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Resultados para: historia do marketing

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54 produtos
  • A História da Airbnb

    Gallagher,Leigh
    (10015613)

    Esta é a notável história por trás da cúpula da criação e crescimento da Airbnb, a plataforma de hospedagem online que se tornou, em menos de uma década, o maior provedor de acomodações do mundo. Em primeiro lugar, apenas a estranha idéia dos...

  • História da Propaganda Mundial

    Tungate,Mark
    (2854957)

    Vamos admitir: a propaganda é uma dessas atividades que deixam a gente se coçando de vontade de puxar a cortina e dar uma espiada nos bastidores. Este livro faz exatamente isso. Com um ágil estilo jornalístico, A História da Propaganda Mundial nos...

  • História do Pensamento em Marketing -...

    Ajzental,Alberto
    (3053406)

    O livro traz uma abordagem histórica, contextualizada e inovadora da história do pensamento em marketing e sua trajetória, mostrando a evolução pela qual o marketing passou até chegar aos dias de hoje. Além disso, apresenta as mais variadas teorias e...

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    International Marketing

    Onkvisit,Sak
    (2906260)

    The main aim of International Marketing, is to provide solid foundations that are useful for explanation, prediction and control of international business activities. The authors have developed a strong conceptual and theoretical framework to help to...

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    Services Marketing Management

    Mudie, Peter; Pirrie, Angela
    (8657517)

    Services Marketing Management builds on the success of the previous editions, formally entitled 'apos;The Management and Marketing of Services'apos;, to provide an easily digestible approach to the service industry with a specific focus on the...

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    Product Marketing for Technology Companies

    Butje,Mark
    (2988259)

    Product Marketing for Technology Companies is an essential guide for any product manager looking to become successful in the ever changing and increasingly pressurized Information, Communication and Technology market. The author compresses his twenty...

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    Electronic Marketing - Advantages and...

    Fatayerji,Najib C.
    (2990790)

    There is no doubt that electronic marketing has contributed positively in the life of modern societies, mainly the consuming societies. It allowed purchasing of materials cheaply without any limit, and without any restrictions. It also gave the...

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    Conceptualising Marketing Communication in...

    Ozuem,Wilson
    (2990806)

    There has been a lot of interest among marketing practitioners and researchers in the concept of marketing communications as related to computer-mediated marketing environments as a result of the commercialization of the World Wide Web (WWW) as a...

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    HISTÓRIA DO PENSAMENTO EM MARKETING - 1ª...

    ALBERTO AJZENTAL
    (3414627)

    O livro traz uma abordagem histórica, contextualizada e inovadora da história do pensamento em marketing e sua trajetória, mostrando a evolução pela qual o marketing passou até chegar aos dias de hoje. Além disso, apresenta as mais variadas teorias e...

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    Financial Services Marketing

    Ennew,Christine; Waite,Nigel
    (8292574)

    Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advanced undergraduates and those on professional courses such as the Chartered Institute of...

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    Advertising vs. Marketing - The Ethical...

    Kelly,Ileen
    (2990820)

    Various business models have been presented each reflecting their strengths and weaknesses. The first model demonstrates consumer purchase behavior. The second model demonstrates marketing strategies. The third model demonstrates the use of various...

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    Introduction To Marketing - Principles Of...

    Converse,Paul D.
    (3449460)

    INTRODUCTION to MARKETING PRINCIPLES OF WHOLESALE AND RETAIL DISTRIBUTION by Paul D. Converse. Preface: THIS BOOK has a definite objective to combine a treat ment of general marketing methods and principles with a more detailed treatment of retailing...

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    Managing and Marketing Tourist Destinations -...

    Kozak,Metin; Baloglu, Seyhmus
    (9836495)

    Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this...

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    Marketing Theory

    Hunt, Shelby D.
    (9564400)

    One of the true classics in Marketing is now thoroughly revised and updated. 'Marketing Theory' is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a...

