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Resultados para: design e marketing

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61 produtos
  • Design Thinking Brasil - Empatia, Colaboração...

    Alt,Luis; Pinheiro,Tenny
    (9739769)

    Desde a época da Revolução industrial até os dias de hoje, temos vivido e gerido negócios sob a ótica de modelos cunhados para atender a uma realidade que a muito não nos acompanha. A insistência por utilizar velhas lentes para enxergar novos...

  • Design Estratégico: Direções Criativas Para...

    Penha,Anderson
    (9889441)

    Em meio à complexidade, incerteza, volatilidade e ambiguidade do mundo, o livro Design Estratégico surge como uma mescla de reflexões, experimentos e especulações do trabalho dos autores com estratégias criativas, design de negócios e projetos de...

  • Design de Loja e Merchandising Visual -...

    Malhotra,Naresh; Ebster,Claus; Garaus,Marion

    (1)

    (5266956)

    O comportamento do consumidor já foi pauta de muitas discussões, mas com o crescimento de lojas de autosserviços, mercados saturados e clientes cada vez mais exigentes, o design cuidadoso e científico do ponto de venda tornou-se um fator crucial para...

  • Design de Identidade da Marca - 3ª Ed.

    Wheeler,Alina

    (1)

    (4025308)

    Um guia sobre a identidade da marca escrito por uma das mais importantes autoridades no assunto. Alina Wheeler realizou uma exaustiva pesquisa e recheou a obra com informações detalhadas e precisas. Acessível, o texto supera muitos dos livros de...

  • Design de Negócios

    Martin,Roger
    (9721866)

    A inovação não está relacionada a ver o mundo como ele é, mas como poderia ser. Tem a ver com explorar “problemas capciosos” cujas soluções não podem ser encontradas na experiência passada ou comprovadas por dados. No entanto, inovação e eficiência...

  • Design Encanta - Inovação Surpreende!

    Fioretti,Mario
    (8961901)

    Enquanto os holofotes estão voltados principalmente para as mais recentes tecnologias que podem transformar o mundo, uma disciplina silenciosa, porém altamente convincente, continua a seduzir consumidores dos mais diversos produtos e serviços, o...

  • e-book

    Questionnaire Design

    Brace,Ian
    (4898988)

    Construct and use better questionnaires for more effective market research.

  • Design de Embalagem - Curso Básico - 2ed.

    Mestriner,Fabio
    (456783)

    Este livro apresenta pela primeira vez no Brasil a metodologia completa do design de embalagem. Apresentado de forma simples e didática, o passo a passo para se desenhar uma embalagem, permite compreender o processo de trabalho e a importância de...

  • e-book

    Money Anxiety

    Geller,Dan
    (9609526)

    This is a behavioral economics book showing readers how money anxiety impacts consumer financial behavior and the economy. The book demonstrates the impact of financial anxiety on retail sales and bank savings. When money anxiety increases,...

  • O que É (e O que Nunca Foi) Design Gráfico -...

    Villas-boas,André
    (2589608)

    André Villas-Boas constrói uma teoria de design que, levada a extremos, põe por terra algumas das crenças mais sólidas que vêm acompanhando o desenvolvimento do design gráfico no Brasil. Radiografa o design em seus aspectos formais, funcionais,...

  • e-book

    Visual Marketing - 99 Proven Ways for Small...

    David Langton; Anita Campbell
    (9313567)

    Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify...

  • e-book

    Healthcare Relationship Marketing - Strategy,...

    Ira J Dr Haimowitz
    (6603673)

    In recent years there have been dramatic changes in the pharmaceutical promotional landscape, affecting both consumers and healthcare professionals. One consequence of these dynamics is the need for pharmaceutical companies to plan new kinds of...

  • e-book

    Healthcare Relationship Marketing - Strategy,...

    Haimowitz, Ira J.
    (9650782)

    In recent years there have been dramatic changes in the pharmaceutical promotional landscape, affecting both consumers and healthcare professionals. One consequence of these dynamics is the need for pharmaceutical companies to plan new kinds of...

