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608 produtos
  • Spin Selling

    Rackham,Neil
    (226049)

    Argues that large-scale sales requires different strategies than small-scale sales, and tells how to explain benefits, prevent objections, identify customer needs, and make effective closings

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  • Predictable Revenue

    Tyler,Marylou; Ross,Aaron
    (9417521)

    Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth...with zero cold calls. This is NOT just another book about how to cold call or...

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  • The Mary Kay Way - Timeless Principles From...

    Ash
    (2673777)

    The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur is back in print and updated to reflect developments in today’s business environment for the modern entrepreneur. You will find inspiration and real, proven success...

  • Marketing Management - 14th Edition

    Kotler,Philip; Keller,Kevin
    (3525613)

    Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing,...

  • X The Experience When Business Meets Design

    Solis,Brian
    (9235014)

    X=EXPERIENCE Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around? Without defining experiences, brands will become victim to whatever people feel and share. In...

  • Contagious - Why Things Catch On

    Berger,Jonah
    (9346135)

    The 'New York Times' bestseller that explains why certain products and ideas become popular. Jonah Berger knows more about what makes information go viral than anyone in the world (Daniel Gilbert, author of the bestseller 'Stumbling on Happiness')....

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  • O Poder do Pensamento na Vida e nos Negócios

    William Walker Atkinson
    (2866561)

    Descubra como utilizar a força do pensamento de uma forma positiva. Do mesmo autor de O Segredo do Sucesso e A Lei da Atração Através de exercícios práticos de auto-ajuda indicados pelo autor, conheça todo o potencial da força do pensamento e aprenda...

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  • O Livro Das Receitas Vegan - Julho 2016

    Magda Roma; Venda,Mónica
    (9379802)

    O Livro das Receitas Vegan, além de o ajudar a confecionar pratos saborosos isentos de produtos de origem animal, ensina-lhe tudo o que precisa de saber sobre alimentação natural e nutrição, de modo a que possa mudar os seus hábitos e adoptar uma...

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  • Marketing 3.0

    Kotler,Philip
    (3162707)

    The new model for marketing - Marketing 3.0 - treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation...

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  • The Art Of Thinking - Change Your Mindset,...

    Gallagher,Sandra; Proctor,Bob
    (9982098)

    Learn how to think your way to success with this transformative new guide to harnessing the power of your thoughts to achieve your biggest goals We are what we think, which often isn't to our benefit, especially when our thoughts turn negative. In...

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  • Retail: The Art And Science the Fundamentals...

    Moe,Daniel J.
    (2621362)

    Retail: The Art And Science the Fundamentals of Retail Buying

  • The ABCs Of Success - The Essential...

    Proctor,Bob
    (9969675)

    An accessible guide to the principles of success by one of the most respected and sought-after motivational speakers of our time. In the tradition of Og Mandino and Zig Ziglar, this inspirational guide uses a wide variety of subjects, from...

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  • Advanced Google Adwords 3Rd Edition

    Geddes,Brad
    (9206819)

    The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500...

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  • Adidas

    Maomao Publications,
    (2228327)

    Adidas

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  • Advertising Campaigns (Classic Reprint)

    MARTIN, MAC
    (9982553)

    Excerpt from Advertising Campaigns Thruout the Text the point of View is chiefly that of the manufacturer, because the manufacturer's ad vertising campaign is inclusive of all advertising problems - his dealers' as well as his own. Most of the...

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  • The Secrets Of Successful Financial Planning...

    Gallagher,Dan
    (9977485)

    There are six interrelated segments to a complete financial plan: Cash & Budget Planning, Insurance & Risk Management, Tax Management, Retirement Planning, Investment Planning, and Estate Planning. What aspects of the financial plan require...

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  • The Self-Employment Survival Guide - Proven...

    Yocum,Jeanne
    (9974117)

    Anyone who opts for self-employment quickly learns that succeeding as your own boss is no walk in the park. While professional freedom has many, many joys, it also involves significant risks. If you're considering self-employment, or you're already...

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  • Principles Of Marketing

    Kotler,Philip; Armstrong,Gary
    (3525724)

    Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic...

  • The Infographic Guide To Personal Finance - A...

    Cagan,Michele
    (9973672)

    This illustrated beginner's guide to personal finance distills essential information into small, easy-to-follow steps to help you get your finances in order. Get your finances in shape! In The Infographic Guide to Personal Finance, you will learn all...

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  • Competitive Advertising And Pricing In...

    Hauser,John R
    (9982798)

    Excerpt from Competitive Advertising and Pricing in Duopolies: The Implications of Relevant Set-Response Analysis The key question in this section is whether a model of rational utility maximization implies that consumers evaluate only a small number...

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  • Microsoft Data Mining - Integrated Business...

    De Ville
    (1637764)

    Microsoft Data Mining approaches data mining from the particular perspective of IT professionals using Microsoft data management technologies. The author explains the new data mining capabilities in Microsoft's SQL Server 2000 database, Commerce...

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  • Repositioning

    Trout
    (9961797)

    The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind--a book that revolutionized the world of marketing. But times have changed. Competition is...

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  • Perspectives On Dodd-Frank And Finance

    Schultz,Paul H
    (9233402)

    Experts debate the possible consequences of the Dodd--Frank Act, discussing such topics as banking regulation, derivatives, the Volcker rule, and mortgage reform. The Dodd--Frank Wall Street Reform and Consumer Protection Act, passed by Congress in...

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  • Buzz Marketing

    Hughes,Mark
    (2630788)

    Buzz Marketing

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  • Million Dollar Referrals - The Secrets To...

