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Resultados para: branding

194 produtos
  • Gestão de Marketing e Branding - A Arte de...

    Melo,Eugênio Bispo
    (9348139)

    Diante de um contexto econômico globalizado e competitivo, o poder que uma marca tem de simplificar a tomada de decisão é crucial em qualquer segmento de mercado. Assim como o produto ou serviço, a marca é parte essencial de nossa vida, um organismo...

  • On Branding - 20 Princípios Que Decidem o...

    Aaker,David
    (8541358)

    O guru do branding, David Aaker, apresenta neste livro compacto os 20 princípios essenciais para criar e manter marcas fortes. Reunindo e resumindo o que há de melhor no trabalho do autor, esses princípios oferecem uma ampla compreensão das marcas,...

  • Branding - Gestão De Marcas

    Tybout,Alice M.; Calkins,Tim
    (9769853)

    Quando executivos e profissionais de marketing desejam saber o que há de mais moderno na área, recorrem à Kellogg School of Management. Durante anos, a escola tem estabelecido padrões, combinando pesquisa de ponta com conhecimento prático, sendo...

  • Sound Branding - A Vida Sonora Das Marcas

    Zanna
    (9207871)

    Entender o que é Sound Branding é entender a relação das marcas com o som. Assim como os especialistas em branding visual escolhem formas, logotipo, fotografia e casting, profissionais do Sound Branding recorrem à voz e ao jeito de falar, aos ritmos,...

  • Branding Para Empreendedores

    Bedendo,Marcos
    (8869026)

    O objetivo desde livro é mostrar e ensinar ao empreendedor como criar, posicionar e estabelecer uma identidade de marca que potencialize os resultados de seu negócio. O autor enfatiza a importância das marcas no contexto mercadológico e como elas são...

  • Branding Design - A Estratégia Na Criação De...

    Cameira,Sandra Ribeiro
    (9429771)

    As logomarcas que se destacam em meio à concorrência não são apenas fruto de um momento de inspiração. Muitas vezes, a 'cara' de uma empresa vem da criatividade do designer aliada à estratégia do profissional de gestão de marcas, o chamado branding....

  • Luxury Branding - Construindo Marcas de Luxo

    Chiele,Paulo Roberto
    (9359400)

    É unânime a afirmação de que uma marca bem planejada e conduzida é o motor propulsor de qualquer empresa que pretenda sucesso na atualidade. O consumidor que não perceber a 'desejabilidade' ao primeiro contato com sua marca, procurará atributo...

  • Branding Analítico - Métodos Quantitativos...

    Tomiya,Eduardo Heiji
    (8141398)

    Esta obra compila a experiência do autor tanto profissional como acadêmica. A ideia foi ter uma publicação que fosse uma referência sobre o tema branding analítico, com um pequeno resumo para cada tema das principais referências globais acadêmicas....

    sob encomenda
  • e-book

    Branding: a arte de construir marcas

    (9269739)

    Em 'Branding - A arte de construir marcas', Marcos Hiller procura reunir dezenas de textos que escreveu sobre Pôneis Malditos, Hyundai, Coca-Cola, Nova York, Marlboro, Barack Obama, McDonald's, Abercrombie& Fitch, Apple, entre outros. Hiller convida...

  • e-book

    Branding and Product Design - An Integrated...

    Monika Hestad
    (9628747)

    Why do winning brands appear to be more creative and authentic than less successful ones? Despite the strong link between famous brands and the products sold under their name, there is still a gap in understanding the relationship between product...

  • e-book

    Branding for Bloggers - Tips to Grow Your...

    New York Institute of Caree Development; Zach Heller
    (9740563)

    There are more than 54,000 new blogs started every day around the world. The stark reality is that most will fail because bloggers don’t have enough information on marketing themselves. The key to any successful marketing plan is a strong brand....

  • e-book

    Branding Your Business

    Hammond, James
    (3709499)

    Branding Your Business explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand

  • e-book

    Branding for the Public Sector - Creating,...

