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Resultados para: branding

143 produtos
  • Branding Design - A Estratégia Na Criação De...

    Cameira, Sandra Ribeiro
    (9429771)

    As logomarcas que se destacam em meio à concorrência não são apenas fruto de um momento de inspiração. Muitas vezes, a 'cara' de uma empresa vem da criatividade do designer aliada à estratégia do profissional de gestão de marcas, o chamado branding....

  • Branding Para Empreendedores

    Bedendo,Marcos
    (8869026)

    O objetivo desde livro é mostrar e ensinar ao empreendedor como criar, posicionar e estabelecer uma identidade de marca que potencialize os resultados de seu negócio. O autor enfatiza a importância das marcas no contexto mercadológico e como elas são...

  • Personal Branding - Construindo Sua Marca...

    Bender,Arthur
    (2661926)

    Neste livro você encontrará propostas objetivas para administrar e potencializar sua imagem de marca pessoal, ampliar seu valor no mercado e construir aquilo que é mais sagrado no mundo das marcas: reputação. Também encontrará ferramentas, técnicas,...

  • Gestão de Marketing e Branding - A Arte de...

    Melo, Eugênio Bispo
    (9348139)

    Diante de um contexto econômico globalizado e competitivo, o poder que uma marca tem de simplificar a tomada de decisão é crucial em qualquer segmento de mercado. Assim como o produto ou serviço, a marca é parte essencial de nossa vida, um organismo...

  • e-book

    Personal Branding - Construindo Sua Marca...

    Bender, Arthur
    (3099765)

    Neste livro você encontrará propostas objetivas para administrar e potencializar sua imagem de marca pessoal, ampliar seu valor no mercado e construir aquilo que é mais sagrado no mundo das marcas: reputação. Também encontrará ferramentas, técnicas,...

  • Luxury Branding - Construindo Marcas de Luxo

    Chiele,Paulo Roberto
    (9359400)

    É unânime a afirmação de que uma marca bem planejada e conduzida é o motor propulsor de qualquer empresa que pretenda sucesso na atualidade. O consumidor que não perceber a 'desejabilidade' ao primeiro contato com sua marca, procurará atributo...

  • On Branding - 20 Princípios Que Decidem o...

    Aaker, David
    (8541358)

    O guru do branding, David Aaker, apresenta neste livro compacto os 20 princípios essenciais para criar e manter marcas fortes. Reunindo e resumindo o que há de melhor no trabalho do autor, esses princípios oferecem uma ampla compreensão das marcas,...

  • Branding Analítico - Métodos Quantitativos...

    Tomiya,Eduardo Heiji
    (8141398)

    Esta obra compila a experiência do autor tanto profissional como acadêmica. A ideia foi ter uma publicação que fosse uma referência sobre o tema branding analítico, com um pequeno resumo para cada tema das principais referências globais acadêmicas....

  • Sound Branding - A Vida Sonora Das Marcas

    Zanna
    (9207871)

    Entender o que é Sound Branding é entender a relação das marcas com o som. Assim como os especialistas em branding visual escolhem formas, logotipo, fotografia e casting, profissionais do Sound Branding recorrem à voz e ao jeito de falar, aos ritmos,...

  • e-book

    Branding with Brains - The science of getting...

    Tjaco Walvis
    (9592412)

    What has neuroscience got to do with branding? The link may not be immediately obvious, but the fact is, our brains select brands in much the same way that Google selects websites. So, just as web marketers play on Google’s algorithm to make sure...

  • e-book

    Branding Strategies for Success (Collection)

    Light, Larry; Till, Brian D.; Kiddon, Joan
    (9659291)

    3 breakthrough guides to building, revitalizing, and sustaining great brands — and profiting from them!   In three indispensable books, you’ll discover powerful new ways to build, rebuild, and sustain any brand — and leverage branding to...

  • e-book

    Branding Strategies for Success (Collection)

    Kiddon, Joan
    (9482328)

    3 breakthrough guides to building, revitalizing, and sustaining great brands — and profiting from them!   In three indispensable books, you’ll discover powerful new ways to build, rebuild, and sustain any brand — and leverage branding to...

  • e-book

    Branding for the Public Sector - Creating,...

    (9446039)

    How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding...

  • e-book

    Branding for the Public Sector - Creating,...

    Temporal, Paul
    (9446057)

    How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding...

  • e-book

    Branding: a arte de construir marcas

    (9269739)

    Em 'Branding - A arte de construir marcas', Marcos Hiller procura reunir dezenas de textos que escreveu sobre Pôneis Malditos, Hyundai, Coca-Cola, Nova York, Marlboro, Barack Obama, McDonald's, Abercrombie& Fitch, Apple, entre outros. Hiller convida...

  • e-book

    Branding Analítico

    Tomiya,Eduardo Heiji
    (8611845)

    Esta obra compila a experiência do autor tanto profissional como acadêmica. A ideia foi ter uma publicação que fosse uma referência sobre o tema branding analítico, com um pequeno resumo para cada tema das principais referências globais acadêmicas....

  • Branding Identity

    Artpower
    (3420090)

    Branding Identity

  • e-book

    Branding and Product Design - An Integrated...

    Monika Hestad
    (9698751)

    Why do winning brands appear to be more creative and authentic than less successful ones? Despite the strong link between famous brands and the products sold under their name, there is still a gap in understanding the relationship between product...