    Weiss,Alan
    (9962617)

    Build a million-dollar business out of untapped referrals! Alan Weiss has taught thousands of people how to put their expertise to work through consulting, speaking, and coaching. Now, in Million Dollar Referrals, he takes it to the next level,...

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  • Blue Ocean Strategy

    Kim,W. Chan; Mauborgne,Renee
    (283634)

    In BLUE OCEAN STRATEGY, two business writers propose an innovative and ambitious new way for companies to compete. W. Chan Kim and Renee Mauborgne employ a visual metaphor: 'red ocean' is the crowded, traditional space, where competing means working...

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  • Brand Turnaround

    POST
    (9962679)

    No brand is immune to crisis. WILL YOU BE READY? 'A brand isn't just what you say--it's what you do. Post understands that and fearlessly shines a light on what actions can make a difference.'--Seth Godin, author of We Are All Weird 'Karen Post is...

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  • Invisible Influence - The Hidden Forces That...

    Berger,Jonah
    (9316017)

    Invisible Influence - The Hidden Forces That Shape Behavior

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  • Financial Fitness Forever

    MERRIMAN
    (9961851)

    What kind of shape is your portfolio in? The financial fallout of recent years was a game changer for anyone and everyone preparing to retire in the near future. In order to build and maintain a solid portfolio in today's roller-coaster investing...

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  • Financial Planning Demystified

    Lim,Paul
    (9962172)

    Plan for a bright financial future Planning for your kids' college tuition and your own retirement is a lot more difficult today than it was for your parents. Self-directed retirement accounts like 401(k)s and IRAs as well as tax-deferred college...

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  • O Pequeno Livro Vermelho de Respostas Sobre...

    Gitomer,Jeffrey
    (2863555)

    74 por cento de todos os vendedores não conhecem as MELHORES respostas para as situações, oportunidades e obstáculos de venda que enfrentam. Nem sempre têm as MELHORES respostas sobre onde estão, o que dizer, o que fazer ou como fazê-lo... de forma a...

  • Brand Sense

    Kotler,Philip; Lindstrom,Martin
    (3073248)

    The book 'Brand Sense' aims to show how the consumers are unwittingly seduced by touch, smell, sound, and more.

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  • Clash Of The Financial Pundi

    Brown
    (9961901)

    HOW TO SEPARATE THE NEWS FROM THE NOISE: WHAT EVERY INVESTOR NEEDS TO KNOW There is no shortage of financial advice these days. From cocky cable pundits to nattering news columnists to off-grid online bloggers, there are more so-called experts than...

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  • Recession-Proof Your Financial Life

    Dunnan,Nancy
    (9961979)

    A Financial Survival Guide for an Economy in Free Fall Bestselling personal-finance author Nancy Dunnan offers back-to-basics advice to ease the financial squeeze of our troubled economy. With more than 150 tips and resources to help you survive the...

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  • Compleat Gde Day Trading Sto

    Bernstein,Jake
    (9961485)

    Day trading is Wall Street's hottest trend and, in The Compleat Guide to Day Trading Stocks, famed futures trader and author Jake Bernstein turns his attention, knowledge, and experience to the exciting world of stock trading. Bernstein covers timing...

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  • Retirement Planning For The Utterly Confused

    Petillo,Paul
    (9961747)

    Create a retirement plan that works for you Social security, IRAs, and 401(k)s are just the tip of the iceberg when it comes to planning for retirement. And as people are living longer, it's more vital than ever to come up with a long-term investment...

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  • Ht Gv Fin Advice To Women

    Kingsbury
    (9962830)

    YOUR ONE-STOP HANDBOOK FOR CONNECTING WITH AFFLUENT FEMALE INVESTORS 'How to Give Financial Advice to Women is full of specific and useful suggestions to help financial advisors serve female clients more effectively. A great addition to any financial...

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  • Brandwashed - Tricks Companies Use To...

    Lindstrom,Martin
    (3714178)

    Foreword by Morgan SpurlockFrom the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary...

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  • Purple Cow

    Godin,Seth
    (4404319)

    Purple Cow

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  • How To Make Money In Alternative Investments

    Bromma,Hubert; Moren Bromma,Lisa
    (9962754)

    Your investing options aren't confined to stocks, bonds, and mutual funds. Those are merely the most common investments and, as recent history proves, certainly not the safest or most profitable. How to Make Money in Alternative Investments...

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  • Hedge Funds Demystified - A Self-Teaching...

    Frush,Scott
    (9961675)

    Find out how to hedge your bets and PROFIT big from HEDGE FUNDSHearing a lot about hedge funds lately but feel like you're in the weeds when it comes to understanding how they work? Learn all about these highly profitable and largely unregulated...

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  • Voice Of The Customer - Capture And Analysis

    Yang,Kai
    (9961640)

    Discover All the Advantages of Using Design for Six Sigma to Develop and Build Customer Value-Based Products Voice of the Customer Capture and Analysis equips Six Sigma you with the skills needed to create and deploy surveys, capture real customers...

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  • Winning Sales Letters--From Prospect To Close

    Allora,Ralph
    (9961560)

    First impressions are critical. Make yours count with a winning sales letter! You know how important it is to make an authentic personal connection with clients and potential customers. You live for elevator pitches and face-to-face contact. You...

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  • Customer Experience Management - A...

    Schmitt,Bernd H.
    (869578)

    In 'Customer Experience Management,' renowned consultant and marketing thinker Bernd Schmitt follows up on his groundbreaking book 'Experiential Marketing' by introducing a new and visionary approach to marketing called customer experience management...

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