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Resultados para: marketing cross cultural

5 produtos
  • Marketing Cross-cultural

    Grande,Ildefonso
    (1990927)

    Hoje, as empresas atuam em mercados mais amplos e diversificados, em que bens e serviços devem ser adaptados a maioria dos casos. Não se pode atuar da mesma maneira em todas as partes, pois valores e crenças são variados, assim como, cores, formas,...

  • e-book

    Handbook of Cross-Cultural Marketing

    Kaynak, Erdener; Paul Herbig
    (9753619)

    Going global can be risky business if you don'apos;t divest yourself of your ethnocentric thinking. You have to take into consideration your new market'apos;s language, work schedules, tastes, lifestyle choices, and cultural associations, and this is...

  • e-book

    Cross-National and Cross-Cultural Issues in...

    Kaynak,Erdener
    (9585863)

    Enhance your food marketing operation with this thorough and business-savvy book!Marketing and distribution related decisions and policies are now of paramount importance in the world of food marketing. This is due to the present state of economic...

  • e-book

    The Psychology of Marketing - Cross-Cultural...

    Goddard, G. Jason; Raab, Gerhard; Alexander Unger
    (9540325)

    This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level...

  • Cross-Cultural Content Analysis Of...

    Niaz Ahmed
    (6104221)

    Cross-Cultural Content Analysis Of Advertising From The United States And India

    Produto indisponível

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