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2098 produtos
  • Marketing 4.0 - do Tradicional ao Digital

    Kotler,Philip; Kartajaya, Hermawan; Setiawan, Iwan
    (9738865)

    “Ninguém mais qualificado que o pai do marketing para documentar as enormes mudanças que estão ocorrendo. O futuro do marketing é digital, e este é seu guia.” – Al Ries, coautor de Marketing de guerra e Posicionamento“A internet e a tecnologia da...

  • Estratégias de Marketing Digital E-commerce

    Turchi,Sandra R.
    (4054326)

    O universo digital tem trazido profundas transformações para o mundo dos negócios, do entretenimento, da comunicação e dos relacionamentos. Algumas das principais alterações foram o crescimento da participação das pessoas, a agilidade de interação, a...

  • Planejamento de Marketing Digital - 2ª Ed....

    Lima-Cardoso ,André; Salvador ,Daniel O.
    (9417520)

    “Como diz o velho ditado, uma imagem vale mais que mil palavras! Com o ritmo que as pessoas hoje digerem as informações, nada melhor que investir no dinamismo de infográficos e recursos visuais para atrair a atenção dos leitores do século XXI. O...

  • Marketing e Comunicação da Era Pós-Digital -...

    Longo,Walter
    (8202397)

    Uma nova era da sociedade de consumo está em curso, transformando novamente as relações entre marcas e pessoas, empresas e comunidades, gestores e colaboradores.Mas afinal o que é era pós-digital? Estamos vivendo um novo momento em que a novidade...

  • Marketing Digital Para Leigos

    Zimmerman,Jan
    (7594250)

    Monte sua estratégia com a ajuda deste livro! A internet possui centenas de ótimos sites. Adicione uma estratégia de marketing digital ao seu plano de negócios e tire proveito de tudo o que ela oferece! Este livro aborda melhorias no seu site com o...

  • Redefinindo Marketing Direto Interativo Na...

    Rapp, Stan
    (3543465)

    Redefinindo Marketing Direto Interativo na Era Digital enfoca como se beneficiar de uma verdade fundamental sobre o marketing na era digital. O Marketing interativo é direto. O Marketing direto é interativo. Atualmente, todo profissional de marketing...

  • Presença Digital

    Strutzel,Tércio
    (8869931)

    Presença Digital, Marketing Digital, Marketing Online são algumas das denominações mais comuns para as ações de comunicação no ambiente da internet e, seja qual for a denominação preferida, este assunto não é um mero modismo ou uma febre passageira....

  • Marketing e Comunicação na Era Digital - Fale...

    Scott,David Meerman
    (8889149)

    “Marketing e Comunicação na Era Digital - Fale Diretamente Com o Cliente” é o livro que todo profissional de marketing ou publicitário ambicioso, progressista e com uma percepção afinada do mercado deve ter em sua estante. A visão sobre comunicação...

  • Publicidade na TV Digital - Um Mercado Em...

    Rafael Gonçalez Carneiro
    (4061560)

    A chegada da TV digital está alterando a maneira como os conteúdos audiovisuais são produzidos, distribuídos, comercializados e consumidos. Além de atingir telespectadores e emissoras, essa nova realidade traz profundas mudanças no mercado...

  • Como Usar A Internet Para Alavancar Vendas ou...

    (9745292)

    Cansado de seu trabalho convencional, Erico Rocha largou tudo para empreender e logo percebeu que precisava dominar o marketing digital para ter o sucesso que desejava. Para que você não tenha que passar pelos perrengues que ele passou, os passos que...

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  • e-book

    Marketing 4.0

    Kartajaya,Hermawan; Kotler,Philip; Iwan Setiawan
    (9736347)

    “Ninguém mais qualificado que o pai do marketing para documentar as enormes mudanças que estão ocorrendo. O futuro do marketing é digital, e este é seu guia.” – Al Ries, coautor de Marketing de guerra e PosicionamentoEste livro comprova mais uma vez...

  • e-book

    Airport Marketing

    Graham,Anne; Nigel Halpern
    (9588806)

    In recent years, the airport sector has moved from an industry characterised by public sector ownership and national requirements, into a new era of airport management which is beginning to be dominated by the private sector and international...

  • e-book

    Do It! Marketing

    David Newman
    (9491947)

    Kick your business into high gear with this fast, fun, pull-no-punches guide.

  • e-book

    Shopper Marketing

    Daniel J. Flint; Nancy Swift; Chris Hoyt
    (9753892)

    The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving consumers to purchase. It gives companies a far deeper understanding how consumers behave...

  • e-book

    Plano de Marketing

    João Coelho Nunes
    (4890825)

    O plano de marketing é um instrumento fundamental de gestão para qualquer organização. Possibilita a conversão de uma estratégia de mercado eficaz em actuações práticas, visando atingir os resultados previstos, conquistando mercado, satisfazendo o...

  • e-book

    E-marketing

    Strauss, Judy
    (9565205)

    For courses in Internet Marketing or E-marketingThis book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today'apos;s Internet- and social media-driven marketing environment. It...

  • e-book

    Disruptive Marketing

    Geoffrey COLON
    (9844324)

    Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing...

  • e-book

    Advocate Marketing

    Barbara Thomas
    (9540947)

    Today, engaging customer advocates is one of the most powerful marketing strategies available to you. Advocates provide third-party validation and positive relevance; build and protect brands, and create exceptionally effective content...

