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Resultados para: gestao de marketing digital

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46 produtos
  • e-book

    Gestão de Marketing e Branding 2ª Edição - A...

    Bispo,Eugênio
    (9380288)

    Diante de um contexto econômico globalizado e competitivo, o poder que uma marca tem de simplificar a tomada de decisão é crucial em qualquer segmento de mercado. Assim como o produto ou serviço, a marca é parte essencial de nossa vida, um organismo...

  • e-book

    GESTÃO DE MARKETING - 2ª edição

    Cherto,Marcelo; TANIA MARIA VIDIGAL LIMEIRA; CLAUDE MACHLINE; SERGIO ROBERTO DIAS; JOÃO DE SIMONI SODERINI FERRAC; JURACY GOMES PARENTE; MARIA CECILIA COUTINHO DE ARRU; NICOLAU ANDRÉ DE MIGUEL; MARCOS HENRIQUE NOGUEIRA COBRA; MIRIAM BRETZKE; RICARDO FASTI DE SOUZA; FRANCISCO JOSÉ GRANDIS ROJO; HOMERO MIGUEL PSILLAKIS; TADEU FRANCISCO MASANO; VICTORIA JONES

    (1)

    (3868636)

    O resultado de muitos anos de trabalho e pesquisa resultou em uma obra abrangente de Marketing, voltada para o leitor brasileiro e escrita por alguns dos melhores professores e pesquisadores do país. A equipe da conceituada Escola de Administração de...

  • e-book

    Gestão de Marketing e Comunicação - Avanços e...

    Yanaze,Mitsuru Higuchi
    (3872164)

    Nem conjunto de teorias, nem ferramenta para atender às demandas do mercado. A importância do marketing hoje vai muito além. Gestão de marketing e comunicação - avanços e aplicações apresenta aos leitores uma nova visão, mostrando que o marketing...

  • e-book

    Manual de Gestão Pública Contemporânea

    Matias-pereira,José
    (9738223)

    Viabilizar a inclusão, reduzir a desigualdade e promover o desenvolvimento socioeconômico e ambiental sustentável são os principais desafios com que os governantes se defrontam no final desta segunda década do século XXI. Uma visão mais abrangente do...

  • e-book

    Gestão de Marketing – o Plano de Marketing...

    Ludovico,Nelson; Santini,Fernando Roberto

    (1)

    (6988750)

    O marketing é fundamental para o sucesso de um produto, mas como garantir que o que foi planejado aconteça? A resposta está em uma boa gestão, que vai desde a idealização do projeto até a distribuição. Além de considerar os aspectos básicos do...

  • e-book

    Personal Branding and Marketing Yourself

    Rita Balian Allen
    (9451795)

    Whether you are seeking a new position, changing roles within an organization, or taking charge of your career planning, marketing yourself is the best way to seize these opportunities. Yet few of us are ready and able to talk about our talents,...

  • e-book

    Gestão de Marketing e Branding - A Arte de...

    Melo,Eugênio Bispo
    (7448475)

    É um livro que vem elucidar, desmistificar, e sanar a importância da gestão da marca no marketing moderno, quebrando paradigmas e esconjurando pensamentos equivocados sobre a gestão da marca. Por isso, pode ser considerado um divisor de águas,...

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    GESTÃO DE MARKETING EDUCACIONAL

    Rodrigo Paiva
    (3650506)

    Atualmente, o marketing é muito importante em qualquer área do mercado. Na educação não é diferente, pois a preocupação pela imagem corporativa é cada vez maior. Gestão de Marketing Educacional é indispensável para quem deseja conhecer e desenvolver...

  • e-book

    GESTÃO DE MARKETING

    Marcelo Piragibe Santiago
    (3650505)

    Com o aumento da concorrência, as empresas têm elaborado um planejamento estratégico cada vez mais criativo para atrair o consumidor final. Pelo ensino a distância você poderá fazer o curso de Gestão de Marketing, que abrirá novos horizontes...

  • e-book

    GESTÃO DE MARKETING

    Ferreira,Ana Claudia
    (4268603)

    GESTÃO DE MARKETING

  • e-book

    Marketing e agronegócio: a nova gestão -...

    Xavier,José Luiz Tejon E Coriolano
    (7612445)

    Marketing e agronegócio: a nova gestão - diálogo com a sociedade

  • e-book

    Guerrilla Marketing for Job Hunters 3.0

    Perry,David E.; Levinson,Jay Conrad
    (9294955)

    The latest strategies for job hunters revealed in this revised and updated edition This new Third Edition features the latest job-hunting strategies for the Information Age. You'll discover key techniques to reach hiring managers at the employers you...