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    Marketing without Advertising

    Scarpaci,Joseph L.; Morales, Emilio
    (4035350)

    In 1993, in order to stop an economic freefall on the island of Cuba, Fidel Castro's government reluctantly instituted a series of reforms to compensate for the demise of foreign aid from Moscow. These policies ushered in a broad spectrum of national...

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    Essentials of International Marketing

    Donald L. Brady
    (9612665)

    Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be easily covered in one semester. The book covers all the key topics for an International Marketing course, but...

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    Quantitative Models in Marketing Research

    Paap,Richard; Franses,Philip Hans
    (2944504)

    Recent advances in data collection and data storage techniques enable marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This...

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    Marketing: The Basics (Second Edition)

    Moore,Karl; Pareek,Niketh
    (2905208)

    '...a punchy, stripped-down version of what marketing is all about.' - The Times Higher Education Supplement   If you have a product you're looking to market, or you're seeking to learn more about the potential of online marketing, Marketing: The...

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    CIM revision cards Marketing Planning 05/06

    Knowledge, Marketing
    (9462152)

    Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and...

  • Trabalho Em Publicidade e Propaganda -...

    Lima,Manolita Correia; Casaqui,Vander; Riegel,Viviane
    (3529240)

    O trabalho publicitário tem importância incontestável em nosso tempo. Vivemos em uma sociedade de consumo, e os discursos que revestem as mercadorias são ofertados a nós, consumidores-cidadãos, a todo momento. A esfera de produção desses discursos...

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    The Emergence of Modern Marketing

    (2902592)

    Naval warfare in a typical narrow sea such as the Baltic Sea or the Arabian Gulf includes peculiarities not found in war on the open ocean. Because of the proximity of the landmass, the employment of naval forces and aircraft is far more complex than...

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    Short Course in International Marketing, 3rd

    Curry,Jeffrey Edmund
    (3039708)

    A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide.

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    A Primer for Integrated Marketing...

    Kitchen,Philip
    (2903506)

    This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene...

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    Short Course in International Marketing...

    White,Michael D
    (3039709)

    A Short Course in International Marketing Blunders is a series of short case studies describing marketing mistakes made by companies who should have known better. As a counterpoint to exclusively studying 'the correct way' or only following the...

  • Ouro Olímpico - A História do Marketing dos...

    Ribeiro,Deborah; Freire,Marcus Vinicius
    (1853849)

    O marketing do maior evento esportivo internacional, dos tempos heróicos à economia globalizada. Lições de mídia, gestão, propaganda e publicidade em escala planetária por escritas por quem está à frente da missão Brasileira nos Jogos Olímpicos.

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    Retail Marketing

    (9760021)

    First published in 2004, Retail Marketing is a valuable contribution to the field of Military & Strategic Studies.

  • Omnibus - A História da Publicidade em Ônibus...

    Abreu,Teresinha M.
    (3065259)

    A publicidade é uma atividade fascinante, que reúne em torno de si a cultura e a arte como mecanismos para surpreender e agradar pessoas complexas, misteriosas e fascinantes. OMNIBUS: A História da Publicidade em Ônibus desde 1851 faz o mesmo,...

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    Musical Marketing in the Female Monasteries...

    Montford,Kimberlyn
    (9523228)

    'In a city whose most important social institution was founded upon the tenets of religious devotion, status was conferred not just by noble blood (though there were indeed many noble families in Rome whose positions were independent of popes,...

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    The Marketing of War in the Age of...

    Kassimeris,Christos; Gouliamos, Kostas
    (4035353)

    The post-9/11 era and the overall impact of international terrorism have generated much debate regarding the role of military apparatus in modern society. This book assesses the inherent meaning of the militarization from a critical,...

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    Marketing de Moda

    Posner,Herriet
    (9330314)

    O marketing de moda fundamenta muitas das decisões estratégicas e criativas que influenciam o design e o desenvolvimento de um produto. Além disso, também é a ponte que preenche o vazio entre o intangível da moda e a realidade concreta do mundo dos...

