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4489 produtos
  • e-book

    Me Poupe!

    (10184038)

    'Os fãs do canal Me Poupe! não vão se decepcionar. Nathalia Arcuri venceu o desafio de levar para o papel a linguagem que se tornou sua marca registrada, o que deve fidelizar multidões e reforçar o propósito de seu trabalho. Você tem em mãos um...

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    Launch

    Walker,Jeff
    (9666180)

    The start of everything is critically important. . .and every truly successful product or business starts with a successful launch. Unfortunately, most entrepreneurs put all their focus into 'quot;'quot;getting the doors open'quot;'quot;, without...

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    Empreendedores inteligentes enriquecem mais

    (10061551)

    Em épocas de crise econômica e desemprego em alta, cresce o número de pessoas que resolvem abrir a própria empresa. Em geral, esses empreendedores concentram todos os esforços no desenvolvimento de produtos ou serviços, sem se preocupar muito com um...

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    Rural China

    Taubmann, Wolfgang; Fan, Jie; Heberer, Thomas
    (10269876)

    This book reports the findings of two field studies conducted between 1993 and 2001 in seven townships and six provinces in China. The authors describe the process of rural urbanization and its related economic, social, and political changes by...

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    Marketing 4.0

    Kotler, Philip; Kartajaya,Hermawan; Kotler,Philip; Iwan Setiawan
    (10061838)

    'Ninguém mais qualificado que o pai do marketing para documentar as enormes mudanças que estão ocorrendo. O futuro do marketing é digital, e este é seu guia.' – Al Ries, coautor de Marketing de guerra e PosicionamentoEste livro comprova mais uma vez...

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    Inbound Content - A Step-by-Step Guide To...

    Justin Champion
    (10262718)

    Develop and implement an effective content strategy tailored to your business’s needs Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that...

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    E-marketing

    Strauss,Judy; Raymond D. Frost
    (9647274)

    For courses in Internet Marketing or E-marketingThis book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today'apos;s Internet- and social media-driven marketing environment. It...

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    E-marketing

    Strauss,Judy; Raymond D. Frost
    (9565205)

    For courses in Internet Marketing or E-marketingThis book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today'apos;s Internet- and social media-driven marketing environment. It...

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    Personal Finance in Your 50s All-in-One For...

    Tyson, Eric
    (10262779)

    Manage your finances and enjoy your retirement Retirement security is one of the most pressing social issues facing the world in the next 30 years—so if you’re approaching your golden years, it’s essential to have a secure financial future. Personal...

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    Inbound PR - The PR Agency's Manual to...

    Iliyana Stareva
    (10262678)

    The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to...

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    Inbound Selling - How to Change the Way You...

    Brian Signorelli
    (10262707)

    Change the way you think about sales to sell more, and sell better. Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands – through meaningful, helpful content.  But with that change comes...

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    Administração Pública

    Matias-pereira, José
    (10264661)

    O objetivo principal desta obra é investigar a relação da causalidade entre o poder político, o poder econômico e o poder social. Para o autor, a complexidade da interligação entre esses três poderes deve ser analisada de maneira mais profunda,...

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    e-Retailing

    Dennis,Charles; Pantano, Eleonora; Sabine Gerlach
    (9823029)

    Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the...

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    E-Marketing - Applications of Information...

    MOLENAAR ,COR
    (4044929)

    Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn'apos;t...

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    Estratégia de Marketing Digital e E-Commerce

    Turchi, Sandra R.
    (10262615)

    O universo digital tem trazido profundas transformações para o mundo dos negócios, do entretenimento, da comunicação e dos relacionamentos. Entre as principais mudanças temos o aumento da participação dos consumidores, a vasta criação de conteúdo por...

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    e-Marketing Intelligence - Transforming Brand...

    Rana,Noman; Noman,Aasma
    (2968698)

    E-marketing & digital communication channels have transformed the businesses in last decade. Many, who have outsourced their digital marketing relying on agencies only and those doing it in-house have achieved some kind of success. But as the markets...

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    É Hora do Show

    Khoury,Karim
    (9419725)

    Se você é um instrutor, comunicador, profissional de Treinamento e Desenvolvimento (T&D), professor ou um líder em busca de excelência, irá encontrar respostas neste livro. Em É Hora do Show, nova obra de Karim Khoury, você irá aprender, entre outras...