  • e-book

    Guerrilla Marketing for Job Hunters 3.0

    Perry,David E.; Levinson,Jay Conrad
    (9294968)

    The latest strategies for job hunters revealed in this revised and updated edition This new Third Edition features the latest job-hunting strategies for the Information Age. You'll discover key techniques to reach hiring managers at the employers you...

  • e-book

    Guerrilla Marketing for a Bulletproof Career

    Levinson,Jay Conrad; Neitlich, Andrew
    (3526265)

    Guerrilla Marketing for a Bulletproof Career is the most honest, practical, and hard-hitting guide ever written for people who want to 'bullet-proof' their career and succeed in perpetually uncertain times. It provides a road map to advance one's...

  • e-book

    Successful Marketing Plan: How to Create...

    Cooper,Scott; Hiebing,Roman G., Jr.; Wehrenberg,Steve
    (5219644)

    The planning guide marketers have relied on for two decades—updated and expandedFor more than 20 years, The Successful Marketing Plan has been the marketing professionals’ go-to guide for creating plans that define and fulfill the needs of their...

  • e-book

    Creative Marketing Tools for Coaches - Use...

    Good,Sharon
    (9541555)

    Professional coaches are often great at what they do, but hate or fear marketing their practice to connect with clients. Creative Marketing Tools for Coaches helps coaches (and other self-employed professionals) to explore their natural gifts and...

  • e-book

    Gestão Educacional - Planejamento Estratégico...

    Martins,Marcos Amancio P.
    (4685606)

    Nos últimos anos as empresas prestadoras de serviços educacionais se viram obrigadas a se adaptar aos novos paradigmas da educação, ocorridos a partir da década de 80, e a conviver num ambiente de negócio muito mais competitivo.Como a grande maioria...

  • e-book

    Careers In Marketing

    Stair,Leslie; Stair,Lila
    (8099402)

    Ideal for college-bound students or anyone thinking about making a career change Careers in Marketing offers all the information career seekers need to explore and choose a profession and then narrow it down to a job that suits them. The book...

  • e-book

    Develop Your Marketing Skills

    Richardson,Neil; Gosnay,Ruth M
    (6602017)

    Develop Your Marketing Skills aims to help managers understand the essence of marketing by explaining core concepts, theories and principles in a practical and accessible way.

  • e-book

    Careers in Marketing

    Stair,Leslie
    (8029541)

    Expert guidance on exploring and choosing the perfect jobWhether you'apos;re already a college student or are ready to go back to school, this series explores specific areas of interest and helps you determine which job in that field suits you....

  • e-book

    CIM Coursebook Marketing Communications 07/08

    Hughes,Graham; Fill,Chris
    (9569507)

    BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.The 07/08 editions contains new case studies which help keep the student up to...

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    One Hour Marketing - The Entrepreneur'apos;s...

    Herman Pool
    (9553062)

    'One Hour Marketing' helps small business owners find their target market, get more clients and build a stronger business by making marketing simple to understand, easy to plan and fast to execute.

  • e-book

    Drucker on Marketing - Lessons from the...

    Cohen,William
    (9668083)

    THE ESSENTIAL MARKETING WISDOM OF PETER DRUCKER'quot;Bill Cohen has done us a wonderful service by faithfully combing through Peter Drucker'apos;s vast writings and weaving together Peter'apos;s thoughts on marketing. This has never been done...

  • e-book

    Marketing and Selling

    Institute of Leadership & Management; Institute of Leadership& Management
    (8329017)

    With forty well structured and easy to follow topics to choose from, each workbook has a wide range of case studies, questions and activities to meet both an individual or organization's training needs. Whether studying for an ILM qualification or...

  • e-book

    Stand Out Social Marketing

    Mike Lewis
    (9702481)

    Competing on the social web isn'apos;t enough. You have to STAND OUT!Stand Out Social Marketing explains how today'apos;s best-known brands draw attention that pays in the crowded space of social media--and how you can do the same for your...

  • e-book

    Opportunties in Direct Marketing

    Basye,Anne
    (8101926)

    Market yourself toward a successful career!Get started in a career that has a promising future and is financially rewarding. Opportunities in Direct Marketing Careers provides you with a complete overview of the job possibilities, salary figures, and...

  • e-book

    The One-Day Marketing Plan: Organizing and...

    Cooper, Scott; Hiebing,Roman
    (3022605)

    The One-Day Marketing Plan shows entrepreneurs and business owners how to quickly design a marketing plan for any business. Hiebing and Coopers streamlined, 10-step process guides readers through the development and execution of effective marketing...

  • e-book

    Always On: Advertising, Marketing, and Media...

    Vollmer,Christopher; Precourt,Geoffrey
    (8096542)

    The Wall Street Journal Bestseller The Future is Now--Get Ready to Reap the Profits. We stand at the beginning of a consumer-centric age--an era with potentially enormous returns for leaders in marketing, advertising and media--if they get their...

