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Resultados para: branding

195 produtos
  • Personal Branding - Construindo Sua Marca...

    Bender,Arthur

    (1)

    (2661926)

    Neste livro você encontrará propostas objetivas para administrar e potencializar sua imagem de marca pessoal, ampliar seu valor no mercado e construir aquilo que é mais sagrado no mundo das marcas: reputação. Também encontrará ferramentas, técnicas,...

  • On Branding - 20 Princípios Que Decidem o...

    Aaker,David
    (8541358)

    O guru do branding, David Aaker, apresenta neste livro compacto os 20 princípios essenciais para criar e manter marcas fortes. Reunindo e resumindo o que há de melhor no trabalho do autor, esses princípios oferecem uma ampla compreensão das marcas,...

  • Sound Branding - A Vida Sonora Das Marcas

    Zanna
    (9207871)

    Entender o que é Sound Branding é entender a relação das marcas com o som. Assim como os especialistas em branding visual escolhem formas, logotipo, fotografia e casting, profissionais do Sound Branding recorrem à voz e ao jeito de falar, aos ritmos,...

  • Branding - Gestão De Marcas

    Tybout,Alice M.; Calkins,Tim
    (9769853)

    Quando executivos e profissionais de marketing desejam saber o que há de mais moderno na área, recorrem à Kellogg School of Management. Durante anos, a escola tem estabelecido padrões, combinando pesquisa de ponta com conhecimento prático, sendo...

  • Branding Design - A Estratégia Na Criação De...

    Cameira,Sandra Ribeiro
    (9429771)

    As logomarcas que se destacam em meio à concorrência não são apenas fruto de um momento de inspiração. Muitas vezes, a 'cara' de uma empresa vem da criatividade do designer aliada à estratégia do profissional de gestão de marcas, o chamado branding....

  • Branding Para Empreendedores

    Bedendo,Marcos
    (8869026)

    O objetivo desde livro é mostrar e ensinar ao empreendedor como criar, posicionar e estabelecer uma identidade de marca que potencialize os resultados de seu negócio. O autor enfatiza a importância das marcas no contexto mercadológico e como elas são...

  • Gestão de Marketing e Branding - A Arte de...

    Melo,Eugênio Bispo
    (9348139)

    Diante de um contexto econômico globalizado e competitivo, o poder que uma marca tem de simplificar a tomada de decisão é crucial em qualquer segmento de mercado. Assim como o produto ou serviço, a marca é parte essencial de nossa vida, um organismo...

  • Branding - A Arte de Construir Marcas

    Hiller,Marcos
    (4087044)

    Em Branding - A Arte de Construir Marcas, Marcos Hiller reúne dezenas de textos que escreveu sobre Pôneis Malditos, Hyundai, Coca-Cola, Nova York, Marlboro, Barack Obama, McDonald's, Abercrombie & Fitch, Apple, entre outros vários temas pertinentes,...

  • Branding Analítico - Métodos Quantitativos...

    Tomiya,Eduardo Heiji
    (8141398)

    Esta obra compila a experiência do autor tanto profissional como acadêmica. A ideia foi ter uma publicação que fosse uma referência sobre o tema branding analítico, com um pequeno resumo para cada tema das principais referências globais acadêmicas....

    sob encomenda
  • e-book

    Branding for Bloggers - Tips to Grow Your...

    New York Institute of Caree Development; Zach Heller
    (9740563)

    There are more than 54,000 new blogs started every day around the world. The stark reality is that most will fail because bloggers don’t have enough information on marketing themselves. The key to any successful marketing plan is a strong brand....

  • e-book

    Branding: a arte de construir marcas

    Hiller,Marcos
    (9269739)

    Em 'Branding - A arte de construir marcas', Marcos Hiller procura reunir dezenas de textos que escreveu sobre Pôneis Malditos, Hyundai, Coca-Cola, Nova York, Marlboro, Barack Obama, McDonald's, Abercrombie& Fitch, Apple, entre outros. Hiller convida...

  • e-book

    Personal branding

    Bender,Arthur
    (9922860)

    A última vez que você fez uma visita ao supermercado, parou para observar a quantidade de produtos que são ofertados para cada categoria? Com quantas marcas de refrigerante você se deparou? E pastas de dente, quantos tipos diferentes estavam...

  • e-book

    Sound Branding, a vida sonora das marcas

    Zanna
    (9428278)

    Entender o que é Sound Branding é entender a relação das marcas com o som. Assim como os especialistas em branding visual escolhem formas, logotipo, fotografia e casting, profissionais do Sound Branding recorrem à voz e ao jeito de falar, aos ritmos,...

  • e-book

    Branding Your Business

    Hammond, James
    (3709499)

    Branding Your Business explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand

  • e-book

    Branding Yourself: How to Use Social Media to...

    Lacy,Kyle; Deckers, Erik
    (3363883)

    Praise for Branding Yourself   'Branding Yourself is a good beginner's guide on how to build an online presence using social networks and blogs that will turn you into a thought leader or expert or just get you a job.' –Dan Schawbel, #1...

  • e-book

    Branding Yourself - How to Use Social Media...

    Lacy,Kyle; Deckers, Erik
    (9677610)

    Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle...

  • e-book

    Branding with Brains - The science of getting...

    Tjaco Walvis
    (9592412)

    What has neuroscience got to do with branding? The link may not be immediately obvious, but the fact is, our brains select brands in much the same way that Google selects websites. So, just as web marketers play on Google’s algorithm to make sure...

  • e-book

    Branding for the Public Sector - Creating,...

    (9446039)

    How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding...

  • e-book

    Branding for the Public Sector - Creating,...

    Temporal,Paul
    (9446057)

    How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding...

