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Resultados para: marketing social

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875 produtos
  • A Arte Das Redes Sociais

    Kawasaki, Guy; Fitzpatrick, Peg
    (9858097)

    Para jovens, empreendedores e todos os interessados em atrair atenção na internetNeste mundo globalizado e concorrido, está claro que as redes sociais são o “termômetro” que determina o sucesso ou o fracasso de qualquer assunto que se promova, seja...

  • Marketing Existencial

    Pondé, Luiz Felipe
    (9706046)

    “Este não é um livro sobre marketing. É um livro sobre a existência”, avisa o filósofo Luiz Felipe Pondé, logo na abertura de “Marketing existencial”. Seu objetivo não é indicar caminhos para o mercado, nem auxiliar os leitores a serem consumidores...

  • Facebook Marketing - Tudo Que Você Precisa...

    Camargo,Camila Porto De
    (7587390)

    Como a maior rede social do mundo pode se tornar uma peça-chave para o seu negócio? Como aumentar suas vendas, atrair e fidelizar clientes e conquistar fãs? Estas e outras respostas você encontrará neste livro, além de tudo que precisa saber para...

  • Marketing Sustentável - Valor Social,...

    Dias,Reinaldo; Zenone,Luiz Claudio
    (8869506)

    A falta de equilíbrio entre os humanos e seu meio ambiente está forçando o estabelecimento de um novo modelo de crescimento econômico e social. O mundo caminha para uma nova estrutura onde as relações passam a ser mais éticas e responsáveis....

  • #Socialholic - Tudo o Que Você Precisa Saber...

    Polo,Fernando; Polo,Juan Luis
    (9257261)

    As redes sociais vêm transformando radicalmente a forma como as pessoas se comunicam no século XXI. A troca de informações que elas possibilitam afeta, também, a maneira como a indústria e os serviços são solicitados e avaliados por seus...

  • A Revolução Das Mídias Sociais - 2ª Ed. 2011

    Telles,Andre
    (3534627)

    Este livro apresenta cases, conceitos, dicas, ferramentas, táticas e estratégias e como tirar proveito das mídias sociais uma a uma e do conjunto delas. O autor mostra também os diferentes tipos de mídias sociais de acordo com o foco de atuação. No...

  • Marketing Ambiental - Ética ,...

    Dias,Reinaldo
    (8135148)

    Atualmente, os problemas ambientais globais (o efeito estufa, o aumento do buraco na camada de ozônio, a perda da biodiversidade, a ameaça de escassez de energia e da água) contribuem para que diferentes atores sociais percebam a extensão da crise...

  • Redes Sociais - Ciberespaço - Novas Formas De...

    Vicente,Eliane Merces
    (9351190)

    As novas tecnologias se superam a cada dia e o acesso à Internet só aumenta. A Internet permite o acesso e o compartilhamento de informações instantaneamente. Devido aos seus vários recursos e serviços ela foi incorporada a vida profissional e...

  • Mídias Sociais Transformadoras - Ação e...

    Kanter,Beth; Fine,Allison
    (3167525)

    O terceiro setor tem um papel cada vez mais relevante na sociedade moderna, substituindo frequentemente a antiga ação do estado provedor. Este se tornou mais raro após o movimento de enxugamento das máquinas estatais, das restrições impostas pela...

  • Marketing Ambiental - Ética ,...

    Dias,Reinaldo
    (1709820)

    Atualmente, os problemas ambientais globais (o efeito estufa, o aumento do buraco na camada de ozônio, a perda da biodiversidade, a ameaça de escassez de energia e da água) contribuem para que diferentes atores sociais percebam a extensão da crise...

  • Pinterest e Marketing - o Guia Completo Para...

    Hayden,Beth
    (5230095)

    As redes sociais se tornaram uma parte importante da estratégia de marketing de qualquer empresa nos últimos anos. O Pinterest — rede social na qual os usuários postam imagens e vídeos e os organizam em painéis digitais —, lançado em 2011, atingiu em...

  • Boom de Mídias Sociais

    Gitomer,Jeffrey
    (3658388)

    A mídia social para negócios é a melhor, a menos cara e a mais direta maneira de se comunicar com seus clientes a ser descoberta nos últimos 100 anos. Ao aproveitar totalmente Facebook, LinkedIn, Twitter e YouTube, você consegue promover e estimular...