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    Digital Marketing - A Practical Approach

    Charlesworth,Alan
    (10253109)

    As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, Digital Marketing: A Practical Approach provides a step-by-step...

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    Entrepreneurial Marketing - An Effectual...

    Edwin J. Nijssen
    (10253377)

    How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. Existing market research data...

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    Entrepreneurial Marketing - An Effectual...

    Edwin J. Nijssen
    (10253380)

    How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. Existing market research data...

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    Fundamentals of Marketing

    Desmond,John; Stone,Marilyn A.
    (9616062)

    Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors...

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    Strategic Digital Marketing

    (9472866)

    THE ULTIMATE CRASH COURSE IN DIGITAL MARKETINGThe digital age is here-and it'apos;s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your...

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    Advanced Database Marketing

    Koen W. De Bock
    (9553996)

    While the definition of database marketing hasn't changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new...

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    Total Relationship Marketing

    Gummesson,Evert
    (9679974)

    Total Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of relationship marketing. A major contribution to marketing thought internationally,...

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    Professional Services Marketing

    Schultz,Mike; Doerr,John E.; Lee Frederiksen
    (9443146)

    A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its...

  • e-book

    Big Data Marketing

    Lisa Arthur
    (9286933)

    Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a...

  • e-book

    International Retail Marketing

    Bruce, Margaret; Moore, Christopher; Birtwistle,Grete
    (8323808)

    International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and...

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    Innovation in Marketing

    Doyle, Peter; Bridgewater, Susan
    (6901063)

    Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a...

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    Ethics in Marketing

    Laczniak,Gene R.; Murphy,Patrick E.; Prothero, Andrea
    (3980828)

    Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20...

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    Pioneers in Marketing

    Jones, D.G. Brian
    (3980870)

    Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing...

  • e-book

    Professional Services Marketing

    Schultz,Mike; Doerr,John E.; Lee Frederiksen
    (9442282)

    A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its...

  • e-book

    Management of Marketing

    (4933252)

    The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to...

  • e-book

    Robin Hood Marketing

    Andresen,Katya
    (9305988)

    Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to...

  • e-book

    Total E-Mail Marketing

    (8301815)

    Total E-Mail Marketing shows how to run effective e-mail campaigns aimed at both customer acquisition and retention. The book covers much more than simply guidelines on e-mail creative. It explains how to plan and execute e-mail campaigns which...

  • e-book

    The Marketing Book

    Baker,Michael; Hart,Susan
    (4932802)

    The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice.Taking into account the emergence of new subjects and new authorities, Michael Baker and the new...

  • e-book

    Stretch

    Sonenshein, Scott
    (9439341)

    A groundbreaking approach to succeeding in business and life, using the science of resourcefulness.We often think the key to success and satisfaction is to get more: more money, time, and possessions; bigger budgets, job titles, and teams; and...

  • e-book

    Launch

    Stelzner,Michael A.
    (9298642)

    If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing...

  • e-book

    Launch

    Stelzner,Michael A.
    (9298647)

    If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing...

  • e-book

    Resonate

    Duarte,Nancy
    (9305681)

    Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like...

  • e-book

    Liberia

    International Monetary Fund Afri Dept
    (9668541)

    This paper focuses on Liberia’s Third Review Under the Extended Credit Facility (ECF) Arrangement and Request for Waiver of Nonobservance of Performance Criterion (PC) and Modification of Performance Criteria. Real GDP grew at 8.7 percent in 2013 and...

  • e-book

    Captivology

    Parr,Ben
    (8975142)

    The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention—and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.Whether you’re an artist...

  • e-book

    Outlaw

    Trent Leyshan
    (9302750)

    How a new generation of outlaw salespeople are rewriting the rules Outlaw is a guide to what really works in the sales environment. Packed with fresh on-the-ground insights, powerful true stories, bold strategies, and unconventional approaches to...

  • e-book

    Gamechangers

    Fisk, Peter
    (9448324)

    Shake up and redefine the market by changing your game!A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has...

  • e-book

    Leadership

    Sims, Ronald R.
    (9629722)

    The contributors to this wide-ranging volume seek to define exactly what leadership is or should be, and how to effectively develop it. Guided by an unusual framework that looks at leadership across different sectors and functions, they examine what...

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