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Resultados para: christopher lovelock

6 produtos
  • e-book

    Marketing de serviços: pessoas, tecnologia e...

    Christopher Lovelock,Jochen Wirtz e Miguel A
    (7688637)

    Marketing de serviços: pessoas, tecnologia e estratégias

  • Services Marketing - 7th Edition

    Lovelock,Christopher; Wirtz,Jochen
    (6659190)

    For undergraduate and graduate services marketing courses. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum...

  • e-book

    Services Marketing - Business, Marketing

    Lovelock,Christopher; Reviews, Cram101
    (3823451)

    Facts101 is your complete guide to Services Marketing. In this book, you will learn topics such as Positioning Services in Competitive Markets, Developing Service Products: Core and Supplementary Elements, Distributing Services Through Physical and...

  • Product Plus - Produto + Servico = Vantagem C

    Lovelock,Christopher
    (345140)

    Product Plus - Produto + Servico = Vantagem C

    Produto indisponível

  • Services Marketing

    Lovelock,Christopher
    (116536)

    Services Marketing

    Produto indisponível

  • Services Marketing - Third Edition

    Lovelock,Christopher
    (116552)

    Services Marketing - Third Edition

    Produto indisponível

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