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2186 produtos
  • Marketing 4.0 - do Tradicional ao Digital

    Kotler, Philip; Kartajaya,Hermawan; Setiawan, Iwan

    (3)

    (9738865)

    “Ninguém mais qualificado que o pai do marketing para documentar as enormes mudanças que estão ocorrendo. O futuro do marketing é digital, e este é seu guia.” – Al Ries, coautor de Marketing de guerra e Posicionamento“A internet e a tecnologia da...

  • Marketing Digital 360 - Revista E Ampliada

    (10276510)

    Temas deste livro: 1.Estratégia Marketing Digital - 2.Web - 3.Mobile Marketing - 4.Website Profissional - 5.Blog - 6.Loja Online - 7.Landing Pages - 8.E-Mail Marketing - 9.Facebook - 10.YouTube - 11.Instagram -12.Social Media - 13.Criação de...

  • Como Usar A Internet Para Alavancar Vendas ou...

    Rocha,Erico
    (9745292)

    Cansado de seu trabalho convencional, Erico Rocha largou tudo para empreender e logo percebeu que precisava dominar o marketing digital para ter o sucesso que desejava. Para que você não tenha que passar pelos perrengues que ele passou, os passos que...

  • Marketing Digital Para Leigos

    Zimmerman, Jan
    (7594250)

    Monte sua estratégia com a ajuda deste livro! A internet possui centenas de ótimos sites. Adicione uma estratégia de marketing digital ao seu plano de negócios e tire proveito de tudo o que ela oferece! Este livro aborda melhorias no seu site com o...

  • Redefinindo Marketing Direto Interativo Na...

    Rapp,Stan
    (3543465)

    Redefinindo Marketing Direto Interativo na Era Digital enfoca como se beneficiar de uma verdade fundamental sobre o marketing na era digital. O Marketing interativo é direto. O Marketing direto é interativo. Atualmente, todo profissional de marketing...

  • e-book

    Direct and Digital Marketing in Practice

    Thomas, Brian
    (9843624)

    Direct and Digital Marketing in Practice is the essential manual for all managers, marketers and students. Incisive and thorough, the text has been fully updated to reflect the continuing impact and future implications of the Internet on marketing....

  • e-book

    E-marketing

    Strauss,Judy; Raymond D. Frost
    (9647274)

    For courses in Internet Marketing or E-marketingThis book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today'apos;s Internet- and social media-driven marketing environment. It...

  • Presença Digital

    Strutzel,Tércio
    (8869931)

    Presença Digital, Marketing Digital, Marketing Online são algumas das denominações mais comuns para as ações de comunicação no ambiente da internet e, seja qual for a denominação preferida, este assunto não é um mero modismo ou uma febre passageira....

  • Marketing e Comunicação na Era Digital - Fale...

    Scott,David Meerman
    (8889149)

    “Marketing e Comunicação na Era Digital - Fale Diretamente Com o Cliente” é o livro que todo profissional de marketing ou publicitário ambicioso, progressista e com uma percepção afinada do mercado deve ter em sua estante. A visão sobre comunicação...

  • Publicidade na TV Digital - Um Mercado Em...

    Carneiro,Rafael Gonçalez
    (4061560)

    A chegada da TV digital está alterando a maneira como os conteúdos audiovisuais são produzidos, distribuídos, comercializados e consumidos. Além de atingir telespectadores e emissoras, essa nova realidade traz profundas mudanças no mercado...

  • e-book

    Direct and Digital Marketing in Practice

    Housden, Matthew; Thomas, Brian
    (9848738)

    Direct and Digital Marketing in Practice is the essential manual for all managers, marketers and students. Incisive and thorough, the text has been fully updated to reflect the continuing impact and future implications of the Internet on marketing....

  • e-book

    Digital Marketing - A Practical Approach

    Charlesworth,Alan
    (10253109)

    As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, Digital Marketing: A Practical Approach provides a step-by-step...

  • e-book

    Strategic Digital Marketing

    (9472866)

    THE ULTIMATE CRASH COURSE IN DIGITAL MARKETINGThe digital age is here-and it'apos;s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your...

  • e-book

    Digital Marketing in the Zone - The Ultimate...

    David Reske
    (9738172)

    The complete guide to building confidence and achieving success in digital marketing.

  • e-book

    Unicist Marketing

    Belohlavek,Peter
    (3660184)

    Unicist Marketing is a consultation book for 'business architects'. It is for those that are responsible for making accurate diagnoses and designing marketing strategies. There are two possible languages in consultation books, one for 'patients' and...

  • e-book

    Sports Marketing

    Clow, Kenneth E.; Fetchko, Michael; Roy, Donald P.
    (9550784)

    For courses in Sports Marketing.Help students understand the business of sports through a practitioner'apos;s perspective.Written from the perspective of those who'apos;ve been actively involved in the sports business, Sports Marketing addresses...

  • e-book

    Unicist Marketing Mix

    Belohlavek,Peter
    (3021365)

    This book will help you define the minimum steps to produce the critical mass in the purchasing process. Unicist models will help you define your marketing mix in order to define a successful strategy at a minimum cost. This means understanding the...

