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55 produtos
  • e-book

    Consumer Insight - How to Use Data and Market...

    Stone, Merlin; Bond, Alison
    (5069334)

    Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on.

  • e-book

    Data Strategy - How to Profit from a World of...

    Marr,Bernard
    (9845657)

    Explains how to profit from an effective data strategy in a world of Big Data, Analytics and the Internet of Things

  • e-book

    Loyalty 3.0 - How to Revolutionize Customer...

    Paharia, Rajat
    (4927646)

    Learn the secret to using big data and gamification to motivate, engage, and engender true loyalty among your customers, employees, and partnersAs our lives move online and nearly everything we do is being mediated by technology, all of our activity...

  • e-book

    Data Driven - How Performance Analytics...

    Dearborn, Jenny
    (9290269)

    A 'how-to' guide to boosting sales through predictive and prescriptive analytics Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Written by one of the world's leading authorities on the topic,...

  • e-book

    Data Driven - How Performance Analytics...

    Dearborn, Jenny
    (9290276)

    A 'how-to' guide to boosting sales through predictive and prescriptive analytics Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Written by one of the world's leading authorities on the topic,...

  • e-book

    Data-Driven Healthcare - How Analytics and BI...

    Laura B. Madsen
    (9333617)

    Healthcare is changing, and data is the catalyst Data is taking over in a powerful way, and it's revolutionizing the healthcare industry. You have more data available than ever before, and applying the right analytics can spur growth. Benefits extend...

  • Data Driven - How Performance Analytics...

    Dearborn, Jenny
    (9235090)

    A 'how-to' guide to boosting sales through predictive and prescriptive analyticsData Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Written by one of the world's leading authorities on the topic,...

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  • e-book

    Data Governance - How to Design, Deploy and...

    Ladley, John
    (4905207)

    This book is for any manager or team leader that has the green light to implement a data governance program. The problem of managing data continues to grow with issues surrounding cost of storage, exponential growth, as well as administrative,...

  • Big Data - Understanding How Data Powers Big...

    Schmarzo, Bill; Schmarzo,William D
    (9239005)

    Leverage big data to add value to your business Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed...

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  • e-book

    B4b - How Technology and Big Data Are...

    Wood,J. B.; Hewlin, Todd; Thomas Lah
    (9821205)

    Industry after industry is becoming technology-driven as software rapidly eats the world. As it spreads, so do complexity and opportunity. There are clear signs that the traditional B2B business model designed 125 years ago as a simple 'make, sell,...

  • e-book

    Numbersense - How to Use Big Data to Your...

    Fung,Kaiser
    (4929832)

    How to make simple sense of complex statistics--from the author of Numbers Rule Your WorldWe live in a world of Big Data--and it'apos;s getting bigger every day. Virtually every choice we make hinges on how someone generates data . . . and how...

  • e-book

    B4b - How Technology and Big Data Are...

    Wood,J. B.; Hewlin, Todd; Thomas Lah
    (9821214)

    Industry after industry is becoming technology-driven as software rapidly eats the world. As it spreads, so do complexity and opportunity. There are clear signs that the traditional B2B business model designed 125 years ago as a simple 'make, sell,...

  • e-book

    Data Crush - How the Information Tidal Wave...

    Christopher Surdak
    (9664794)

    The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their...

  • e-book

    Big Data - Understanding How Data Powers Big...

    Schmarzo, Bill
    (9442646)

    Leverage big data to add value to your business Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed...

  • e-book

    Big Data - Understanding How Data Powers Big...

    Schmarzo,Bill
    (9526882)

    Leverage big data to add value to your business Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed...

  • e-book

    In Data We Trust: How Customer Data Is...

    Bloching,Bjorn; Ramge,Thomas; Luck,Lars
    (5143718)

    As businesses fight hard for customer spend, it's the ones who transform data into smart data that will win the day. Enlightening and game-changing, In Data We Trust describes the revolutionary change in the marketing environment in recent years,...

  • e-book

    Instant Data Intensive Apps with Pandas...

