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Resultados para: marketing e propaganda

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3040 produtos
  • e-book

    Me Poupe!


    'Os fãs do canal Me Poupe! não vão se decepcionar. Nathalia Arcuri venceu o desafio de levar para o papel a linguagem que se tornou sua marca registrada, o que deve fidelizar multidões e reforçar o propósito de seu trabalho. Você tem em mãos um...

  • Criação na Propaganda Impressa - 3ª Ed. 2006

    Bertomeu,João Vicente Cegato

    'Criação na Propaganda Impressa' é resultado de um estudo que buscou responder a algumas das questões mais freqüentes de alunos que se preparam para a profissão e mesmo de profissionais que querem entender os aspectos teóricos aplicados na...

  • Propaganda - Teoria, Técnica e Prática - 9ª...

    Sant'anna,Armando; Rocha Júnior,Ismael; Garcia,Luiz Fernando Dabul

    Este livro é uma referência na área de propaganda. As experiências de Armando Sant’Anna contribuem, há várias edições, na formação de publicitários. E este era o desafio: como preservar o que a obra tinha de melhor? E, ao mesmo tempo, como atualizar...

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    The 60 Second Sale

    Lorenzo,David V.

    Every sale is made or lost in 60 seconds—make them count Cold calling and pushing your way into an office or a living room creates an atmosphere of adversity and distrust you must overcome before you close the deal. With those tired tactics, you’re...

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    Investing without Wall Street - The Five...


    Praise for Sheldon Jacobs 'Sheldon Jacobs is a level-headed gentleman who is a cross between Albert Einstein, the Dalai Lama, and Vanguard founder Jack Bogle and who had a solid record editing and publishing The No-Load Fund Investor financial...

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    Liderança e propósito

    Kofman, Fred

    Em um livro revolucionário que revela os segredos de como envolver e manter as pessoas em uma organização, construindo times mais fortes e coesos, Fred Kofman explora o que é preciso para se tornar não apenas um bom líder, mas um líder...

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    Marketing de Guerrilla

    Levinson,Jay Conrad

    Cuando el marketing de guerrilla fue publicado por primera vez en 1983, Jay Levinson fue considerado un pionero con su único 'no tomar prisioneros' enfoque de marketing, orientado a los propietarios de las pequeñas y medianas empresas. Casi 20 años...

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    Marketing Strategy

    Fifield, Paul

    The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book. As in previous...

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    Marketing Strategy

    Fifield, Paul

    Marketing Strategy strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and strategy are about relationships between people and this is brought clearly into focus in...

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    Marketing Management


    This book gives emphasis on the latest trends and developments in marketing, with stress on the significance of communication between marketing and all the other fields of the business. It introduces new views in successful tactical market planning,...

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    Marketing Calculator

    Powell,Guy R.

    This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly improve their measurement and management...

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    Marketing Myopia

    Theordore Levitt

    What business is your company really in? That'apos;s a question all executives should all ask before demand for their firm'apos;s products or services dwindles.In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete...

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    Marketing Demystified

    Anselmo, Donna

    The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn'apos;t so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet...

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    Marketing Logistics

    Christopher,Martin; Peck,Helen; Martin,Christopher

    This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which...

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    Marketing the e-Business

    Dennis,Charles; Harris,Lisa

    Since the much-hyped crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and...

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    Marketing Channel Strategy

    El-Ansary,Adel; Louis Stern; Robert Palmatier

    For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide...

  • e-book

    Marketing for Introverts

    Edwards,Paul; EDWARDS ,SARAH

    You'apos;re not in business until you have business. But rather than spend all your time - and a lot of money - chasing after customers, you can get them to come to you, by using this guide for attracting as much as business as you need. Marketing...

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    Marketing Your Business


    Marketing Your Business covers all the main modern marketing methods that companies use to develop and grow their business.

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    Marketing for Beginners

    Bittu Kumar

    The key concepts & steps for young executives The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself, said Peter F. Drucker (1909 - 2005), a famous American writer and management...

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    Marketing Strategy Masterclass


    The very best business isn'apos;t born out of hunches, macho tactical skirmishing or simply 'apos;being busy'apos;, but is the product of careful calculation and understanding customers'apos; needs, wants and aspirations. Marketing Strategy...