  • e-book

    Healthcare Relationship Marketing - Strategy,...

    Haimowitz, Ira J.
    (9602632)

    In recent years there have been dramatic changes in the pharmaceutical promotional landscape, affecting both consumers and healthcare professionals. One consequence of these dynamics is the need for pharmaceutical companies to plan new kinds of...

  • e-book

    Make Money, Think Rich

    Dale Buckner
    (9629258)

    You are here today because your ancient ancestors cooperated to survive a brutal environment with life threatening predators. That herd mentality backfires when investing. Can you overcome your instincts to sell low and buy high with the rest of the...

  • e-book

    Gender, Design and Marketing - How Gender...

    Moss,Gloria
    (9433024)

    Product and service designers place increasing emphasis on the colour, form and appearance of what their organization offers and the language with which they describe it. Gloria Moss' erudite, sophisticated and fascinating book, guides the reader to...

  • e-book

    Gender, Design and Marketing - How Gender...

    Moss,Gloria
    (9433467)

    Product and service designers place increasing emphasis on the colour, form and appearance of what their organization offers and the language with which they describe it. Gloria Moss' erudite, sophisticated and fascinating book, guides the reader to...

  • e-book

    Premium by Design - How to Understand, Design...

    Bevolo, Marco; Alex Dr Gofman; Howard Mr Moskowitz; Marco Mr Bevolo
    (6603353)

    There are luxuries that most of us will never be able to afford in a lifetime, but just off the shores of the moneyed is a huge, fast growing, land of premium value which inspires people to get there, even if they need to stretch their budget to...

  • e-book

    Premium by Design - How to Understand, Design...

    Gofman, Alex; Bevolo, Marco
    (9602112)

    There are luxuries that most of us will never be able to afford in a lifetime, but just off the shores of the moneyed is a huge, fast growing, land of premium value which inspires people to get there, even if they need to stretch their budget to...

  • e-book

    Retirement - Stop Worrying& Start Planning

    Eric Muir
    (9797694)

    Everyone hopes for an enjoyable retirement. But hope is a poor substitute for thoughtful planning and intelligent investment. Obstacles to a successful retirement abound. My hope is that this book will help you gain a better understanding of both the...

  • e-book

    The Bare Bones of Advertising Print Design

    Blakeman,Robyn
    (9499791)

    The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students of advertising design/layout and desktop publishing. Robyn Blakeman dissects the creative process one piece at a time, giving a step-by-step guide to...

  • Guia de Informação Sobre Design - 2ª Ed.

    Oliveira,Sylvio de
    (2589602)

    Guia de Informação Sobre Design - 2ª Ed.

  • e-book

    How To Become A Product Demonstrator

    Don Levy
    (9543016)

    If you looking for a fun job that normally pays above minimum wage then this book will help you find it. Being an active product demonstrator with many years of experience has allowed me to write a guide that will teach you all about the different...

  • e-book

    Mobile Magic - The Saatchi and Saatchi Guide...

    Tom Eslinger
    (9300822)

    A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American...

  • e-book

    Do You Matter?: How Great Design Will Make...

    Emery,Stewart; Brunner,Robert, J.
    (3430072)

    This is the eBook version of the printed book.“Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century.” John Sculley  former CEO, Pepsi and Apple   “Great design is about creating a...

  • e-book

    Monetizing Innovation - How Smart Companies...

    Madhavan Ramanujam; Georg Tacke
    (9448908)

    Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit. ...

  • e-book

    Do You Matter?: How Great Design Will Make...

    Emery,Stewart; Hall,Russ; Brunner,Robert, J.
    (3033834)

    This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.“Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the...

  • e-book

    FMCG - The Power of Fast-Moving Consumer...

    Bradley,John; Thain,Greg
    (9686163)

    This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to $ multi-million ad campaigns, from backyard experiments to global research. It examines...

  • e-book

    Lifetime Lessons - A Guide to Lifestyle...

    Stewart Flaherty
    (9619825)

    Stew Flaherty is the Founder and President of Flaherty Consulting Group, an independent financial advisory based in Westerville Ohio. During his 40+ years as a financial advisor, Flaherty has helped guide hundreds of individuals and families towards...

