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4461 produtos
  • Atitude Uau Me - Como Surpreender e Criar...

    Catalão,João Alberto; Teresa Penim,Ana
    (4237648)

    O 'UAUme!' dá um passo em frente ao assumir-se como o Conceito que, partindo da dinâmica positiva da capacidade de surpreender positivamente, e de acionar o reconhecimento em quem é surpreendido, o UAUme!® define, explica e explora a dinâmica de um...

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    Sales Leadership

    Rosen, Keith
    (10500034)

    'Coaching is the universal language of learning, development and change.'Imagine a workplace without fear, stress or worry. Instead, you're acknowledged as a valued, contributing team player who doesn't sacrifice priorities, values, happiness or your...

  • Você Vende para as Lojas ou Através das...

    Miranda,Roberto Lira
    (189413)

    Essa é uma obra pioneira, em todo o mundo, que desenvolve um novo conceito de relacionamento da indústria com a revenda de seus produtos, destacando as profundas diferenças que existe entre o trabalho de 'vender para as lojas' encarando como missão...

  • The Total Money Makeover Workbook: Classic...

    Ramsey,Dave
    (9938452)

    New York Times best seller! More than five million copies sold!*You CAN take control of your money. Build up your money muscles with America's favorite finance coach.Okay, folks, do you want to turn those fat and flabby expenses into a well-toned...

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    E-marketing

    Strauss,Judy; Raymond D. Frost
    (9565205)

    For courses in Internet Marketing or E-marketingThis book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today'apos;s Internet- and social media-driven marketing environment. It...

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    E-marketing

    Strauss,Judy; Raymond D. Frost
    (9647274)

    For courses in Internet Marketing or E-marketingThis book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today'apos;s Internet- and social media-driven marketing environment. It...

  • e-book

    e-Retailing

    Dennis,Charles; Pantano, Eleonora; Sabine Gerlach
    (9823029)

    Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the...

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    E-Marketing - Applications of Information...

    MOLENAAR ,COR
    (4044929)

    Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn'apos;t...

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    e-Marketing Intelligence - Transforming Brand...

    Rana,Noman; Noman,Aasma
    (2968698)

    E-marketing & digital communication channels have transformed the businesses in last decade. Many, who have outsourced their digital marketing relying on agencies only and those doing it in-house have achieved some kind of success. But as the markets...

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    Robin Hood Marketing

    Andresen,Katya
    (9305988)

    Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to...

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    Big Data Marketing

    Lisa Arthur
    (9286933)

    Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a...

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    Fundamentals of Marketing

    Desmond,John; Stone,Marilyn A.
    (9616062)

    Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors...

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    International Retail Marketing

    Bruce, Margaret; Moore, Christopher; Birtwistle,Grete
    (8323808)

    International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and...

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    Total Relationship Marketing

    Gummesson,Evert
    (9679974)

    Total Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of relationship marketing. A major contribution to marketing thought internationally,...

  • e-book

    Management of Marketing

    (4933252)

    The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to...

  • e-book

    Ethics in Marketing

    Laczniak,Gene R.; Murphy,Patrick E.; Prothero, Andrea
    (3980828)

    Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20...

  • e-book

    Advanced Database Marketing

    Koen W. De Bock
    (9553996)

    While the definition of database marketing hasn't changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new...

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    Pioneers in Marketing

    Jones, D.G. Brian
    (3980870)

    Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing...

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    Professional Services Marketing

    Schultz,Mike; Doerr,John E.; Lee Frederiksen
    (9443146)

    A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its...

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    Professional Services Marketing

    Schultz,Mike; Doerr,John E.; Lee Frederiksen
    (9442282)

    A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its...

  • e-book

    Innovation in Marketing

    Doyle, Peter; Bridgewater, Susan
    (6901063)

    Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a...

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    Strategic Digital Marketing

    (9472866)

    THE ULTIMATE CRASH COURSE IN DIGITAL MARKETINGThe digital age is here-and it'apos;s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your...

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    Advocate Marketing

    Barbara Thomas
    (9540947)

    Today, engaging customer advocates is one of the most powerful marketing strategies available to you. Advocates provide third-party validation and positive relevance; build and protect brands, and create exceptionally effective content...

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    Wine Marketing

    Hall,Michael C.; Mitchell,Richard
    (9586694)

    WhilstWine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:* 'apos;How to'apos; and 'apos;how not...

