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Resultados para: marketing metrics

11 produtos
  • e-book

    Marketing Metrics - The Definitive Guide to...

    Farris,Paul W.; Phillip Pfeifer; Neil Bendle
    (2893260)

    Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing...

  • e-book

    Marketing Metrics - The Definitive Guide to...

    Farris,Paul W.; Phillip Pfeifer; Neil Bendle
    (9563869)

    Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing...

  • e-book

    Marketing Metrics - The Manager'apos;s Guide...

    Phillip Pfeifer; Neil Bendle; Paul Farris
    (9760478)

    Now updated with new techniques and even more practical insights, this is the definitive guide to today’s most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and...

  • e-book

    Marketing Metrics - The Manager'apos;s Guide...

    Phillip Pfeifer; Neil Bendle; Paul Farris
    (9530412)

    Now updated with new techniques and even more practical insights, this is the definitive guide to today’s most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and...

  • e-book

    Marketing Metrics, The Definitive Guide to...

    CTI Reviews
    (9586155)

    Facts101 is your complete guide to Marketing Metrics, The Definitive Guide to Measuring Marketing Performance. In this book, you will learn topics such as MARGINS AND PROFITS, PRODUCT AND PORTFOLIO MANAGEMENT, CUSTOMER PROFITABILITY, and SALES FORCE...

  • e-book

    Social Media Analytics - Effective Tools for...

    Sponder, Marshall
    (3652658)

    Align Strategy With Metrics Using Social Monitoring Best Practices'quot;Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its...

  • e-book

    The Definitive Guide to Marketing Analytics...

    Paul Farris; Rajkumar Venkatesan; Brea,Cesar
    (9745831)

    A brand new collection introducing today's most powerful strategies and techniques for measuring and optimizing marketing… 3 authoritative books, now in a convenient e-format, at a great price!   3 authoritative Books help you measure,...

  • audio livro

    ROMI Analytics on Using Statistics to Improve...

    (ubook-212619)

    In this podcast, we tell you how to use statistical models to improve your direct marketing campaigns. We also explain in very non-technical terms how these models work, how you can tell if they are any good, and how to develop a contact strategy for...

    R$ 24,90
    (Assinatura Mensal com Conteúdo Ilimitado)
  • Multichannel Marketing - Metrics and Methods...

    Arikan,Akin
    (2525169)

    No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide...

    Produto indisponível

  • Marketing Metrics

    Farris,Paul W.; Reibstein,David J.; Farris, Paul W.; Farris,Paul W.; Bendle,Neil T.; Pfeifer, Phillip E.; Farris, Paul W.
    (1144891)

    Marketing Metrics

    Produto indisponível

  • Social Media Metrics - How To Measure And...

    Sterne,Jim
    (2878642)

    The only guide devoted exclusively to social media metricsWhether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media...

    Produto indisponível

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