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Resultados para: customer relationship management

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27 produtos
  • Customer Relationship Management

    Buttle
    (2617536)

    'Customer Relationship Management' is structured around the author's own 'CRM Value Chain' model, and addresses what it sees as the core issues of CRM: * Who should companies serve? * How can they get to know these customers better? * What value...

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  • e-book

    Strategic Customer Management - Integrating...

    Payne, Adrian; Frow, Pennie
    (9608768)

    Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts...

  • e-book

    Customer Relationship Management - The...

    Baran, Roger J.; Robert J. Galka
    (9482280)

    This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy.Baran and Galka deliver a book that...

  • e-book

    Customer Relationship Management in Selected...

    Suresh Babu Ponduri
    (9742121)

    India is one of the largest consumer markets worldwide, with a rapidly expanding middle class in a population of more than I .2 billion people. In recent years, with the influence of many multinational corporations in India, Western and global...

  • e-book

    Customer Relationship Management - A Global...

    Gargeya, Vidyaranya B.; G Jason Mr Goddard; Gerhard Professor Raab; Riad A Professor Ajami
    (6603140)

    Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The best hope for achieving a sustainable competitive...

  • e-book

    Customer Relationship Management - The...

    Baran, Roger J.; Robert J. Galka
    (9484739)

    This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy.Baran and Galka deliver a book that...

  • e-book

    Customer Relationship Management - A Global...

    Ajami, Riad A.; Goddard, G. Jason; Raab, Gerhard
    (9478894)

    Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The best hope for achieving a sustainable competitive...

  • e-book

    Customer Relationship Management -...

    Mathew Tuward
    (9481088)

    The research questions are broken into a number of purposes. Generally, the study's principal purpose is to ensure the successful CRM adoption into firms. Therefore, it is necessary to consider carefully from the very first step, formulating a CRM...

  • e-book

    Customer Relationship Management in...

    Bejou, David; Gopalkrishnan R Iyer
    (9656041)

    Discover an important tool in the development of new marketing strategies for satisfying online customers! Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help you...

  • e-book

    Customer Relationship Management and the...

    (3662546)

    The ever-growing influence of the Internet has caused a paradigm shift in relationships between customers and companies. New types of interaction introduced by Web 1.0 have undergone a dramatic change in quantity and quality with the advent of Web...

  • e-book

    Customer Relationship Management

    Knox,Simon; Ryals, Lynette; PAYNE , ADRIAN
    (8318264)

    Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum...

  • e-book

    Customer Relationship Management

    Buttle, Francis
    (8318259)

    Customer Relationship Management: Concepts and Tools is a breakthrough book that makes transparent the complexities of customer relationship management. The book views customer relationship management as the core business strategy that integrates...

  • e-book

    The importance of customer relationship...

    Michael Schäfer
    (9459043)

    Master's Thesis from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: B-, University of Leicester (Management Center), 38 entries in the bibliography, language: English,...

  • e-book

    CRM - Redefining Customer Relationship...

    Peel, Jeffrey
    (3081330)

    In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is...

  • e-book

    The Definitive Guide to Customer Relationship...

    Hammond, Richard; Sorensen, Herb
    (9670096)

    A brand new collection of powerful insights into building outstanding customer relationships… 4 pioneering books, now in a convenient e-format, at a great price!   4 remarkable eBooks help you develop rock-solid, high-value long-term...

  • e-book

    The Definitive Guide to Customer Relationship...

    Sorensen, Herb
    (9598492)

    A brand new collection of powerful insights into building outstanding customer relationships… 4 pioneering books, now in a convenient e-format, at a great price!   4 remarkable eBooks help you develop rock-solid, high-value long-term...

  • e-book

    Principles of Customer Relationship...

    CTI Reviews
    (9556735)

    Facts101 is your complete guide to Principles of Customer Relationship Management. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the...

  • e-book

    Statistical Methods in Customer Relationship...

    CTI Reviews
    (9572254)

    Facts101 is your complete guide to Statistical Methods in Customer Relationship Management. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you...

  • e-book

    Statistical Methods in Customer Relationship...

    J. Andrew Petersen
    (9307550)

    Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship...

  • e-book

    Statistical Methods in Customer Relationship...

    Kumar, V.; J. Andrew Petersen
    (9307553)

    Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship...

  • e-book

    The CRM Handbook - A Business Guide to...

    Jill Dyché
    (2910172)

    Praise for The CRM Handbook “Want to avoid being one of the estimated 70 percent of companies who have tried implementing standalone CRM systems and failed? Confused by what your IT suppliers are telling you about ‘CRM’? Then you need to read...

  • Customer Relationship Management ( Crm )

    Zenone,Luiz Claudio
    (1976631)

    A famosa 'arte de manter o cliente satisfeito' está fazendo com que as empresas modifiquem totalmente o relacionamento com seus clientes, fornecedores, parceiros, formadores de opinião e acionistas, a fim de atender as expectativas de cada um desses...

    Produto indisponível

  • Data Mining Techniques - For Marketing Sales...

    Linoff, Gordon S.; Berry,Michael J.
    (6433303)

    The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since...

    Produto indisponível

  • Customer Relationship Management : A...

    Kumar,V.; Reinartz,Werner J.
    (1089563)

    Customer Relationship Management : A Databased Approach

    Produto indisponível

  • Customer Relationship Management - Marketing...

    Cunningham
    (1559353)

    Customer Relationship Management - Marketing 04.04

    Produto indisponível

  • Crm - Customer Relationship Management

    Brown,Stanley A.
    (455277)

    Este livro detalha o que é preciso para conquistar a eficiência no gerenciamento do relacionamento com o cliente. Veja:- O que é CRM e como você pode empregá-lo para uma vantagem competitiva.- Tendências e ações recomendáveis para a liderança em...

    Produto indisponível

  • Data Mining Techniques: For Marketing, Sales,...

    Berry,Michael J.a.
    (200322)

    - Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business...

    Produto indisponível

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