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438 produtos
  • Marketing Management - 14th Edition

    Kotler, Philip; Keller,Kevin
    (3525613)

    Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing,...

  • A Arte da Guerra - Os Treze Capítulos...

    Barbeiro, Heródoto
    (8973399)

    Escrito durante o século IV a.C., “A Arte da Guerra” é um clássico da literatura mundial por ser o primeiro tratado militar de que se tem notícia. Atribuída ao general chinês Sun Tzu, a obra é uma coletânea de disposições a respeito de táticas de...

  • Contagious - Why Things Catch On

    Berger, Jonah
    (9346135)

    The 'New York Times' bestseller that explains why certain products and ideas become popular. Jonah Berger knows more about what makes information go viral than anyone in the world (Daniel Gilbert, author of the bestseller 'Stumbling on Happiness')....

  • Spin Selling

    Rackham, Neil
    (226049)

    Argues that large-scale sales requires different strategies than small-scale sales, and tells how to explain benefits, prevent objections, identify customer needs, and make effective closings

  • Marketing 3.0

    Kotler, Philip; KOTLER , PHILIP
    (3162707)

    The new model for marketing - Marketing 3.0 - treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation...

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  • Adidas

    Maomao Publications,
    (2228327)

    Adidas

  • Grinding It Out

    Anderson,Robert; Kroc,Ray
    (276562)

    Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded...

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  • Inbound Marketing, Revised And Updated...

    Halligan, Brian; Shah, Dharmesh
    (9220443)

    Attract, engage, and delight customers online 'Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online' is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup...

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  • Drucker On Marketing

    Cohen, William
    (9379174)

    THE ESSENTIAL MARKETING WISDOM OF PETER DRUCKER 'Bill Cohen has done us a wonderful service by faithfully combing through Peter Drucker's vast writings and weaving together Peter's thoughts on marketing. This has never been done before.' -- Philip...

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  • Brand Seduction - How Neuroscience Can Help...

    Weber, Daryl
    (9771791)

    For many marketing professionals, 'science' is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way...

  • Inbound Marketing For Dummies

    Miller, Scott Anderson
    (9401843)

    Don't chase business--bring new customers to you! Outdated sales tactics have you chasing leads and fishing for new business. In today's competitive world, nobody has time for that! Inbound Marketing For Dummies is a one-stop-shop for everything you...

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  • How Google Works

    Rosenberg,Jonathan; Schmidt, Eric
    (9270543)

    Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after you know it all...

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  • Heart And Sell - 10 Universal Truths Every...

    Levitin, Shari
    (9771801)

    Are you making it difficult for your potential customers to buy from you? Author Shari Levitin, creator of the Third-Level Selling system, offers a dynamic framework for effective selling in the Digital Age. Unlike other sales books that focus on...

  • How To Protect (Or Destroy) Your Reputation...

    DAVID, JOHN
    (9771802)

    With virtually nonexistent oversight, the internet can easily become the judge, jury, and executioner for anyone's reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you've done...

  • 501 Ways To Roll Out The Red Carpet For Your...

    Cutting, Donna
    (9771786)

    It's no secret that companies that deliver one-of-a-kind experiences for their customers create raving fans that return, refer, and clamor for more. As a leader in your organization, you are charged with coming up with unique and exciting ideas for...

  • O Pequeno Livro Vermelho de Respostas Sobre...

    Gitomer, Jeffrey
    (2863555)

    74 por cento de todos os vendedores não conhecem as MELHORES respostas para as situações, oportunidades e obstáculos de venda que enfrentam. Nem sempre têm as MELHORES respostas sobre onde estão, o que dizer, o que fazer ou como fazê-lo... de forma a...

  • Advanced Google Adwords 3Rd Edition

    Geddes, Brad
    (9206819)

    The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500...

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  • Fórmula da Venda - Os Cinco P's

     Roque,  Paulo
    (5318401)

    As empresas necessitam de receitas, os países demandam por exportações, os políticos ambicionam que votem neles, os indivíduos que os outros os reconheçam, as religiões almejam por seguidores, ou seja precisam de VENDER!Vender é um fenómeno natural e...

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  • Brand Sense

    Kotler, Philip; Lindstrom, Martin
    (3073248)

    The book 'Brand Sense' aims to show how the consumers are unwittingly seduced by touch, smell, sound, and more.

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  • Marketing Management - 13ª Ed. 2009

    Kotler
    (2654873)

    Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing,...