    (9446039)

    How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding...

  • e-book

    Branding with Brains - The science of getting...

    Tjaco Walvis
    (9592412)

    What has neuroscience got to do with branding? The link may not be immediately obvious, but the fact is, our brains select brands in much the same way that Google selects websites. So, just as web marketers play on Google’s algorithm to make sure...

  • e-book

    Branding Yourself - How to Use Social Media...

    Lacy,Kyle; Deckers, Erik
    (9677610)

    Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle...

  • e-book

    Branding Strategies for Success (Collection)

    Light,Larry; Till, Brian D.
    (9482328)

    3 breakthrough guides to building, revitalizing, and sustaining great brands — and profiting from them!   In three indispensable books, you’ll discover powerful new ways to build, rebuild, and sustain any brand — and leverage branding to...

  • e-book

    Branding for the Public Sector - Creating,...

    Temporal,Paul
    (9446057)

    How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding...

  • e-book

    Branding Yourself: How to Use Social Media to...

    Lacy,Kyle; Deckers, Erik
    (3363883)

    Praise for Branding Yourself   'Branding Yourself is a good beginner's guide on how to build an online presence using social networks and blogs that will turn you into a thought leader or expert or just get you a job.' –Dan Schawbel, #1...

  • e-book

    Branding Strategies for Success (Collection)

    Till, Brian D.
    (9659291)

    3 breakthrough guides to building, revitalizing, and sustaining great brands — and profiting from them!   In three indispensable books, you’ll discover powerful new ways to build, rebuild, and sustain any brand — and leverage branding to...

  • e-book

    Personal branding

    Bender, Arthur
    (9922860)

    A última vez que você fez uma visita ao supermercado, parou para observar a quantidade de produtos que são ofertados para cada categoria? Com quantas marcas de refrigerante você se deparou? E pastas de dente, quantos tipos diferentes estavam...

  • e-book

    Aaker on Branding - 20 Principles That Drive...

    Aaker,David
    (9675809)

    Aaker on Branding provides the principles of branding you need to know to create and manage strong brands. The concepts are culled from the articles, six branding books, and other writings of David Aaker and have been proven to help hundreds of...

  • e-book

    On Branding - 20 Princípios Que Decidem o...

    AAKER , DAVID
    (8596536)

    O guru do branding, David Aaker, apresenta neste livro compacto os 20 princípios essenciais para criar e manter marcas fortes. Reunindo e resumindo o que há de melhor no trabalho do autor, esses princípios oferecem uma ampla compreensão das marcas,...

  • audio livro

    Branding Cow

    (ubook-139549)

    Branding Cow is a podcast dedicated to reviewing existing brands and analysing their strengths and weaknesses. Reviewing visual and auditory aspects of the brand as well as feelings and emotions they can portray on your customer. As a listener you...

    R$ 24,90
    (Assinatura Mensal com Conteúdo Ilimitado)
  • audio livro

    Branding. Visibility. Money. For Interior...

    (ubook-118595)

    Podcast by Kim Kuhteubl

    R$ 24,90
    (Assinatura Mensal com Conteúdo Ilimitado)
  • audio livro

    Branding You As The Local Expert

    (ubook-184314)

    My primary goal is to help you to grow your business and profits in the next 90 days using proprietary strategies that will brand you as the local expert in your field. I am committed to help you achieve this goal and unlike most consultants (I find)...

    R$ 24,90
    (Assinatura Mensal com Conteúdo Ilimitado)
  • audio livro

    Branding Blitz

    (ubook-209065)

    Let me take you behind the scenes as I use try to quickly launch and scale a new business while utilizing various marketing strategies to build a powerful brand around the business. Initially well focus on building the business by using Amazon as the...

    R$ 24,90
    (Assinatura Mensal com Conteúdo Ilimitado)
  • e-book

    Branding and Product Design - An Integrated...

    Monika Hestad
    (9698751)

    Why do winning brands appear to be more creative and authentic than less successful ones? Despite the strong link between famous brands and the products sold under their name, there is still a gap in understanding the relationship between product...

