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  • Marketing 4.0 - do Tradicional ao Digital

    Kotler, Philip; Kartajaya,Hermawan; Setiawan, Iwan

    (2)

    (9738865)

    “Ninguém mais qualificado que o pai do marketing para documentar as enormes mudanças que estão ocorrendo. O futuro do marketing é digital, e este é seu guia.” – Al Ries, coautor de Marketing de guerra e Posicionamento“A internet e a tecnologia da...

  • e-book

    Seja foda!

    Carneiro ,Caio
    (10123121)

    Aposto que você quer, no final da sua vida, olhar para trás, bater no peito com o coração cheio de felicidade, sem falsa modéstia, com plena convicção e serenidade, e dizer: minha vida foi FODA. Mas calma, encontrar este livro é só o começo. Agora,...

  • e-book

    Digital Marketing - A Practical Approach

    Charlesworth,Alan
    (10253110)

    As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, Digital Marketing: A Practical Approach provides a step-by-step...

  • e-book

    Desperte seu poder

    José Roberto Marques
    (10125237)

    Esse livro é uma chave. Ele abre um portal que dividirá sua vida em dois momentos. É uma espécie de mágica: através das ferramentas de coaching que fizeram de José Roberto Marques uma referência no Brasil e no mundo, você finalmente poderá...

  • e-book

    Launch

    Walker,Jeff
    (9666180)

    The start of everything is critically important. . .and every truly successful product or business starts with a successful launch. Unfortunately, most entrepreneurs put all their focus into 'quot;'quot;getting the doors open'quot;'quot;, without...

  • e-book

    Railway Economics

    K.G. Fenelon
    (10253370)

    This book, first published in 1932, provides a survey of the subject of railway economics as a whole, including the theory and practice of railway charging; State regulation and ownership; railway amalgamation; railway capital; railway organization...

  • e-book

    Railway Economics

    (10253390)

    This book, first published in 1932, provides a survey of the subject of railway economics as a whole, including the theory and practice of railway charging; State regulation and ownership; railway amalgamation; railway capital; railway organization...

  • e-book

    Transport Economics

    P.C. Stubbs; W.J. Tyson; M.Q. Dalvi
    (10253393)

    Practically everybody in the community uses the transport system, and an eighth of personal consumption expenditure in Britain is spent on transport. This book, first published in 1980 and revised in 1984, presents a synthesis of theoretical and...

  • e-book

    Rural China

    Taubmann, Wolfgang; Heberer, Thomas; Fan, Jie
    (10245917)

    This book reports the findings of two field studies conducted between 1993 and 2001 in seven townships and six provinces in China. The authors describe the process of rural urbanization and its related economic, social, and political changes by...

  • e-book

    Transport Economics

    P.C. Stubbs; W.J. Tyson; M.Q. Dalvi
    (10253399)

    Practically everybody in the community uses the transport system, and an eighth of personal consumption expenditure in Britain is spent on transport. This book, first published in 1980 and revised in 1984, presents a synthesis of theoretical and...

  • e-book

    Creative Memories

    Everett, Heidi L.; Lightle, Cheryl
    (10247088)

    Business lessons from the leader in the multibilliondollar scrapbook industryIt'apos;s a classic American success story: Cheryl Lightle, once an unemployed single mom, goes on to become the cofounder of one of the most successful direct selling...

  • e-book

    Behavioral Economics

    (10253097)

    Over the last few decades behavioral economics has revolutionized the discipline. It has done so by putting the human back into economics, by recognizing that people sometimes make mistakes, care about others and are generally not as cold and...

  • e-book

    Transport Carrier Costing

    Wayne Kenneth Talley
    (10253385)

    Covering cost structures and cost problems as well as costing methodologies, this book, first published in 1988, aims to enhance understanding of the economics of all types of transportation: freight and passenger, by truck, rail, bus and air....

  • e-book

    Networks of Institutions

    Shuanping Dai
    (10248410)

    The questions such as, 'apos;why the focuses of national policies vary significantly across countries, although their sources of policies are to a great extent identical'apos;; 'apos;why national development experiences mostly cannot be transplanted...