  • e-book

    Branding Strategies for Success (Collection)

    Light,Larry; Till,Brian D.; Kiddon,Joan
    (9659291)

    3 breakthrough guides to building, revitalizing, and sustaining great brands — and profiting from them!   In three indispensable books, you’ll discover powerful new ways to build, rebuild, and sustain any brand — and leverage branding to...

  • e-book

    Branding Strategies for Success (Collection)

    Light,Larry; Till,Brian D.; Kiddon,Joan
    (9482328)

    3 breakthrough guides to building, revitalizing, and sustaining great brands — and profiting from them!   In three indispensable books, you’ll discover powerful new ways to build, rebuild, and sustain any brand — and leverage branding to...

  • Branding Identity

    Artpower
    (3420090)

    Branding Identity

    sob encomenda
  • e-book

    The Brutal Truth About Asian Branding - And...

    Joseph Baladi
    (9309107)

    This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted 'how-to' books or academic tomes over-burdened with references. This book is thoughtful because it raises questions which deal with the...

  • e-book

    Audio Branding - Using Sound to Build Your...

    Colleen Fahey; Laurence Minsky
    (9438313)

    Encompassing everything from app sounds to the noise a particular brand of car makes when unlocked, learn how to create an audio language to support your brand's identity.

  • e-book

    Breakthrough Branding

    Kaputa,Catherine
    (9684251)

    This book uses dozens of brand histories to demonstrate what makes a brand thrive and how to do the same

  • e-book

    Effective Branding Begins with a Name. . .and...

    Till,Brian D.; Heckler, Donna
    (3033187)

    This Element is an excerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats.   Get branding right from the start, with great product names, powerful...

  • e-book

    Sticky Branding - 12.5 Principles to Stand...

    Miller,Jeremy
    (9771652)

    Stand out, attract customers and grow your company into a sticky brand.Sticky Branding provides practical, tactical ideas of how mid-market companies - companies with a marketing budget, but not a vast one - are challenging the status quo and growing...

  • e-book

    Smarter Branding Without Breaking the Bank -...

    Bence,Brenda
    (9625607)

    You already have the resources you need to build a powerhouse brand.If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have FIVE powerful marketing resources you can use right now...

  • e-book

    Islamic Branding and Marketing - Creating A...

    Temporal,Paul
    (9298130)

    Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is...

  • e-book

    Museum Branding - How to Create and Maintain...

    Margot Wallace
    (9539930)

    Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear,...

  • e-book

    Nation branding

    Dinnie,Keith
    (8330075)

    Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the...

  • e-book

    Effective Branding Begins with a Name. . .And...

    Till,Brian D.; Donna D. Heckler
    (3033604)

    This Element is an excerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats.   Get branding right from the start, with great product names, powerful...

  • e-book

    Islamic Branding and Marketing - Creating A...

    Temporal,Paul
    (9298106)

    Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is...

  • e-book

    Destination Branding

    Morgan,Nigel; Pride,Roger; Pritchard,Annette
    (9686818)

    In today'apos;s highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'apos;Coca Cola'apos;, 'apos;Nike'apos; and 'apos;Sony'apos; in an effort to differentiate...

  • audio livro

    Branding Cow

    (ubook-139549)

    Branding Cow is a podcast dedicated to reviewing existing brands and analysing their strengths and weaknesses. Reviewing visual and auditory aspects of the brand as well as feelings and emotions they can portray on your customer. As a listener you...

    R$ 24,90
    (Assinatura Mensal com Conteúdo Ilimitado)
  • audio livro

    Branding You As The Local Expert

    (ubook-184314)

    My primary goal is to help you to grow your business and profits in the next 90 days using proprietary strategies that will brand you as the local expert in your field. I am committed to help you achieve this goal and unlike most consultants (I find)...

    R$ 24,90
    (Assinatura Mensal com Conteúdo Ilimitado)
  • audio livro

    Branding Blitz

    (ubook-209065)

    Let me take you behind the scenes as I use try to quickly launch and scale a new business while utilizing various marketing strategies to build a powerful brand around the business. Initially well focus on building the business by using Amazon as the...

    R$ 24,90
    (Assinatura Mensal com Conteúdo Ilimitado)
  • audio livro

    Branding. Visibility. Money. For Interior...

    (ubook-118595)

    Podcast by Kim Kuhteubl

    R$ 24,90
    (Assinatura Mensal com Conteúdo Ilimitado)
  • e-book

    Branding Television

    Johnson, Catherine; Johnson, Catherine
    (8316577)

    Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone.This is...

  • e-book

    Branding Television

    Johnson, Catherine; Johnson, Catherine
    (8316574)

    Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone.This is...

  • e-book

    Branding and Product Design - An Integrated...

    Monika Hestad
    (9698751)

    Why do winning brands appear to be more creative and authentic than less successful ones? Despite the strong link between famous brands and the products sold under their name, there is still a gap in understanding the relationship between product...

  • e-book

    Branding and Product Design - An Integrated...

    Monika Hestad
    (9628747)

    Why do winning brands appear to be more creative and authentic than less successful ones? Despite the strong link between famous brands and the products sold under their name, there is still a gap in understanding the relationship between product...

  • e-book

    Branding to Differ - The Brand Building...

    Jean-Luc Ambrosi
    (9795756)

    In Branding to Differ, Jean-Luc Ambrosi provides a practical and comprehensive look at best practice branding for those requiring a real understanding of brand development and management. Ambrosi demonstrates that the brand is fundamentally a promise...

  • e-book

    Branding and Product Design - An Integrated...

    Monika Dr Hestad
    (9491790)

    Why do winning brands appear to be more creative and authentic than less successful ones?Despite the strong link between famous brands and the products sold under their name, there is still a gap in understanding the relationship between product...

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