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Resultados para: donald a norman

12 produtos
  • O Design do Dia-a-dia

    Norman,Donald A.
    (1563428)

    O design tem por objetivo principal criar produtos úteis, bons, bonitos, baratos e eficazes. Mas como nem sempre é isso que acontece, as prateleiras se enchem de objetos belos, é verdade, mas que não servem para nada. Na hora de comprar um livro, um...

  • Design Emocional - Por que Adoramos (ou...

    Norman,Donald A.

    (1)

    (2596265)

    Partindo do princípio dos três tipos de design - o visceral, o comportamental e o reflexivo -, o Donald A. Norman define o que é o 'Design emocional' - que intitula o livro -, estética que nos repulsa ou atrai a determinado produto. Utilizando...

  • Emotional Design

    Norman,Donald A.
    (961121)

    Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as...

    sob encomenda
  • Aprendizaje Y La Memoria

    Norman,Donald A.
    (8881682)

    Este libro —«un recorrido por una serie de problemas que han acaparado mi atención durante bastantes años». según palabras del autor— gira alrededor de los procesos de la memoria y del aprendizaje humanos. Al tiempo. constituye una introducción a los...

    sob encomenda
  • e-book

    Human Information Processing - An...

    Norman,Donald A.; Peter H. Lindsay
    (9765957)

    Human Information Processing: An Introduction to Psychology aims to convey the excitement of modern experimental psychology to the beginning student. The book discusses the organization of auditory perceptions; neural information processing; and the...

  • e-book

    Human Information Processing - An...

    Norman,Donald A.; Peter H. Lindsay
    (9645356)

    Human Information Processing: An Introduction to Psychology, Second Edition, was written to reflect recent developments, as well as anticipate new directions, in this flourishing field. The ideas of human information processing are relevant to all...

  • Perspectivas de La Ciencia Cognitiva

    Norman,Donald A.
    (1488200)

    Perspectivas de La Ciencia Cognitiva

    sob encomenda
  • Harvard Oriental Series; 52

    Norman,Donald A
    (9233005)

    Technologies have a life cycle, says Donald Norman, and companies and their products must change as they pass from youth to maturity. Alas, the computer industry thinks it is still in its rebellious teenage years, exulting in technical complexity....

    sob encomenda
  • Living With Complexity

    Norman,Donald A
    (9921787)

    Why we don't really want simplicity, and how we can learn to live with complexity.If only today's technology were simpler! It's the universal lament, but it's wrong. In this provocative and informative book, Don Norman writes that the complexity of...

    sob encomenda
  • O Design do Futuro

    Norman,Donald A.
    (3048885)

    Vinte anos depois de lançar luz sobre a relação entre humanos e objetos no clássico O design do dia a dia, o professor norte-americano de ciência cognitiva e consultor de usabilidade Donald A. Norman mostra em seu novo livro que a tecnologia do...

    Produto indisponível

  • The Design of Everyday Things

    Norman,Donald A.
    (687591)

    Reveals a current trend in smart design that can enable companies to move to or remain on the leading edge of the competitive frontier, offering a primer on how and why various products succeed or fail to satisfy consumers. Originally published as...

    Produto indisponível

  • Living With Complexity

    Norman,Donald A.
    (9886558)

    Why we don't really want simplicity, and how we can learn to live with complexity.If only today's technology were simpler! It's the universal lament, but it's wrong. In this provocative and informative book, Don Norman writes that the complexity of...

    Produto indisponível

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