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Resultados para: joseph hair jr

2 produtos
  • Princípios de Marketing

    Mcdaniel. Carl; Lamb,Jr Charles W.; Hair,Jr Joseph F.
    (146959)

    Pensar globalmente constitui, hoje, a mais eficiente e eficaz arma estratégica das empresas que buscam o sucesso e a sobrevivência nesse mundo cada vez mais competitivo, especializado, global e dependente da Internet. E o marketing tem sido um dos...

  • Mktg 2 - Student Guide

    Hair,Jr Joseph F.; Lamb,Charles W.; McDaniel,Carl
    (2607118)

    MKTG 2 delivers exactly what today's students need - and want. How do we know? We asked. Wanting to build upon the success of MKTG we solicited feedback from thousands of students and hundreds of faculty about their experience with MKTG to understand...

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