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Resultados para: marketing em vendas

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867 produtos
  • Ted Talks - o Guia Oficial do Ted Para Falar...

    Anderson,Chris
    (9334081)

    Palestras perfeitas, inspiradoras e de grande alcance. Um orador que sobe no palco e acerta no alvo. Assim são as Conferências TED, e esse é o guia definitivo do TED para que você também possa fazer palestras inesquecíveis.Desde que assumiu o comando...

  • Sprint - o Método Usado No Google Para Testar...

    Knapp,Jake; Zeratsky,John; Kowitz,Braden
    (9439307)

    Como inovar? Por onde começar? Como montar uma boa equipe? Que forma terá uma ideia quando for colocada em prática? São muitas as perguntas que martelam na cabeça de quem precisa tirar ideias do papel, mas já existe um caminho infalível para...

  • Alcançando Excelência em Vendas

    Rackham,Neil
    (2608007)

    Como obter sucesso em vendas grandes? Por que alguns vendedores vendem constantemente mais que a concorrência? Por que técnicas como fechamento funcionam em vendas simples, mas não nas grandes? Como os vendedores podem aumentar acentuadamente seu...

  • Desperte o Milionário Que Há Em Você

    Martins, Carlos Wizard
    (9974695)

    'A riqueza começa dentro de você ter prosperidade e sucesso no que faz, resultando em riqueza, conforto e dinheiro de sobra para gastar , é o desejo da maioria das pessoas. Porém, são poucas as que sabem como tornar isso possível. Carlos Wizard sabe....

  • Alcançando Excelência Em Vendas Para Grandes...

    Rackham,Neil

    (1)

    (3440238)

    Um arsenal de táticas perspicazes e estratégias vencedoras para fazer de você um sucesso nas vendas para grandes clientes. Saber como chegar a quem decide a compra, lidar com a concorrência, entender a psicologia do comprador e atender ao cliente –...

  • Administração em Publicidade - A Verdadeira...

    Lupetti,Marcelia
    (2657258)

    Nesta obra, obra a autora apresenta o universo de uma agência de publicidade e suas engrenagens, apontando aspectos e etapas que envolvem o início de um empreendimento ou o trabalho de criação e veiculação de um anúncio, dentre outros. O textos...

  • Media Strategies For Marketing Places In...

    Avraham,Eli
    (10378214)

    Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever. Whatever the cause of the negative image...

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  • Alta Performance em Vendas - 2ª Ed. 2007

    Carnegie,Dale; Crom,J. Oliver; Crom, Michael
    (1915173)

    Esqueça o dinheiro. O que realmente faz o mundo girar são as vendas. Exagero? Talvez. Mas quando lembramos que o entregador de uma grande loja, por exemplo, não teria emprego se o vendedor não efetuasse a transação, ou que um engenheiro espacial não...

  • Inteligência Emocional Em Vendas - Como Os...

    Blount,Jeb; Da Cunha Serra,Afonso Celso
    (9944232)

    Os profissionais de vendas estão passando por uma verdadeira prova de fogo. De um lado, compradores com mais poder, informação e acesso a fornecedores em todo o mundo, prontos para tomar o seu lugar. De outro um ambiente tecnológico disruptivo em que...

  • Jesse Livermore's How-To Trade In Stocks

    Livermore,Jesse
    (10464042)

    Time Magazine described Jesse Livermore as the most fabulous living U.S. stock trader. His progress from office boy to Wall Street legend - his trading lessons - his triumphs and disasters - is probably the most fascinating of any of Wall Street's...

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  • Digital Channels And Social Media Management...

    Civera,Chiara; Mosca,Fabrizio
    (10375063)

    In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The principal changes include the following: new geographical market development, such as...

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  • Bad With Money - The Imperfect Art Of Getting...

    Dunn,Gaby
    (10390588)

    The beloved writer-comedian expands on her popular podcast with an engaging and empowering financial literacy book for Millennials and Gen Z. In the first episode of her 'Bad With Money' podcast, Gaby Dunn asked patrons at a coffee shop two...

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  • Ageproof - Living Longer Without Running Out...