  • Varejo 2.0 - Um Guia Para Aplicar Redes...

    Terra,Jose Claudio Cyrineu; Almeida, Renée
    (3665388)

    Com o amadurecimento da Web, há um crescimento exponencial na produção de informação, e naturalmente as pessoas começam a interagir com o conteúdo dos outros usuários. A ética de indicar fontes e referir sites amigos ou similares passa a ser...

  • Varejo e Responsabilidade Social - Visão...

    Gelman,Jacob Jacques; Parente, Juracy
    (194471)

    Este livro apresenta perspectivas estratégicas de atuação social na visão de diversos especialistas brasileiros. Em seus 13 capítulos, divididos em três partes, o livro aborda a relação entre varejo e responsabilidade social e temas como: consumo...

  • Como Ter Sucesso No Linkedin

    Caramez,Rui Pedro
    (4895531)

    Em qualquer atividade profissional é importante desenvolver e manter uma boa rede de contactos. As potencialidades da internet vieram revolucionar a forma como se gere e acede a novos contactos, criando oportunidades profissionais que anteriormente...

  • MARKETING DE RELACIONAMENTO

    Schimainski Dos Santos,Adriane
    (9944734)

    MARKETING DE RELACIONAMENTO

  • Novo Manual de Marketing Político

    Torquato,Gaudêncio
    (7569953)

    Escrito pelo maior especialista brasileiro em marketing político, este manual definitivo reúne todas as informações necessárias para fazer boas campanhas eleitorais e para compreendê-las. Entre os temas abordados estão marketing de governantes e...

  • Estrategias Eleitorais - Marketing Politico

    Manhanelli,Carlos Augusto
    (353292)

    Estrategias Eleitorais - Marketing Politico

  • Marketing Político - Manual de Campanha...

    Kuntz,Ronald A.
    (1568333)

    Neste livro, o autor desenvolve os principais temas determinantes para uma campanha eleitoral. Professor de Marketing, fundador e diretor da primeira empresa brasileira especializada em Marketing Político, o autor além de assessorar diversas...

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    Marketing

    CTI Reviews
    (9458461)

    Facts101 is your complete guide to Marketing. In this book, you will learn topics such as Social and Mobile Marketing, Marketing Ethics, Analyzing the Marketing Environment, and Consumer Behavior plus much more. With key features such as key terms,...

  • e-book

    Marketing

    Reviews, Cram101; CTI Reviews
    (3818625)

    Facts101 is your complete guide to Marketing. In this book, you will learn topics such as Psychology and Consumer Buying Behaviour, Marketing Research and Markel Information Systems, Marketing Strategy, and Marketing Segmentation and Positioning plus...

  • e-book

    Marketing

    CTI Reviews
    (9569528)

    Facts101 is your complete guide to Marketing. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for...

  • e-book

    Marketing

    Reviews, Cram101; CTI Reviews
    (3820638)

    Facts101 is your complete guide to Marketing. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for...

  • e-book

    Marketing

    CTI Reviews
    (9778690)

    Facts101 is your complete guide to Marketing. In this book, you will learn topics such as Thrive in the Marketing Environment: The World Is Flat, Marketing Research: Gather, Analyze, and Use Information, Consumer Behavior: How and Why We Buy, and...

  • e-book

    Marketing

    Reviews, Cram101; CTI Reviews
    (3820931)

    Facts101 is your complete guide to Marketing. In this book, you will learn topics such as Global Markets and Marketing, Consumer Markets and Buying Behavior, Business Markets and Buying Behavior, and Market Segmentation, Targeting, and Positioning...

  • e-book

    Marketing

    CTI Reviews
    (9700673)

    Facts101 is your complete guide to Marketing. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for...

  • e-book

    Marketing

    CTI Reviews
    (9558054)

    Facts101 is your complete guide to Marketing. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for...

  • e-book

    Marketing

    CTI Reviews
    (9557863)

    Facts101 is your complete guide to Marketing. In this book, you will learn topics such as SOCIAL AND MOBILE MARKETING, MARKETING ETHICS, ANALYZING THE MARKETING ENVIRONMENT, and CONSUMER BEHAVIOR plus much more. With key features such as key terms,...