  • e-book

    Branding Television

    Johnson, Catherine
    (8316577)

    Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone.This is...

  • e-book

    Branding and Product Design - An Integrated...

    Monika Hestad
    (9628747)

    Why do winning brands appear to be more creative and authentic than less successful ones? Despite the strong link between famous brands and the products sold under their name, there is still a gap in understanding the relationship between product...

  • e-book

    Branding Television

    Johnson, Catherine
    (8316574)

    Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone.This is...

  • e-book

    Branding and Product Design - An Integrated...

    Monika Dr Hestad
    (9491790)

    Why do winning brands appear to be more creative and authentic than less successful ones?Despite the strong link between famous brands and the products sold under their name, there is still a gap in understanding the relationship between product...

  • e-book

    Branding in Governance and Public Management

    Eshuis, Jasper; Klijn,E. H.
    (3891861)

    Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. They must further contend with stakeholders...

  • e-book

    Branding and Designing Disability -...

    Depoy, Elizabeth; Stephen Gilson
    (9594511)

    Over the past fifty years, design and branding have become omnipotent in the market and have made their way to other domains as well. Given their potential to divide humans into categories and label their worth and value, design and branding can...

  • e-book

    Branding in Governance and Public Management

    Eshuis, Jasper; Klijn,E. H.
    (8289002)

    Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. They must further contend with stakeholders...

  • e-book

    Islamic Branding and Marketing - Creating A...

    Temporal, Paul
    (9298106)

    Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is...

  • e-book

    Nation branding

    Dinnie, Keith
    (8330075)

    Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the...

  • e-book

    Nation Branding, Public Relations and Soft...

    Pawel Surowiec
    (9510884)

    Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland'apos;s national image in world opinion. It explores how and why...

  • e-book

    Museum Branding - How to Create and Maintain...

    Margot Wallace
    (9539930)

    Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear,...

  • e-book

    Smarter Branding Without Breaking the Bank -...

    Bence, Brenda
    (9625607)

    You already have the resources you need to build a powerhouse brand.If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have FIVE powerful marketing resources you can use right now...

  • e-book

    Breakthrough Branding

    Kaputa, Catherine
    (9684251)

    This book uses dozens of brand histories to demonstrate what makes a brand thrive and how to do the same

  • e-book

    Effective Branding Begins with a Name. . .and...

    Till, Brian D.; Heckler, Donna
    (3033187)

    This Element is an excerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats.   Get branding right from the start, with great product names, powerful...

  • e-book

    Effective Branding Begins with a Name. . .And...

    Till, Brian D.; Donna D. Heckler
    (3033604)

    This Element is an excerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats.   Get branding right from the start, with great product names, powerful...

  • e-book

    Destination Branding

    Morgan, Nigel; Pride, Roger; Pritchard, Annette
    (9686818)

    In today'apos;s highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'apos;Coca Cola'apos;, 'apos;Nike'apos; and 'apos;Sony'apos; in an effort to differentiate...

  • e-book

    Audio Branding - Using Sound to Build Your...

    Colleen Fahey; Laurence Minsky
    (9438313)

    Audio branding covers everything from app sounds, right down to the noise a particular brand of car makes when unlocked or turned on. This text will give practical guidance to the creating an audio language to support brand identity and personality.

  • e-book

    Islamic Branding and Marketing - Creating A...

    Temporal, Paul
    (9298130)

    Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is...

  • e-book

    Branding Yourself - How to Use Social Media...

    Lacy, Kyle; Deckers, Erik
    (9677610)

    Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle...

  • e-book

    Branding Yourself - How to Use Social Media...

    Lacy, Kyle; Deckers, Erik
    (9537014)

    Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle...

  • e-book

    Branding the Teleself - Media Effects...

    Hakanen, Ernest A.
    (9478579)

    An ongoing topic of debate in our times is how exactly the media affects the public. Hakanen analyzes that debate as it has developed in media effects research in order to reveal the changes from a modern to a postmodern self.

  • e-book

    Branding Secrets

    BookLover
    (9663567)

    Discover How To Successfully Market Your Brand Online And Share Your Story with Your Audience! You'll Find Out The Tips, Techniques And Exact Steps To Build Your Brand And Develop a Social Media Strategy!Internet Marketers have it really hard these...

  • e-book

    Branding Yourself - How to Use Social Media...

    Lacy, Kyle
    (3412558)

    Use Social Media to Build a Great Personal Brand–and a Great Career!   Need to demonstrate more value to customers or employers? Want a new job or career? Use social media to build the powerful personal brand that gets you what you want! In...

  • Branding the Digital Age

    Gerstman,Richard; Meyers,Herbert
    (623781)

    An authoritative and entertaining guide from two top-branding experts focuses on the strategic role of e-branding and offers a wealth of tips, advice, and techniques for building consumer communities, combining online and offline marketing ffor a...

  • e-book

    Branding an Icy Heart

    Richards, Charlie
    (9610915)

    Between discovering that two of his brothers have accepted male beloveds and learning his eldest brother is moving their coven to the United States, Aleksei Kuznetsov's world has been turned upside down. He's never been good with change, so he flees...

  • Branding for the Public Sector - Creating...

    Temporal, Paul
    (9235252)

    How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding...

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