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Resultados para: made to stick

2 produtos
  • Made To Stick

    Heath,Chip; Heath,Dan
    (3363687)

    In this guide, the authors shows that sticky messages of all kinds - from the infamous 'kidney theft ring' hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony - draw their power from the same six traits. 'Made to Stick'...

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  • Made To Stick

    Heath,Chip
    (1571254)

    Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people...

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