  • Blue Ocean Strategy

    Kim, W. Chan; Mauborgne,Renee
    (283634)

    In BLUE OCEAN STRATEGY, two business writers propose an innovative and ambitious new way for companies to compete. W. Chan Kim and Renee Mauborgne employ a visual metaphor: 'red ocean' is the crowded, traditional space, where competing means working...

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  • Predictable Revenue

    Tyler, Marylou; Ross, Aaron
    (9417521)

    Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth...with zero cold calls. This is NOT just another book about how to cold call or...

  • Customer Relationship Management

    Buttle
    (2617536)

    'Customer Relationship Management' is structured around the author's own 'CRM Value Chain' model, and addresses what it sees as the core issues of CRM: * Who should companies serve? * How can they get to know these customers better? * What value...

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  • Purple Cow

    Godin, Seth
    (4404319)

    Purple Cow

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  • Marketing Research - 9th Edition

    (4894831)

    This new edition of Gates and McDaniel's Marketing Research better prepares users how to use marketing research in the real business world with real data, people, and research. The text is enhanced with new coverage of mobile applications, more...

  • Selling

    Dorling Kindersley
    (9363491)

    A practical, pocket-sized guide to selling which will give you the information and skills to succeed Find out how to improve your selling skills using marketing, and learn to present your product and negotiate successfully. You’ll discover how to...

  • Unselling.

    Stratten, Scott; Kramer, Alison
    (9396501)

    UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product...

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  • Brandsimple

    Adamson,Allen
    (1566223)

    Emphasizing the importance of effective brands in a competitive market, an expert in the field discusses the basics of good branding, including the importance of testing in a market, the essential link of the design and message of a brand with its...

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  • O Mundo das Marcas - The Economist

    Vários Autores
    (2630786)

    Dividido em três partes e escrito por 17 especialistas internacionais de marketing, 'O Mundo das Marcas' analisa a importância das marcas, apresenta as práticas do branding e reflecte sobre qual será o seu futuro. Este livro contrapõe o argumento do...

  • Empreendedorismo e Inovação

    Sarkar, Soumodip
    (8015163)

    A promoção de um espírito empreendedor e de inovação não é mais uma opção de Portugal. É uma necessidade primordial. E para promover o empreendedorismo no país, temos não só de perceber «como» promover as boas práticas dos outros países, mas também...

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  • Consumer Behavior

    Schiffman, Leon G.; Kanuk, Leslie Lazar
    (1153673)

    Consumer Behavior

  • Brand & Branding

    MONSA
    (2849879)

    Brand & Branding

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  • Buzz Marketing

    Hughes, Mark
    (2630788)

    Buzz Marketing

  • Marketing Graffiti

    Saren
    (905874)

    Rejecting the managerially-driven structures normally imposed on the subject, Marketing Graffiti explains marketing from the perspective of the pivotal figure in the process - the consumer. It shows the reader that they are active consumers and...

  • Brand Failures

    Haig,Matt
    (3692807)

    Brand Failures takes a look at how such disasters occur. In this updated edition of Matt Haig's book, we're given the inside story of 100 major brand blunders. Haig describes the brands that have launched with the help of multi-million dollar...

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  • Disney U

    Lipp, Doug
    (9379172)

    With a Foreword by Jim Cora, former Chairman of Disneyland International 'A leadership blueprint, applicable in any organization.' -- Captain D. Michael Abrashoff, U.S. Navy (Ret.), and author of It's Your Ship'When I first arrived at The Walt Disney...

    sob encomenda
  • Marketing Research

    Aaker,David A; Kumar,V; Leone,Robert; Day,George S
    (9236545)

    This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains...

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  • Hospitality Marketing

    "morrison,Alison; Wearne, Neil"
    (3052658)

    Hospitality Marketing

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  • Loyalty.Com

    Newell, Frederick
    (155268)

    Presents case studies and real-world examples, and reveals what technology shifts mean to marketers in every field. This book outlines the fundamentals needed to build customer loyalty that will last

  • Direccion de Marketing

    LAMBIN ,JEAN JACQUES
    (9230068)

    Dirección de Marketing ofrece una amplia cobertura tanto del marketing estratégico como del operativo mediante coceptos y casos actuales con una perspectiva global en toda la obra. Algunas caracteristicas distintivas son: *Análisis de las bases...

  • Relationship Marketing

    "peck,Helen; Clark, Moira; Payne, Adrian; Ch
    (3052686)

    Relationship Marketing

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  • Scoring Points

    Humby,Clive
    (3096588)

    Scoring Points

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  • Arts Marketing

    KERRIGAN
    (1086801)

    Arts Marketing

  • Understanding Customers

    Rice,Chris
    (3052646)

    Understanding Customers

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