    Spiker,Ted; Chatzky,Jean; Roizen,Michael F
    (10381183)

    THE NEW YORK TIMES BESTSELLER Two of the world's leading experts explain the vital link between health and wealth that could add years to your life and dollars to your retirement savings.All the money in the world doesn't mean a thing if we can't...

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  • Marketing

    Lancaster,Geoff
    (9254438)

    Marketing

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  • Rebel Talent - Why It Pays To Break The Rules...

    Gino,Francesca
    (10382849)

    The world's best chef.An airline caption who brought his flight to safety in a daring water landing.A magician known for his sensational escape acts.A computer scientist who founded a world-renowned animation studio. What do all of these people have...

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  • Advertising Headlines That Make You Rich -...

    Garfinkel,David
    (10389631)

    IN MARKETING What is the main difference between ''pathetic'' and ''profitable?'' A compelling advertising headline. Veteran marketers and entrepreneurs alike know a powerful headline is the most important factor for putting more money in your...

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  • The Science Of Strategy-Making - Managerial...

    Mintzberg,Henry
    (10434810)

    Excerpt from The Science of Strategy-Making: Managerial Methods and Planner Programs; 237-67; January 1967 Man's beginnings were described in the Bible in terms of conscious planning and grand strategy. The Opposing theory, developed by Darwin,...

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  • Women With Money - The Judgment-Free Guide To...

    Chatzky,Jean
    (10388312)

    Women have more money-and power-than ever before. So why are we still so conflicted, and unsure, of what or how to deal with it? Today show financial editor and bestselling author Jean Chatzky provides the much-needed answers in WOMEN WITH MONEY. Ask...

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  • I Will Teach You To Be Rich, Second Edition -...

    Sethi, Ramit
    (10387551)

    Ramit Sethi is 'the new finance guru' (Fortune), 'a unique voice on money, one singularly attuned to . . . his generation' (San Francisco Chronicle). He reaches over 500,000 followers a month on his website, iwillteachyoutoberich.com. And his book, I...

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  • Invested - How Warren Buffett And Charlie...

    Town,Phil; Town,Danielle
    (10383419)

    In this essential handbook--a blend of Rich Dad, Poor Dad and The Happiness Project--the co-host of the wildly popular InvestED podcast shares her yearlong journey learning to invest, as taught to her by her father, investor and bestselling author...

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  • Insight - The Surprising Truth About How...

    Eurich,Tasha
    (10445285)

    Learn how to develop self-awareness and use it to become more fulfilled, confident, and successful. Most people feel like they know themselves pretty well. But what if you could know yourself just a little bit better--and with this small improvement,...

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  • Inteligência em Vendas - O Manual para os...

    Ortega,Marcelo

    (1)

    (2665825)

    'Inteligência em Vendas' é um manual para um líder comercial completo, é um livro com abordagem funcional e aplicável a qualquer empresa ou negócio, independente de seu porte, tamanho ou ramo de atividade.

  • Marketing Graffiti

    Saren
    (905874)

    Rejecting the managerially-driven structures normally imposed on the subject, Marketing Graffiti explains marketing from the perspective of the pivotal figure in the process - the consumer. It shows the reader that they are active consumers and...

  • A Excelência Em Serviços

    Berry,Leonard L.; Parasuraman,A.; Zeithaml,Valarie A.
    (7513726)

    Esta obra é um verdadeiro clássico, que descreve em detalhes, mas, ao mesmo tempo, de forma bastante simples e didática, o processo de desenvolvimento da consagrada escala SERVQUAL. Zeithaml, Parasuraman e Berry apresentam o embasamento e o...

  • Marketing Research

    Aaker,David A; Kumar,V; Leone,Robert; Day,George S
    (9236545)

    This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains...

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  • Marketing Aesthetics

    Simonson,Alex; Schmitt,Bernd H
    (9327046)

    There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a...

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  • Marketing 3.0

    Kotler,Philip; Kotler,Philip
    (3162707)

    The new model for marketing - Marketing 3.0 - treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation...

