain, finance, as well as critical data about their workforce. Yet research shows that leaders at these...

    sob encomenda
  • e-book

    Analytics in Healthcare and the Life Sciences

    Davenport,Thomas H.; McNeill,Dwight
    (9695996)

    Make healthcare analytics work: leverage its powerful opportunities for improving outcomes, cost, and efficiency.This book gives you thepractical frameworks, strategies, tactics, and case studies you need to go beyond talk to action. The contributing...

  • e-book

    Analytics in Healthcare and the Life Sciences

    Davenport,Thomas H.; McNeill,Dwight
    (9745502)

    Make healthcare analytics work: leverage its powerful opportunities for improving outcomes, cost, and efficiency.This book gives you thepractical frameworks, strategies, tactics, and case studies you need to go beyond talk to action. The contributing...

  • e-book

    Analytics Across the Enterprise - How IBM...

    Dietrich,Brenda L.; Norton,Maureen F.; Plachy,Emily C.
    (9753487)

    How to Transform Your Organization with Analytics: Insider Lessons from IBM’s Pioneering Experience Analytics is not just a technology: It is a better way to do business. Using analytics, you can systematically inform human judgment with data-driven...

  • e-book

    Analytics for Managers - With Excel

    Gregory S. Zaric; Peter C. Bell
    (9794116)

    Analytics is one of a number of terms which are used to describe a data-driven more scientific approach to management. Ability in analytics is an essential management skill: knowledge of data and analytics helps the manager to analyze decision...

  • e-book

    Analytics for Insurance - The Real Business...

    Tony Boobier
    (9448069)

    The business guide to Big Data in insurance, with practical application insight Big Data and Analytics for Insurers is the industry-specific guide to creating operational effectiveness, managing risk, improving financials, and retaining customers....

  • People Analytics For Dummies

    West,Mike
    (10272864)

    Maximize performance with better dataDeveloping a successful workforce requires more than a gut check. Data can help guide your decisions on everything from where to seat a team to optimizing production processes to engaging with your employees in...

    pré-venda
  • e-book

    Sports Analytics and Data Science - Winning...

    Miller,Thomas W.
    (9639665)

    TO BUILD WINNING TEAMS AND SUCCESSFUL SPORTS BUSINESSES, GUIDE YOUR DECISIONS WITH DATA   This up-to-the-minute reference will help you master all three facets of sports analytics — and use it to win!   Sports Analytics and Data Science is the...

  • e-book

    Marketing Analytics

    Winston,Wayne L.
    (9299897)

    Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and...

  • e-book

    Fraud Analytics Using Descriptive, Predictive...

    Baesens,Bart; Verbeke,Wouter; Van Vlasselaer,Veronique
    (9527159)

    Detect fraud earlier to mitigate loss and prevent cascading damage Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques is an authoritative guidebook for setting up a comprehensive fraud detection analytics solution. Early...

  • R for Everyone: Advanced Analytics and...

    Lander,Jared
    (9244385)

    Statistical Computation for Programmers, Scientists, Quants, Excel Users, and Other Professionals Using the open source R language, you can build powerful statistical models to answer many of your most challenging questions. R has traditionally been...

    sob encomenda
  • e-book

    Analytics and Decision Support in Health Care...

    Ozcan,Yasar A.
    (9448551)

    A compendium of health care quantitative techniques based in Excel Analytics and Decision Support in Health Care Operations is a comprehensive introductory guide to quantitative techniques, with practical Excel-based solutions for strategic health...

  • e-book

    Modern Analytics Methodologies - Driving...

    Michele Chambers; Thomas W Dinsmore
    (9602996)

    Create a complete roadmap for capitalizing on analytics to grow topline revenue and build shareholder value in your unique organization! Modern Analytics Methodologies goes far beyond the classic Analytics Maturity Model to help you overcome the gaps...

  • e-book

    Business Analytics Principles, Concepts, and...

    Schniederjans,Dara G.; Marc J. Schniederjans; Christopher M. Starkey
    (9571081)

    Learn everything you need to know to start using business analytics and integrating it throughout your organization. Business Analytics Principles, Concepts, and Applications with SAS brings together a complete, integrated package of...

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