  • e-book

    Networks of Institutions

    Shuanping Dai
    (10245912)

    The questions such as, 'apos;why the focuses of national policies vary significantly across countries, although their sources of policies are to a great extent identical'apos;; 'apos;why national development experiences mostly cannot be transplanted...

  • e-book

    Global Strategic Responsiveness

    Andersen, Torben Juul; Carina Antonia Hallin
    (10253200)

    Global firms must operate in turbulent conditions, facing relentless pressure to be efficient, whilst also accommodating local factors and ways of thinking. This book offers an insight into how an adaptive multinational enterprise can achieve a...

  • e-book

    Transport Carrier Costing

    Wayne Kenneth Talley
    (10253389)

    Covering cost structures and cost problems as well as costing methodologies, this book, first published in 1988, aims to enhance understanding of the economics of all types of transportation: freight and passenger, by truck, rail, bus and air....

  • e-book

    The Daily Drucker

    (10250161)

    A powerful new learning tool for the ambitious, self-directed manager, entrepreneur, or business person today,The Daily Drucker distils the essence of management guru Peter F. Drucker'apos;s teachings in an easy-to-access, daily calendar format. It...

  • e-book

    The Daily Drucker

    (10250167)

    A powerful new learning tool for the ambitious, self-directed manager, entrepreneur, or business person today,The Daily Drucker distils the essence of management guru Peter F. Drucker'apos;s teachings in an easy-to-access, daily calendar format. It...

  • e-book

    The Effective Executive

    (10250166)

    The measure of the executive, Peter Drucker reminds us, is the ability to'apos;get the right things done'apos;. Usually this involves doing what other people have overlooked, as well as avoiding what is unproductive.He identifies five talents as...

  • e-book

    The Future of Innovation

    Trifilova,Anna
    (10245825)

    Three unassailable facts will strike you as soon as you start to read The Future of Innovation: ¢ One: innovation is the new mantra; whether you're involved in teaching art and design, new product development for a blue chip consumer brand or...

  • e-book

    India and South Asia

    Anjum Siddiqui
    (10248347)

    South Asia has become a major center of attention on the world stage with the U.S. military involvement in Afghanistan since 9/11, the ongoing concern over Islamic fundamentalism in Pakistan, and India's emergence as a regional economic power. In...

  • e-book

    The Exchange Rate Environment

    Mayes,David G.; Cuthbertson,Keith; Simon Brooks
    (10253363)

    Originally published in 1986. This helpful text sets out what appears to make exchange rates change and shows how these various factors contribute to an explanation of the past. It considers the problems of providing satisfactory forecasts of the...

  • e-book

    The Exchange Rate Environment

    (10253357)

    Originally published in 1986. This helpful text sets out what appears to make exchange rates change and shows how these various factors contribute to an explanation of the past. It considers the problems of providing satisfactory forecasts of the...

  • e-book

    The Spartan W@rker

    (10253342)

    The field of Organizational Psychology and Occupational Stress is complex and multifaceted. Many efforts have been made by several authors to write books that would have assisted employees in becoming more satisfied, relaxed and thus happier with...

  • e-book

    Second Order Project Management

    Cavanagh, Michael
    (10245784)

    If you do what you've always done, you'll get what you've always got, and if it's not good enough, you need to do something else. As project complexity increases, so too does the need to do new things. The existing Project Management tools -...

  • e-book

    The Future of Innovation

    Trifilova,Anna
    (10245828)

    Three unassailable facts will strike you as soon as you start to read The Future of Innovation: ¢ One: innovation is the new mantra; whether you're involved in teaching art and design, new product development for a blue chip consumer brand or...

  • Como Usar A Internet Para Alavancar Vendas ou...

    Rocha,Erico
    (9745292)

    Cansado de seu trabalho convencional, Erico Rocha largou tudo para empreender e logo percebeu que precisava dominar o marketing digital para ter o sucesso que desejava. Para que você não tenha que passar pelos perrengues que ele passou, os passos que...

  • e-book

    Mathematical Methods in Economics

    (10253054)

    Originally published in 1984. Since the logic underlying economic theory can only be grasped fully by a thorough understanding of the mathematics, this book will be invaluable to economists wishing to understand vast areas of important research. It...

  • e-book

    The Spartan W@rker

    (10253341)

    The field of Organizational Psychology and Occupational Stress is complex and multifaceted. Many efforts have been made by several authors to write books that would have assisted employees in becoming more satisfied, relaxed and thus happier with...