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  • Marketing Research - 9th Edition

    McDaniel,Carl D.; Gates,Roger H.
    (4894831)

    This new edition of Gates and McDaniel's Marketing Research better prepares users how to use marketing research in the real business world with real data, people, and research. The text is enhanced with new coverage of mobile applications, more...

  • Marketing Strategy & Competitive Positioning

    Nicoulaud,Brigitte; Hooley,Graham; Piercy,Nigel F
    (9273641)

    ' Hooley et al, Marketing Strategy and Competitive Positioning 5e ' 'Marketing Strategy and Competitive Positioning' 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the...

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  • Marketing Management - 13ª Ed. 2009

    Kotler, Philip; Kotler
    (2654873)

    Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing,...

  • Vendas Em Tempos de Crise

    Hopkins,Tom
    (8842932)

    Como gerar resultados quando ninguém está comprando, tempos difíceis podem ser provocados por diversos fatores: crises econômicas, intempéries climáticas, mudanças nas necessidades dos clientes, uma tragédia nacional – a lista pode ser ampla. Estes...

  • Marketing For Hospitality And Tourism

    Kotler,Philip; Bowen,John; Makens,James C.
    (884898)

    Marketing For Hospitality And Tourism

  • Marketing For Hospitality & Tourism - 5e

    Kotler, Philip; Kotler
    (3525661)

    THE most widely used Hospitality marketing book—this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors’ expertise, it uses an integrative approach to discuss the...

  • Marketing Management - The Big Picture

    Nordhielm,Christine; Depena-Baron,Marta; Dapena-Baron,Marta
    (9239489)

    'Marketing Management: The Big Picture 'organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known examples and consumer commercials throughout the content ensures students will commit to...

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  • Marketing Research - A Concise Introduction

    Kolb,Bonita
    (9934411)

    This is an introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. The new Second Edition presents a balanced mix of qualitative and quantitative methods,...

    sob encomenda
  • Marketing Research - A Concise Introduction

    Kolb, Bonita
    (9932994)

    This is an introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. The new Second Edition presents a balanced mix of qualitative and quantitative methods,...

    sob encomenda
  • Marketing The Muskmelon (Classic Reprint)

    (10103679)

    Excerpt from Marketing the Muskmelon While various types of muskmelon may be disposed of upon a local market, there are certain types which are recognized as stan'd ards in the large city markets; and it is seldom wise to attempt to force upon a...

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  • Marketing em um Ambiente Globalizado

    Giuliani,Antonio Carlos
    (122886)

    Este livro oferece um esquema de ações práticas que permite uma leitura fácil e agradável, levando o leitor a refletir sobre suas práticas mercadológicas e adequá-las ao seu negócio. Foi projetado para alunos dos cursos de administração, marketing,...

  • Marketing - Em Busca do Óbvio

    Trout, Jack
    (3045608)

    Uma estratégia de marketing tem de ser objetiva, simples e óbvia. Pois assim sendo será compreendida e assimilada pelos seus clientes, consumidores e pelos protagonistas dentro da sua empresa. Neste livro, Jack Trout, um dos maiores gurus do...

  • Marketing Graffiti - The Writing On The Wall

    Saren,Michael
    (9933878)

    Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by helping students to understand the part they already play as 'consumers' in the marketing process.Most marketing...

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  • Marketing Graffiti - The Writing On The Wall

    Saren,Mike
    (10146594)

    Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by helping students to understand the part they already play as 'consumers' in the marketing process.Most marketing...

    sob encomenda
  • Marketing With Social Media - An Hour A Day...

    EVANS,DAVE; Jarboe,Greg; Thomases,Hollis; Treadaway, Chris; Treadaway,Chris; Smith,Mari
    (9210197)

    Develop winning social media marketing strategies with 'An Hour a Day'! Save $20 U.S. off suggested retail price of books purchased individually! Inside, you'll find step-by-step guidance and learn: How to develop, implement, and measure successful...

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  • Buzz Marketing

    Hughes,Mark
    (2630788)

    Buzz Marketing

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  • Arts Marketing

    KERRIGAN
    (1086801)

    Arts Marketing

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