  • e-book

    Visual Marketing

    David Langton; Anita Campbell
    (9313338)

    Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify...

  • e-book

    Wine Marketing

    Hall,C. Michael; Mitchell,Richard
    (9586694)

    WhilstWine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:* 'apos;How to'apos; and 'apos;how not...

  • e-book

    Blog Marketing

    Wright,Jeremy
    (3022783)

    With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications All companies, large and small, know that reaching customers directly...

  • e-book

    E-marketing

    Strauss,Judy; Raymond D. Frost
    (9647274)

    For courses in Internet Marketing or E-marketingThis book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today'apos;s Internet- and social media-driven marketing environment. It...

  • e-book

    Information Marketing

    Jennifer Dr Rowley
    (9793796)

    The nature of the information marketplace is under continual evolution and all organisations in the information industry need to form new strategic alliances, identify new market segments and evolve new products, employing a full armoury of marketing...

  • e-book

    Museum Marketing

    Rentschler, ruth; Anne-Marie Hede
    (9665350)

    Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as'apos;customers'apos;; new ways of fundraising and sponsorship as government funding...

  • e-book

    Hospitality Marketing

    David Bowie; Buttle, Francis
    (8293578)

    This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how...

  • e-book

    Strategic Marketing

    Drummond,Graeme; Ensor,John; Ashford,Ruth
    (9817690)

    The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity...

  • e-book

    Advocate Marketing

    Barbara Thomas
    (9519863)

    Today, engaging customer advocates is one of the most powerful marketing strategies available to you. Advocates provide third-party validation and positive relevance; build and protect brands, and create exceptionally effective content...

  • e-book

    Hispanic Marketing

    Korzenny, Felipe; Korzenny,Betty Ann Ann
    (4933089)

    This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire...

  • e-book

    Hispanic Marketing

    Korzenny, Betty Ann
    (9499195)

    Hispanic Marketing: Connecting with the New Latino Consumer is about using cultural insights to connect with Latino consumers. It'apos;s about marketing strategies that tap into the passion of Hispanic consumers so that marketers and service...

  • e-book

    Relationship Marketing

    Christopher,Martin; Payne,Adrian; Ballantyne, David
    (8297268)

    Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted...

  • e-book

    Shopper Marketing

    Daniel J. Flint; Nancy Swift; Chris Hoyt
    (9760170)

    The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving consumers to purchase. It gives companies a far deeper understanding how consumers behave...

  • e-book

    Mobile Marketing

    Michael, Alex; Salter,Ben
    (4932507)

    In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and...

  • e-book

    Unicist Marketing

    Belohlavek, Peter
    (3660184)

    Unicist Marketing is a consultation book for 'business architects'. It is for those that are responsible for making accurate diagnoses and designing marketing strategies. There are two possible languages in consultation books, one for 'patients' and...

  • e-book

    Information Marketing

    Rowley,Jennifer
    (9458206)

    The nature of the information marketplace is under continual evolution and all organisations in the information industry need to form new strategic alliances, identify new market segments and evolve new products, employing a full armoury of marketing...

  • e-book

    Sports Marketing

    (9504787)

    For courses in Sports Marketing.Help students understand the business of sports through a practitioner'apos;s perspective.Written from the perspective of those who'apos;ve been actively involved in the sports business, Sports Marketing addresses...

  • e-book

    Integration Marketing

    Joyner,Mark
    (9297419)

    PRAISE FOR Integration Marketing 'The most important book of the year.' —Codrut Turcanu, founder of Remarkable Blogging, www.RemarkableBlogging.com 'Mark Joyner's new book rocks! After reading it yesterday evening, I put all other work on hold to...

  • e-book

    Pinterest Marketing

    Evans Cario, Jennifer
    (9303551)

    Develop and implement a Pinterest marketing strategy with this step-by-step guide Pinterest is the fastest-growing social media platform, with more than 80 percent of its users women between the ages of 25 and 54. Learn to reach this desirable market...

  • e-book

    Hospitality Marketing

    David Bowie; Buttle,Francis; Maureen Brookes
    (9785329)

    This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how...

  • e-book

    Strategic Marketing

    Drummond, Graeme; Ensor, John; Ashford, Ruth
    (9625577)

    The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity...

  • e-book

    Film Marketing

    Kerrigan, Finola
    (8292557)

    Film Marketing is the first book to consolidate existing literature into a well informed and academically sound textbook. The book focuses on the film industry as a whole, which incorporates popular (mainstream) fiction films (usually) in English,...

  • e-book

    Detective Marketing

    Engeseth,Stefan 1965; Cederquist,Jan; Eriksson,Magnus
    (3021241)

    ?In his book Detective Marketing, Stefan has succeeded in creating what we always strive for: simplicity, clarity, perfection. Using simple, yet thought-provoking examples, he manages to inspire both creativity and clear-sightedness. His hypothetical...

  • e-book

    Offensive Marketing

    Davidson,Hugh
    (8296126)

    Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively...

  • e-book

    Relationship Marketing

    Christopher,Martin; Clark,Moira; Peck,Helen
    (6906208)

    Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and...

  • e-book

    Critical Marketing

    Goulding,Christina; Saren, Michael; Maclaran, Pauline
    (8318154)

    Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing...

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