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    Marketing Financial Services

    Wright,Mike; Watkins, Trevor

    Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been...

  • e-book

    Marketing Channel Strategy

    El-Ansary,Adel; Louis Stern; Robert Palmatier

    For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide...

  • e-book

    Marketing Island Destinations


    Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon....

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    Marketing and Football


    Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the sport. In a wider context, football...

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    Marketing For Dummies

    Hiam,Alexander; Mortimer,Ruth; Smith,Craig; Brooks, Gregory

    Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts,...

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    Advance Praise for Marketing is King!'Marketing is King is really a lesson to us all on how marketing can be applied to improve our lives. Ali does a brilliant job of breaking it down into simple language we can all understand. I congratulate Ali on...

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    Marketing Strategy Masterclass

    Fifield, Paul

    The very best business isn'apos;t born out of hunches, macho tactical skirmishing or simply 'apos;being busy'apos;, but is the product of careful calculation and understanding customers'apos; needs, wants and aspirations. Marketing Strategy...

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    The start of everything is critically important. . .and every truly successful product or business starts with a successful launch. Unfortunately, most entrepreneurs put all their focus into 'quot;'quot;getting the doors open'quot;'quot;, without...

  • e-book

    Marketing Automation For Dummies


    Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A...

  • e-book

    Marketing Organisation (RLE Marketing)


    Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational...

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    Marketing in the Moment


    Now fully updated, Marketing in the Moment, Second Edition is today's complete, practical, no-fluff desk reference to next generation social, mobile, and digital marketing.   Drawing on his extensive experience working with companies of all sizes...

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    Marketing of Tourism Experiences


    This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence...

  • e-book

    Marketing Through Search Optimization

    Michael,Alex; Salter,Ben

    Search engine placement has become a key task for those engaged in website marketing because: * Good positioning in search engines/directories dramatically increases visitor traffic. * Optimizing search engine ranking is the most important and cost...

  • e-book

    Marketing 4.0 - Moving from Traditional to...

    Kotler, Philip; Kartajaya,Hermawan; Kotler,Philip; Iwan Setiawan

    Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the...

  • e-book

    Manual Pratico de Eventos

    Martin, Vanessa

    A obra mostra de forma prática, direta e objetiva, embora específica, os principais aspectos da estratégia corporativa que envolve a escolha do melhor evento para alcançar os objetivos do planejamento estratégico da empresa. Para isso: dá noções das...

  • e-book

    Monitoramento e métricas de Mídias Sociais

    Monteiro,Diego; Azarite,Ricardo

    - Escrito pelo cofundador do Scup, uma das principais ferramentas de monitoramento do país.- Destaque nos principais blogs e sites de marketing e mídias sociais (Adnews, Mídia8, Jornal do Empreendedor, etc).- Guia completo para formar a equipe,...

  • e-book

    Marketing to Millennials For Dummies

    Corey Padveen

    Market effectively to the millennial mindset Millennials make up the largest and most valuable market of consumers in the United States —but until you understand how to successfully market to them, you may as well kiss their colossal spending power...

  • e-book

    Marketing the Professional Services Firm


    Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of...

  • e-book

    Marketing in Perspective (RLE Marketing)


    This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and...

  • e-book

    Marketing and Managing Tourism Destinations

    Morrison, Alastair M.

    Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as...

  • e-book


    Eugênio Maria Gomes

    Segunda edição - revisada - de MARKETING SIMPLIFICADO - O ABC DO MARKETING. Mais 300 verbetes e terminologias do Marketing, além de conceitos importantes dessa ferramenta de gestão.

  • e-book

    Marketing Strategy from the Masters...

    Kotler, Philip; Lee, Nancy; Kotler,Philip; Lee, Nancy R.; Farris,Paul, W.

    Breakthrough marketing: revitalize brands, optimize investments, link marketing to performance, even apply winning marketing strategies in the public sector   Three full books of proven marketing strategy principles and actionable solutions!...

  • e-book

    Marketing and Finance - Creating Shareholder...

    Mcdonald,Malcolm; Smith,Brian D.; Smith,Brian; Keith Ward

    Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the...

  • e-book

    Marketing High Profit Product/Service...


    Marketing High Profit Product/Service Solutions addresses one of the most exciting and growing strategic marketing opportunities facing product and service companies - 'bundling'. Many customers want bundled products and services which represent...

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