  • e-book

    Order-Fulfillment and Across-the-Dock...

    John Dieltz
    (2908565)

    Order-Fulfillment and Across-the-Dock Concepts, Design, and Operations Handbook provides insights and tips that warehouse and distribution professionals can use to make their order fulfillment or across-the-dock operations more efficient and...

  • e-book

    Brand esSense - Using Sense, Symbol and Story...

    Gains, Neil
    (5872094)

    Brand esSense examines the importance of brand identity and especially the application of sensory principles to create a strong brand.

  • Scenic Design And Lighting Techniques

    Napoli
    (1634568)

    Scenic Design And Lighting Techniques

    sob encomenda
  • e-book

    From Piggybank to Portfolio - A Financial...

    Perry, Brian
    (9458409)

    "Mr. Perry offers an excellent overview of today's many different investment vehicles and types of assets, provides a user-friendly step-by-step plan for how to start and maintain a portfolio. The writing is clear and delightfully free of jargon." -...

  • e-book

    Goals and Games: Designing Your Employees'...

    Edery,David; Mollick,Ethan
    (3033194)

    This Element is an excerpt from Changing the Game: How Video Games Are Transforming the Future of Business (ISBN: 9780132357814) by David Edery and Ethan Mollick. Available in print and digital formats.   Apply the lessons of game design to...

  • e-book

    Goals and Games: Designing Your Employees'...

    Edery,David; Mollick,Ethan
    (3033600)

    This Element is an excerpt from Changing the Game: How Video Games Are Transforming the Future of Business (ISBN: 9780132357814) by David Edery and Ethan Mollick. Available in print and digital formats.   Apply the lessons of game design to...

  • e-book

    Pesquisa de Marketing: Uma Orientação...

    Naresh K. Malhotra
    (9735888)

    Ilustra a interação entre decisões de pesquisa de marketing e decisões gerenciais de marketing. É um texto abrangente, prático e equilibrado, que descreve o processo de pesquisa de marketing de forma ampla, evidenciando sua aplicação a qualquer área...

  • The Design And Analysis Of A Distributed...

    Green,Andrew
    (10114606)

    Excerpt from The Design and Analysis of a Distributed Processing System The design of a distributed operating system based on a small set of synchronous message passing primitives, send-receive-reply, is explored. A description of how the unix?...

    sob encomenda
  • Business By Design - Applying God's Wisdom...

    Harris,Raymond
    (10221672)

    You don't need to quit your day job to serve God. Do you find it difficult to work with joy? Do you have a hard time with coworkers? Is your identity wrapped up in your job? Many Christian leaders struggle to bridge the gap between the sacred and...

    pré-venda
  • This Is Service Design Thinking - Basics...

    Stickdorn,Marc; Schneider,Jakob
    (9220678)

    How to design and market services to create outstanding customer experiences Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the...

    sob encomenda
  • X The Experience When Business Meets Design

    Solis,Brian
    (9235014)

    X=EXPERIENCE Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around? Without defining experiences, brands will become victim to whatever people feel and share. In...

  • What Works - Gender Equality By Design

    Bohnet,Iris
    (9325751)

    Gender equality is a moral and a business imperative. But unconscious bias holds us back, and de-biasing people's minds has proven to be difficult and expensive. Diversity training programs have had limited success, and individual effort alone often...

    sob encomenda
  • e-book

    Marketing Intelligent Design , Law and the...

    CTI Reviews
    (9564502)

    Facts101 is your complete guide to Marketing Intelligent Design , Law and the Creationist Agenda. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives...

  • Developing And Maintaining a Design-tech...

    Jaen
    (1142101)

    Developing And Maintaining a Design-tech Portfolio: A Guide For Theatre, Film & Tv

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  • e-book

    Photovoltaics for Professionals - Solar...

    Christian Durschner
    (9465335)

    For the building industry, the installation of photovoltaic systems has become a new field of activity. Interest in solar energy is growing and future business prospects are excellent. Photovoltaics for Professionals describes the practicalities of...

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