  • Agência de Propaganda e as Engrenagens da...

    Barreto, Roberto Menna
    (201773)

    Deixando de lado o falso glamour e a badalação comuns ao meio publicitário, Roberto Menna Barreto aborda o fascínio que a publicidade exerce sobre nós e desvenda o pacto entre sedutores e seduzidos que garante o funcionamento do capitalismo atual. O...

  • Leite de Rosas - Uma História

    Brandão, Ignácio de Loyola
    (144135)

    O livro apresenta a história de um dos produtos mais conhecidos no Brasil: o Leite de Rosas. Desde a sua criação, na década de 1920, até os dias de hoje, passaram-se mais de oitenta anos. O livro mostra que a marca atravessou o século vinte como...

  • e-book

    Maquiavel, o poder: história e marketing

    Junior,José Nivaldo
    (9038911)

    Desde a sua primeira edição, em 1991, este extraordinário livro vem despertando grande interesse. Publicado em segunda edição pela Martin Claret, esteve em todas as listas de livros mais vendidos do país. Tornou-se best-seller internacional e possui...

  • Marketing Multiplier And Marketing Strategy...

    Simon,Hermann
    (10115580)

    Excerpt from Marketing Multiplier and Marketing Strategy Simplified Dynamic Decision Rules The numerous optimization approaches in the literature are almost exclusively limited to advertising and the linear carryover-function. Optimality conditions...

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    The Development of Marketing Management - The...

    Usui,Kazuo
    (9572227)

    This book explores the development of US marketing management thought in the early part of the 20th century, focusing on the relationship between the thought and historical contexts rather than on theoretical developments.

  • e-book

    A Super History

    Christine St Anne
    (9550440)

    'A SUPER HISTORY fills a big gap in Australia's financial history. Christine St Anne has done a great job of talking to the pioneers for their inside story of the birth and evolution of the superannuation system. But, more importantly, this tale of...

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    Marketing Dictatorship - Propaganda and...

    Brady,Anne-Marie
    (9567474)

    After a period of self-imposed exclusion, Chinese society is in the process of a massive transformation in the name of economic progress and integration into the world economy, yet the Chinese Communist Party (CCP) is seeking to maintain its rule...

  • e-book

    Advanced Strategies for Marketing Art:...

    Smith,Constance
    (4997204)

    Marketing strategies for artists that will take their business to the next level.

  • e-book

    Writing Local History Today - A Guide to...

    Mason,Thomas A.; Calder,J. Kent
    (9748486)

    Featuring practical advice and sample documents, Writing Local History Today guides local historians through the sometimes daunting process of researching, writing, and publishing their work.

  • The Routledge Companion To The History Of...

    Stobart, Jon; Howard,Vicki
    (10221446)

    Retail history is a rich, cross-disciplinary field that demonstrates the centrality of retailing to many aspects of human experience, from the provisioning of everyday goods to the shaping of urban environments; from earning a living to the...

    pré-venda
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    Soap, Sex, and Cigarettes, A Cultural History...

    CTI Reviews
    (8291769)

    Facts101 is your complete guide to Soap, Sex, and Cigarettes, A Cultural History of American Advertising. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places,...

  • Greek And Roman Medicine

    King,Helen
    (631495)

    Greek And Roman Medicine

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  • Wiley Trading (Unnumbered) - Panic,...

    Knight,Timothy
    (9396841)

    A detailed guide to financial market performance during financial crises With the financial markets seemingly careening from one crisis to another, it's vital for today's investors and traders to have an historical perspective on market performance...

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    Dow 40,000 - Strategies for Profiting From...

    Elias, David
    (9581520)

    Wall Street has become the wealth-building avenue of choice for Americans looking to build a secure future. To make the most of your investments, however, you must have a smart plan, solid advice, and a vision for the future that will allow you to...

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