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Resultados para: gerald zaltman

1 produtos
  • Marketing Metaphoria - What Deep Metaphors...

    Zaltman,Gerald
    (9187653)

    Meet the Seven Samurai of metaphor in this follow-up to 'How Customers Think'. The authors explain how and why we use deep metaphors, which they define as any form of non-literal representation so deeply embedded in a person's thought processes that...

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