    Hauck Trent
    (4909430)

    Filled with practical, step-by-step instructions and clear explanations for the most important and useful tasks. This book has a practical approach with step-by-step recipes to help readers get to grips with Pandas.Users of other data analysis tools...

  • e-book

    Circos Data Visualization How-to

    Schenk Tom
    (9853009)

    Recipes that follow a problem-solution approach. It's a friendly, hands-on guide to creating visualizations with step-by-step instructions. This book is targeted at statisticians, analysts, and graphic designers with an interest in data...

  • Data-Driven Healthcare - How Analytics And Bi...

    Madsen,Laura B
    (9235876)

    Healthcare is changing, and data is the catalyst Data is taking over in a powerful way, and it's revolutionizing the healthcare industry. You have more data available than ever before, and applying the right analytics can spur growth. Benefits extend...

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  • e-book

    Analytics Across the Enterprise - How IBM...

    Brenda L. Dietrich; Maureen F. Norton; Emily C. Plachy
    (9753487)

    How to Transform Your Organization with Analytics: Insider Lessons from IBM’s Pioneering Experience Analytics is not just a technology: It is a better way to do business. Using analytics, you can systematically inform human judgment with data-driven...

  • e-book

    Big Data: A Revolution That Will Transform...

    Mayer-Schonberger, Viktor; Cukier,Kenneth
    (5568112)

    A revelatory exploration of emerging trends in 'big data'—our newfound ability to gather and interpret vast amounts of information—and the revolutionary effects these developments are producing in business, science, and society at large.

  • e-book

    The Patient Revolution - How Big Data and...

    Tailor, Krisa
    (9443200)

    In The Patient Revolution, author Krisa Tailor—a noted expert in health care innovation and management—explores, through the lens of design thinking, how information technology will take health care into the experience economy. In the experience...

  • e-book

    Leaders and Innovators - How Data-Driven...

    Tho H. Nguyen
    (9523693)

    An integrated, strategic approach to higher-value analytics Leaders and Innovators: How Data-Driven Organizations Are Winning with Analytics shows how businesses leverage enterprise analytics to gain strategic insights for profitability and growth....

  • e-book

    Personalized Digital Advertising - How Data...

    (9573706)

    This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and how to make the most of it!   Digital advertising and marketing are undergoing a massive, data-driven...

  • e-book

    Search - How the Data Explosion Makes Us...

    Stefan Weitz
    (9514505)

    Search is as old as language. We've always needed to find something in the jumble of human creation. The first web was nothing more than passing verbal histories down the generations so others could find and remember how not to get eaten; the first...

  • e-book

    Search - How the Data Explosion Makes Us...

    Stefan Weitz
    (9514714)

    Search is as old as language. We've always needed to find something in the jumble of human creation. The first web was nothing more than passing verbal histories down the generations so others could find and remember how not to get eaten; the first...

  • e-book

    Information-Driven Business - How to Manage...

    Robert Hillard
    (9525740)

    Information doesn't just provide a window on the business, increasingly it is the business. The global economy is moving from products to services which are described almost entirely electronically. Even those businesses that are traditionally...

  • Data, A Love Story - How I Gamed Online...

    Webb, Amy
    (4896258)

    A lively, thought-provoking memoir about how one woman 'gamed' online dating sites like JDate, OKCupid and eHarmony – and met her eventual husband. After yet another online dating disaster, Amy Webb was about to cancel her JDate membership when an...

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  • e-book

    Database Archiving - How to Keep Lots of Data...

    (3032195)

    With the amount of data a business accumulates now doubling every 12 to 18 months, IT professionals need to know how to develop a system for archiving important database data, in a way that both satisfies regulatory requirements and is durable and...

  • e-book

    How to Survive a Data Breach - A Pocket Guide

    Mitchell, Stewart
    (9541435)

    A data breach can be a crushing blow to customer and staff confidence in your organisation. It can also seriously damage your reputation and brand value, and the career prospects of the staff involved. This pocket guide provides a loose blueprint to...

  • e-book

    Presenting Data: How to Communicate Your...

    Swires-Hennessy, Ed
    (9447252)

    A clear easy-to-read guide to presenting your message using statistical data Poor presentation of data is everywhere; basic principles are forgotten or ignored. As a result, audiences are presented with confusing tables and charts that do not make...