  • e-book

    Wine Marketing

    Hall,Michael C.; Mitchell,Richard
    (9586694)

    WhilstWine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:* 'apos;How to'apos; and 'apos;how not...

  • e-book

    E-marketing

    Strauss,Judy; Raymond D. Frost
    (9565205)

    For courses in Internet Marketing or E-marketingThis book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today'apos;s Internet- and social media-driven marketing environment. It...

  • e-book

    Hospitality Marketing

    David Bowie; Buttle,Francis
    (8293578)

    This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how...

  • e-book

    Mobile Marketing

    Michael, Alex
    (4932507)

    In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and...

  • e-book

    Strategic Marketing

    Drummond,Graeme; Ensor,John; Ashford,Ruth
    (9817690)

    The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity...

  • e-book

    Arts Marketing

    Kerrigan, Finola; Fraser, Peter; Ozbilgin, Mustafa
    (9498567)

    Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed...

  • e-book

    Sports Marketing

    Clow, Kenneth E.; Fetchko, Michael; Roy, Donald P.
    (9504787)

    For courses in Sports Marketing.Help students understand the business of sports through a practitioner'apos;s perspective.Written from the perspective of those who'apos;ve been actively involved in the sports business, Sports Marketing addresses...

  • e-book

    International Marketing

    Thomas,Michael; Stanley Paliwoda
    (9854045)

    The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim.New for this edition are the expanded use of mini cases within...

  • e-book

    Museum Marketing

    Rentschler,Ruth; Anne-Marie Hede
    (9817644)

    Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as'apos;customers'apos;; new ways of fundraising and sponsorship as government funding...

  • e-book

    Strategic Marketing

    Drummond,Graeme; Ensor,John; Ashford,Ruth
    (9625577)

    The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity...

  • e-book

    Obstructive Marketing

    Maitland Hyslop
    (9460432)

    In Obstructive Marketing, Maitland Hyslop deals with a very negative kind of activity which embraces activities, legal or otherwise, designed to prevent or restrict the distribution of a product or service, temporarily or permanently, against the...

  • e-book

    The Digital& Direct Marketing Goose

    German Sacristan
    (9563527)

    A successful direct marketing campaign running on digital media is every marketer'apos;s dream. And yet, in all the obsession and hype surrounding digital media, few people realize that media alone cannot sell products and services. This wisdom rang...

  • e-book

    Strategic Marketing Management, 7th Edition

    Chernev,Alexander
    (9598435)

    Strategic Marketing Management (7th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this...

  • e-book

    Strategic Marketing Management

    Gilligan,Colin; Wilson,Richard M.S.
    (9744150)

    This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing...

  • e-book

    Strategic Marketing Management, 8th Edition

    Chernev,Alexander
    (9822126)

    Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulating...

  • e-book

    Destination Marketing Organisations

    Pike,Steven
    (8290509)

    Travellers are now spoilt by choice of available holiday destinations. In today'apos;s crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The...

  • e-book

    Strategic Marketing Planning

    (8333519)

    Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing...

  • e-book

    Making Marketing Happen

    Smith, Brian
    (4933233)

    'apos;Making Marketing Happen'apos; is prompted by needs of practising managers who have found the traditional marketing planning texts to be 'quot;fine in theory, but hard to apply to my special market'quot;. In short, it holds that marketing...

  • e-book

    Leisure Marketing - A Global Perspective

    Horner,Susan
    (2988244)

    Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for...

  • e-book

    The Marketing Book

    Baker,Michael; Hart,Susan
    (4932802)

    The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice.Taking into account the emergence of new subjects and new authorities, Michael Baker and the new...

  • e-book

    Ambush Marketing in Sports

    Gerd Nufer
    (9550386)

    Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the...

  • e-book

    Guerrilla Marketing for Free

    Levinson, Jay Conrad
    (4984184)

    The guru of the Guerrilla Marketing series, with over a million copies in print, teaches entrepreneurs how to market aggressively without spending one cent.Levinson, the authority on big-business marketing on a small-business budget, takes this...

  • e-book

    Creative Marketing Tools for Coaches

    Good,Sharon
    (2968822)

    Professional coaches are often great at what they do, but hate or fear marketing their practice to connect with clients.Creative Marketing Tools for Coaches helps coaches (and other self-employed professionals) to explore their natural gifts and...

  • e-book

    Basics Marketing 03 - Marketing Management

    Sheehan,Brian
    (9500632)

    Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite...

  • e-book

    Relationship Marketing in Professional...

    Halinen,Aino
    (2895997)

    This is an insightful analysis of the most challenging marketing concept of the decade - relationship marketing.

  • e-book

    The Marketing Plan Handbook, 3rd Edition

    Chernev,Alexander
    (9552857)

    The Marketing Plan Handbook outlines a comprehensive, step-by-step approach to crafting succinct, logical, and effective marketing plans that produce results. This book can benefit managers in all types of companies. For startups and companies...

  • e-book

    Automated Marketing - Monetise Your Sales...

    Kylee Ellis
    (9823342)

    This is a book for anyone. Now, marketing experts would tell you never to say that as you should niche and only focus on a specific target market as not everyone wants everything, but this is the one exception to the rule. That's right; this book is...

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