  • e-book

    The Power of Community

    Howard Partridge
    (10253867)

    Boost engagement-and profits-by feeding your staff'apos;s craving for communityIt seems the more connected we are through email, smart phones, and social media, the more disconnected we become on a personal, human level-and teamwork suffers...

  • e-book

    World Monarchies and Dynasties

    (10249609)

    Throughout history, royal dynasties have dominated countries and empires around the world. Kings, queens, emperors, chiefs, pharaohs, czars - whatever title they ruled by, monarchs have shaped institutions, rituals, and cultures in every time period...

  • e-book

    Perspectives on Financing Innovation

    (10249469)

    Although much has been written about innovation in the past several years, not all parts of the innovation lifecycle have been given the same treatment. This volume focuses on the important first step of arranging financing for innovation before it...

  • e-book

    A Primer of National Finance

    Henry Higgs
    (10249319)

    Originally published in 1919, A primer of National Finance discusses elements of financial principles with reference to facts and figures of British National Finance, Britain'apos;s financial position and general outline of where finances stood at...

  • e-book

    Community Action and Climate Change

    Kent, Jennifer
    (10249508)

    The failure of recent international negotiations to progress global action on climate change has shifted attention to the emergence of grassroots sustainability initiatives. These civil society networks display the potential to implement social...

  • e-book

    Encyclopedia of American Social Movements

    Ness,Immanuel
    (10248706)

    This four-volume set examines every social movement in American history - from the great struggles for abolition, civil rights, and women's equality to the more specific quests for prohibition, consumer safety, unemployment insurance, and global...

  • e-book

    Culture and Conservation - Beyond...

    Kopnina, Helen; Shoreman-Ouimet, Eleanor
    (10249493)

    Today, there is growing interest in conservation and anthropologists have an important role to play in helping conservation succeed for the sake of humanity and for the sake of other species. Equally important, however, is the fact that we, as the...

  • e-book

    The Political Economy of Mercantilism

    Magnusson, Lars
    (10249613)

    Since the days of Adam Smith, Mercantilism has been a hotly debated issue. Condemned at the end of the 18th century as a 'quot;false'quot; system of economic thinking and political practice, it has returned paradoxically to the forefront in regard to...

  • e-book

    Relational Research and Organisation Studies

    Mette Vinther Larsen; Lone Hersted; Charlotte Øland Madsen
    (10253057)

    This volume lays out a variety of ways of engaging in research projects focused on exploring the everyday relational practices of organizing and leading is presented. The main focus is through elaborate examples from the author'apos;s own research to...

  • e-book

    Relational Research and Organisation Studies

    Mette Vinther Larsen; Lone Hersted; Charlotte Øland Madsen
    (10253073)

    This volume lays out a variety of ways of engaging in research projects focused on exploring the everyday relational practices of organizing and leading is presented. The main focus is through elaborate examples from the author'apos;s own research to...

  • e-book

    Encyclopedia of Intelligence and...

    Carlisle,Rodney
    (10245967)

    From references to secret agents in The Art of War in 400 B.C.E. to the Bush administration's ongoing War on Terrorism, espionage has always been an essential part of state security policies. This illustrated encyclopedia traces the fascinating...

  • e-book

    Smart Transitions in City Regionalism

    Herrschel, Tassilo; Yonn Dierwechter
    (10254001)

    In recent years 'quot;smartness'quot; has risen as a buzzword to characterize novel urban policy and development patterns. As a result of this, debates around what 'quot;smart'quot; actually means, both theoretically and empirically, have emerged...

  • e-book

    Historical Dictionary of the 1940s

    Ryan, James Gilbert; Schlup, Leonard C
    (10245913)

    The only available historical dictionary devoted exclusively to the 1940s, this book offers readers a ready-reference portrait of one of the twentieth century's most tumultuous decades. In nearly 600 concise entries, the volume quickly defines a...

  • e-book

    Schumpeter'apos;s Price Theory

    (10253143)

    Joseph Alois Schumpeter has long been recognised as one of the great economists of the 20th Century, and his truly revolutionary approach to economic development continues to gain appreciation. This is particularly due to the emphasis he places on...

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