  • e-book

    Branding Television

    Johnson,Catherine
    (8316574)

    Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone.This is...

  • e-book

    Branding and Product Design - An Integrated...

    Monika Dr Hestad
    (9491790)

    Why do winning brands appear to be more creative and authentic than less successful ones?Despite the strong link between famous brands and the products sold under their name, there is still a gap in understanding the relationship between product...

  • e-book

    Branding to Differ - The Brand Building...

    Jean-Luc Ambrosi
    (9795756)

    In Branding to Differ, Jean-Luc Ambrosi provides a practical and comprehensive look at best practice branding for those requiring a real understanding of brand development and management. Ambrosi demonstrates that the brand is fundamentally a promise...

  • e-book

    Branding Television

    Johnson,Catherine
    (8316577)

    Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone.This is...

  • e-book

    Gestão de Marketing e Branding 2ª Edição - A...

    Bispo,Eugênio
    (9380288)

    Diante de um contexto econômico globalizado e competitivo, o poder que uma marca tem de simplificar a tomada de decisão é crucial em qualquer segmento de mercado. Assim como o produto ou serviço, a marca é parte essencial de nossa vida, um organismo...

  • Branding Identity

    Artpower
    (3420090)

    Branding Identity

    sob encomenda
  • e-book

    Branding Post-Communist Nations - Marketizing...

    Kaneva, Nadia
    (3891791)

    Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of 'transitional' societies. Since 1989, almost every country in Central and Eastern Europe...

  • e-book

    Branding and Designing Disability -...

    Depoy, Elizabeth; Stephen Gilson
    (9594511)

    Over the past fifty years, design and branding have become omnipotent in the market and have made their way to other domains as well. Given their potential to divide humans into categories and label their worth and value, design and branding can...

  • e-book

    Branding in Governance and Public Management

    Eshuis, Jasper; Klijn,E. H.
    (3891861)

    Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. They must further contend with stakeholders...

  • e-book

    Branding the Teleself - Media Effects...

    (9478579)

    An ongoing topic of debate in our times is how exactly the media affects the public. Hakanen analyzes that debate as it has developed in media effects research in order to reveal the changes from a modern to a postmodern self.

  • e-book

    Branding Yourself - How to Use Social Media...

    Deckers, Erik
    (9537014)

    Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle...

  • e-book

    Branding Yourself - How to Use Social Media...

    Deckers, Erik
    (3412558)

    Use Social Media to Build a Great Personal Brand–and a Great Career!   Need to demonstrate more value to customers or employers? Want a new job or career? Use social media to build the powerful personal brand that gets you what you want! In...

  • Branding for the Public Sector - Creating...

    Temporal, Paul
    (9235252)

    How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding...

    sob encomenda
  • Branding the Digital Age

    Gerstman,Richard; Meyers,Herbert
    (623781)

    An authoritative and entertaining guide from two top-branding experts focuses on the strategic role of e-branding and offers a wealth of tips, advice, and techniques for building consumer communities, combining online and offline marketing ffor a...

    sob encomenda
  • e-book

    Audio Branding - Using Sound to Build Your...

    Colleen Fahey
    (9438313)

    Encompassing everything from app sounds to the noise a particular brand of car makes when unlocked, learn how to create an audio language to support your brand's identity.

  • e-book

    Branding the Bat

    Marcus,A.J.; Caitlin Ricci
    (9468132)

    Sero just wants a drink, but on Halloween night at Kinky Kritters, a drink isn’t the only thing waiting for him. As a bat he’s a rarity, as someone with a high pain tolerance he’s every man with a whip’s wet dream. Trevor is just such a man, and he’s...

  • e-book

    Branding an Icy Heart

    Richards,Charlie
    (9610915)

    Between discovering that two of his brothers have accepted male beloveds and learning his eldest brother is moving their coven to the United States, Aleksei Kuznetsov's world has been turned upside down. He's never been good with change, so he flees...

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