  • e-book

    Marketing

    CTI Reviews
    (9596790)

    Facts101 is your complete guide to Marketing. In this book, you will learn topics such as Scanning the Marketing Environment, Ethical and Social Responsibility in Marketing, Understanding Consumer Behavior, and Understanding Organizations as...

  • e-book

    Marketing

    CTI Reviews
    (9511947)

    Facts101 is your complete guide to Marketing. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for...

  • e-book

    Marketing

    CTI Reviews
    (9557900)

    Facts101 is your complete guide to Marketing. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for...

  • e-book

    Marketing

    CTI Reviews
    (9788833)

    Facts101 is your complete guide to Marketing. In this book, you will learn topics such as Marketing Ethics, Analyzing the Marketing Environment, Consumer Behavior, and Business-to-Business Marketing plus much more. With key features such as key terms...

  • e-book

    Marketing

    CTI Reviews
    (9597382)

    Facts101 is your complete guide to Marketing. In this book, you will learn topics such as Analyzing Your Environment, Marketing Research, Knowing Your Customer: Consumer and Business, and Developing Your Product plus much more. With key features such...

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    Marketing

    CTI Reviews
    (3707647)

    Facts101 is your complete guide to Marketing. In this book, you will learn topics such as Planning and Marketing in an Organization, A Broader Perspective on Marketing, Value for Customers, and A Perspective on Consumer Behavior plus much more. With...

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    Marketing

    CTI Reviews
    (9559723)

    Facts101 is your complete guide to Marketing. In this book, you will learn topics such as Marketing Ethics, Analyzing the Marketing Environment, Consumer Behavior, and Global Marketing plus much more. With key features such as key terms, people and...

  • e-book

    Marketing

    Reviews, Cram101; CTI Reviews
    (3821309)

    Facts101 is your complete guide to Marketing. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for...

  • e-book

    Marketing

    CTI Reviews
    (3822605)

    Facts101 is your complete guide to Marketing. In this book, you will learn topics such as Targeting the Marketplace, Value Creation, Value Capture, and Value Delivery: Designing the Channel and Supply Chain plus much more. With key features such as...

  • e-book

    Marketing

    CTI Reviews
    (9672369)

    Facts101 is your complete guide to Marketing. In this book, you will learn topics such as Thrive in the Marketing Environment: The World Is Flat, Marketing Research: Gather, Analyze, and Use Information, Consumer Behavior: How and Why We Buy, and...

  • e-book

    Marketing

    Reviews, Cram101; CTI Reviews
    (3820929)

    Facts101 is your complete guide to Marketing. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for...

  • e-book

    Marketing

    CTI Reviews
    (9568019)

    Facts101 is your complete guide to Marketing. In this book, you will learn topics such as Scanning the Marketing Environment, Ethics and Social Responsibility in Marketing, Consumer Behavior, and Organizational Markets and Buyer Behavior plus much...

  • e-book

    Marketing

    CTI Reviews
    (9558600)

    Facts101 is your complete guide to Marketing. In this book, you will learn topics such as Scanning the Marketing Environment, Ethical and Social Responsibility in Marketing, Understanding Consumer Behavior, and Understanding Organizations as...

  • e-book

    Marketing

    CTI Reviews
    (9514602)

    Facts101 is your complete guide to Marketing. In this book, you will learn topics such as Analyzing the Marketing Environment, Managing Marketing Information to Gain Customer Insights, Understanding Consumer and Business Buyer Behavior, and...

  • e-book

    Marketing

    CTI Reviews
    (9560769)

    Facts101 is your complete guide to Marketing. In this book, you will learn topics such as Scanning the Marketing Environment, Ethical and Social Responsibility in Marketing, Understanding Consumer Behavior, and Understanding Organizations as...

  • e-book

    Marketing

    CTI Reviews
    (9788988)

    Facts101 is your complete guide to Marketing. In this book, you will learn topics such as Analyzing the Marketing Environment, Managing Marketing Information to Gain Customer Insights, Understanding Consumer and Business Buyer Behavior, and...

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