  • e-book

    Marketing Above the Noise - Achieve Strategic...

    Popky,Linda J.
    (9520544)

    Marketing today is out of control. With all the new marketing techniques accessible to the masses, it's becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive...

  • e-book

    Marketing Above the Noise - Achieve Strategic...

    Popky,Linda J.
    (9504561)

    Marketing today is out of control. With all the new marketing techniques accessible to the masses, it's becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive...

  • e-book

    30-Minute Social Media Marketing

    Susan Gunelius
    (3165652)

    BIG PRESENCE isn'apos;t just for BIG COMPANIES anymore! A social media marketing handbook for small business owners on the goSocial media has opened the door to anyone who wants to promote themselves--including small businesses. Designed specifically...

  • e-book

    Gestão Pública - Aspectos Atuais e...

    REINALDO DIAS
    (9890088)

    A Administração Pública desempenha papel fundamental na realidade contemporânea de qualquer país. Do nascimento até a morte, o indivíduo em sociedade estará em contato permanente e constante com algum organismo ou serviço público. O setor público...

  • e-book

    Turn Clicks Into Customers - Proven Marketing...

    Forrester, Duane
    (3360327)

    Turn online visitors into PAYING CUSTOMERS!You'apos;ve gone through all steps of developing a powerful business presence on the Web--but it'apos;s only the first step. Now, you have to make sure your visitors hit the 'quot;Purchase'quot; button . . ....

  • e-book

    How to Land a Top-Paying Marketing...

    Bender,Roy
    (9520335)

    How to Land a Top-Paying Marketing administrators Job: Your Complete Guide to Opportunities, Resumes and Cover Letters, Interviews, Salaries, Promotions, What to Expect From Recruiters and More

  • e-book

    How to Land a Top-Paying Marketing...

    Phyllis Brewer
    (9636828)

    How to Land a Top-Paying Marketing instructors Job: Your Complete Guide to Opportunities, Resumes and Cover Letters, Interviews, Salaries, Promotions, What to Expect From Recruiters and More

  • e-book

    How to Land a Top-Paying Marketing...

    Sandra Fields
    (9652544)

    How to Land a Top-Paying Marketing representatives Job: Your Complete Guide to Opportunities, Resumes and Cover Letters, Interviews, Salaries, Promotions, What to Expect From Recruiters and More

  • e-book

    How to Land a Top-Paying Marketing...

    Martinez,Marilyn
    (9507414)

    How to Land a Top-Paying Marketing consultants Job: Your Complete Guide to Opportunities, Resumes and Cover Letters, Interviews, Salaries, Promotions, What to Expect From Recruiters and More

  • e-book

    Internal Relationship Management - Linking...

    Bejou,David; Hartline,Michael D
    (9744157)

    Use these techniques to improve staff performance! Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees. This book...

  • e-book

    The McGraw-Hill 36-Hour Course - Online...

    Thomas,Lorrie
    (5069031)

    A crash course on the most dynamic marketing platform today!Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It'apos;s about using an array of Internet tools to build credibility and...

  • e-book

    How to Land a Top-Paying VP marketing Job

    Diaz,Louise
    (9667800)

    How to Land a Top-Paying VP marketing Job: Your Complete Guide to Opportunities, Resumes and Cover Letters, Interviews, Salaries, Promotions, What to Expect From Recruiters and More

  • e-book

    Gestão De Produtos Sob O Enfoque Do Marketing

    Marcos Garcia Jansen
    (9402331)

    Produtos são desenvolvidos para serem vendidos. São caprichosos e exigem um tratamento especial para que atendam às expectativas das pessoas. Elas desejam adquirir produtos que sejam, basicamente, úteis, agradáveis, seguros e fáceis de utilizar....

  • e-book

    Conversando sobre Marketing e Gestão de...

    Spers,Valeria Rueda Elias; Cremonezi,Graziela Oste Graziano
    (9357559)

    Disponibilizar esse conhecimento é prova evidente do dinamismo institucional e resultou nesta quarta obra, desde a primeira publicação (2011). A exemplo dos outros três livros, CONVERSANDO SOBRE MARKETING E GESTÃO DE PESSOAS, também busca difundir...

  • e-book

    Boost your company'apos;s profits - A...

    Samantha Reece
    (9829655)

    Do you want to create smart marketing strategies that will generate benefits and profits, beyond your wildest dreams? This step by step guide will help any savvy business owner to create their own strategy and boost their profits too.Known as a...

  • e-book

    Return On Influence: The Revolutionary Power...

    Schaefer,Mark
    (8332122)

    Winner of a Choice Magazine Outstanding Academic Title Award! We are on the cusp of a marketing revolution. And it is being led by you. Return on Influence is the first book to explore how brands are identifying and leveraging the world's most...

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