  • e-book

    Presenting Data: How to Communicate Your...

    Swires-Hennessy, Ed
    (9447262)

    A clear easy-to-read guide to presenting your message using statistical data Poor presentation of data is everywhere; basic principles are forgotten or ignored. As a result, audiences are presented with confusing tables and charts that do not make...

  • Connect How To Use Data And Experience...

    Person, Ron; Nash,Christopher; Petersen,Lars Birkholm
    (9235929)

    Connect and engage across channels with the new customers 'Connect' is the ultimate marketing guide to becoming more relevant, effective, and successful within the new marketplace. Written by a team of marketing experts serving Fortune 500 brands,...

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  • e-book

    The Patient Revolution - How Big Data and...

    Tailor,Krisa
    (9527225)

    In The Patient Revolution, author Krisa Tailor—a noted expert in health care innovation and management—explores, through the lens of design thinking, how information technology will take health care into the experience economy. In the experience...

  • Presenting Data - How To Communicate Your...

    Swires-Hennessy, Ed
    (9235942)

    A clear easy-to-read guide to presenting your message using statistical data Poor presentation of data is everywhere; basic principles are forgotten or ignored. As a result, audiences are presented with confusing tables and charts that do not make...

    sob encomenda
  • e-book

    Instant Creating Data Models with PowerPivot...

    Lee Leo Taehyung
    (4989386)

    Filled with practical, step-by-step instructions and clear explanations for the most important and useful tasks. This is a practical, recipe-based book, taking the reader through the hands-on steps required to set up and use PowerPivot with as little...

  • e-book

    The Art of Data Analysis - How to Answer...

    Kristin H. Jarman
    (9308860)

    A friendly and accessible approach to applying statistics in the real world With an emphasis on critical thinking, The Art of Data Analysis: How to Answer Almost Any Question Using Basic Statistics presents fun and unique examples, guides readers...

  • e-book

    In Data We Trust - How Customer Data is...

    Bloching, Bjorn; Ramge, Thomas; Luck, Lars
    (5143713)

    As businesses fight hard for customer spend, it's the ones who transform data into smart data that will win the day. Enlightening and game-changing, In Data We Trust describes the revolutionary change in the marketing environment in recent years,...

  • e-book

    It'apos;s Not the Size of the Data --...

    Koen Pauwels
    (9636475)

    Brand tracking, CRM programs, trade shows, online behavior tracking, satisfaction studies...mounds of marketing metrics are generated across touchpoints and channels. For marketers drowning in data, dashboard analytics bring order to sprawling...

  • e-book

    Instant Apache Solr for Indexing Data How-to

    Rafalovitch Alexandre
    (4989409)

    Filled with practical, step-by-step instructions and clear explanations for the most important and useful tasks. This book is written in a friendly, practical manner with recipes covering important indexing techniques and methods using Apache...

  • e-book

    Conserving Data in the Conservation Reserve -...

    Hamilton, James
    (8289962)

    Enrolling over 30 million acres, the U.S. Conservation Reserve Program (CRP) is the largest conservation program in the United States. Under the guidelines of the CRP, the federal government pays farmers to stop farming their land in the hopes of...

  • e-book

    How Healthcare Data Privacy Is Almost Dead...

    Jr. John J. Trinckes
    (9554622)

    The healthcare industry is under privacy attack. The book discusses the issues from the healthcare organization and individual perspectives. Someone hacking into a medical device and changing it is life-threatening. Personal information is available...

  • e-book

    How Healthcare Data Privacy Is Almost Dead...

    Jr. John J. Trinckes
    (9554767)

    The healthcare industry is under privacy attack. The book discusses the issues from the healthcare organization and individual perspectives. Someone hacking into a medical device and changing it is life-threatening. Personal information is available...

  • e-book

    How Libraries Should Manage Data

    Cox, Brian
    (9552313)

    Have you ever looked at your Library'apos;s key performance indicators and said to yourself 'quot;so what!'quot;? Have you found yourself making decisions in a void due to the lack of useful and easily accessible operational data? Have you ever...

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