Artboard 33 Artboard 16 Artboard 18 Artboard 15 Artboard 21 Artboard 1 Artboard 2 Artboard 5 Artboard 45 Artboard 45 Artboard 22 Artboard 9 Artboard 23 Artboard 17? Artboard 28 Artboard 43 Artboard 49 Artboard 47 Artboard 38 Artboard 32 Artboard 8 Artboard 22 Artboard 5 Artboard 25 Artboard 1 Artboard 42 Artboard 11 Artboard 41 Artboard 13 Artboard 23 Artboard 10 Artboard 4 Artboard 9 Artboard 20 Artboard 6 Artboard 11 Artboard 7 Artboard 3 Artboard 3 Artboard 12 Artboard 25 Artboard 34 Artboard 39 Artboard 24 Artboard 13 Artboard 19 Artboard 7 Artboard 24 Artboard 31 Artboard 4 Artboard 14 Artboard 27 Artboard 30 Artboard 36 Artboard 44 Artboard 12 Artboard 17 Artboard 17 Artboard 6 Artboard 27 Artboard 19 Artboard 30 Artboard 29 Artboard 29 Artboard 26 Artboard 18 Artboard 2 Artboard 20 Artboard 35 Artboard 15 Artboard 14 Artboard 48 Artboard 50 Artboard 26 Artboard 16 Artboard 40 Artboard 21 Artboard 29 Artboard 10 Artboard 37 Artboard 3 Artboard 3 Artboard 46 Artboard 8

Resultados para: gerald zaltman

3 produtos
  • How Customers Think - Essential Insights Into...

    Zaltman,Gerald
    (684225)

    How to unlock the hidden 95 per cent of the customer's mind that traditional marketing methods have never reached. This title provides practical synthesis of the cognitive sciences. Drawing heavily on psychology, neuroscience, sociology, and...

    sob encomenda
  • Marketing Metaphoria - What Deep Metaphors...

    Zaltman,Gerald
    (9187653)

    Meet the Seven Samurai of metaphor in this follow-up to 'How Customers Think'. The authors explain how and why we use deep metaphors, which they define as any form of non-literal representation so deeply embedded in a person's thought processes that...

    sob encomenda
  • e-book

    Marketing Metaphoria - What Deep Metaphors...

    Zaltman,Gerald; Zaltman, Lindsay; Lindsay H. Zaltman
    (3705492)

    Why do advertising campaigns and new products often fail? Why do consumers feel that companies don'apos;t understand their needs? Because marketers themselves don'apos;t think deeply about consumers'apos; innermost thoughts and feelings. Marketing...

Busca por