  • e-book

    Liberia

    International Monetary Fund Afri Dept
    (9668541)

    This paper focuses on Liberia’s Third Review Under the Extended Credit Facility (ECF) Arrangement and Request for Waiver of Nonobservance of Performance Criterion (PC) and Modification of Performance Criteria. Real GDP grew at 8.7 percent in 2013 and...

  • e-book

    Launch

    Stelzner,Michael A.
    (9298647)

    If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing...

  • e-book

    Resonate

    Duarte,Nancy
    (9305681)

    Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like...

  • e-book

    Juice

    Wilson,Brady G.
    (3873009)

    Conversations are key to business success -- in fact, they should be the operating system of companies big and small. Not just any conversations, but ones in which we: inspire others to share their reality with us; invite them into our reality;...

  • e-book

    Strategic Integrated Marketing Communications

    Percy, Larry
    (9574686)

    An essential book for today'apos;s marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companiesThis new edition is still the only textbook on the market to deal with all aspects...

  • e-book

    100 Great Marketing Ideas

    Jim Blythe Blythe
    (9650127)

    Are you looking for a great idea or some inspiration to make your marketing more effective and cutting edge? This book contains 100 great marketing ideas, extracted from the world's best companies. Ideas provide the fuel for individuals and companies...

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    Crossing the Chasm, 3rd Edition

    Moore,Geoffrey A.
    (9320545)

    The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins...

  • e-book

    Total E-Mail Marketing

    (8301815)

    Total E-Mail Marketing shows how to run effective e-mail campaigns aimed at both customer acquisition and retention. The book covers much more than simply guidelines on e-mail creative. It explains how to plan and execute e-mail campaigns which...

  • e-book

    The Marketing Book

    Baker,Michael; Hart,Susan
    (4932802)

    The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice.Taking into account the emergence of new subjects and new authorities, Michael Baker and the new...

  • e-book

    Detective Marketing

    Engeseth,Stefan 1965; Cederquist,Jan; Eriksson,Magnus
    (3021241)

    ?In his book Detective Marketing, Stefan has succeeded in creating what we always strive for: simplicity, clarity, perfection. Using simple, yet thought-provoking examples, he manages to inspire both creativity and clear-sightedness. His hypothetical...

  • e-book

    Hospitality Marketing

    David Bowie; Buttle,Francis
    (8293578)

    This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how...

  • e-book

    Offensive Marketing

    Davidson, Hugh
    (8296126)

    Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively...

  • e-book

    Unicist Marketing

    Belohlavek,Peter
    (3660184)

    Unicist Marketing is a consultation book for 'business architects'. It is for those that are responsible for making accurate diagnoses and designing marketing strategies. There are two possible languages in consultation books, one for 'patients' and...

  • e-book

    Launch

    Stelzner,Michael A.
    (9298642)

    If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing...

  • e-book

    CONNECT

    Jane E Anderson; Kylie Chown
    (9792795)

    Leverage your LinkedIn profile for lead generation and business growth.LinkedIn has given businesses and consultants unprecedented opportunities. Never before has there been such a strong platform allowing businesses and consultants to identify,...

  • e-book

    X

    Solis,Brian
    (9314303)

    Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you re not around? In an...

  • e-book

    Leadership

    Sims, Ronald R.
    (9629722)

    The contributors to this wide-ranging volume seek to define exactly what leadership is or should be, and how to effectively develop it. Guided by an unusual framework that looks at leadership across different sectors and functions, they examine what...

  • e-book

    Shopportunity!

    Newlin,Kate
    (8770782)

    Today's shopping culture is turning the shopper into a zombie—and the thrill of the hunt into the robotic management of inventory. We are in danger of losing a resonant personal ritual, replaced by the boring habitual. For millions of us, the sizzle...

  • e-book

    NLP

    Sanders,Susan; Dotz,Tom; Hoobyar,Tom
    (9322282)

    NLP (Neuro-Linguistic Programming) has helped millions to overcome their fears, increase their confidence, and achieve greater success in their personal and professional lives and relationships. Now, from the company that created NLP: The New...

  • e-book

    Outlaw

    Trent Leyshan
    (9302750)

    How a new generation of outlaw salespeople are rewriting the rules Outlaw is a guide to what really works in the sales environment. Packed with fresh on-the-ground insights, powerful true stories, bold strategies, and unconventional approaches to...

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