Resultados para: christopher lovelock
Christopher Lovelock,Jochen Wirtz e Miguel A(7688637)
Marketing de serviços: pessoas, tecnologia e estratégias
For undergraduate and graduate services marketing courses. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum...
Lovelock,Christopher; Reviews, Cram101(3823451)
Facts101 is your complete guide to Services Marketing. In this book, you will learn topics such as Positioning Services in Competitive Markets, Developing Service Products: Core and Supplementary Elements, Distributing Services Through Physical and...
Product Plus - Produto + Servico = Vantagem C
Services Marketing - Third Edition