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Resultados para: marty neumeier

14 produtos
  • Zag - A Estratégia Número 1 das Marcas de...

    Neumeier, Marty
    (2609099)

    Especialista em estratégia de marca e autor do best-seller The Brand Gap, Marty Neumeier mostra nesta obra o que devem fazer as marcas de sucesso. Só com uma diferenciação radical, defende o autor, é possível se destacar em um mercado conturbado como...

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  • The Brand Gap

    Neumeier, Marty
    (929983)

    The Brand Gap

    sob encomenda
  • e-book

    The Designful Company - How to build a...

    Marty Neumeier
    (3035127)

    Part manifesto, part handbook, THE DESIGNFUL COMPANY provides a lively overview of a growing trend in management—design thinking as a business competence. According to the author, traditional managers have relied on a two-step process to make...

  • e-book

    The Brand Gap - Revised Edition

    Marty Neumeier
    (9760290)

    THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic...

  • e-book

    ZAG - The #1 Strategy of High-Performance...

    Marty Neumeier
    (3034910)

    'quot;When everybody zigs, zag,'quot; says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear 'quot;whiteboard overview'quot; style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how...

  • e-book

    The Brand Flip - Why customers now run...

    Marty Neumeier
    (9754216)

    Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation,...

  • e-book

    Metaskills - Five Talents for the Robotic Age

    Marty Neumeier
    (9589944)

    In a sweeping vision for the future of work, Neumeier shows that the massive problems of the 21st century are largely the consequence of a paradigm shift—a shuddering gear-change from the familiar Industrial Age to the unfamiliar “Robotic Age,” an...

  • e-book

    The 46 Rules of Genius - An Innovator'apos;s...

    Marty Neumeier
    (9591022)

    Not since Strunk and White’s ELEMENTS OF STYLE has a book compressed so many insights into so few pages. With his trademark simplicity and wit, Marty Neumeier has written and illustrated a concise guide that can be read quickly over a lunch break or...

  • e-book

    The Brand Flip - Why customers now run...

    Marty Neumeier
    (9669181)

    Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation,...

  • e-book

    The Designful Company - How to build a...

    Marty Neumeier
    (5015992)

    Part manifesto, part handbook, THE DESIGNFUL COMPANY provides a lively overview of a growing trend in management–design thinking as a business competence. According to the author, traditional managers have relied on a two-step process to make...

  • e-book

    The 46 Rules of Genius - An Innovator'apos;s...

    Marty Neumeier
    (9598503)

    Not since Strunk and White’s ELEMENTS OF STYLE has a book compressed so many insights into so few pages. With his trademark simplicity and wit, Marty Neumeier has written and illustrated a concise guide that can be read quickly over a lunch break or...

  • e-book

    Zag - A Estratégia Número 1 das Marcas de...

    Neumeier,Marty
    (3674286)

    Especialista em estratégia de marca e autor do best-seller The Brand Gap, Marty Neumeier mostra nesta obra o que devem fazer as marcas de sucesso. Só com uma diferenciação radical, defende o autor, é possível se destacar em um mercado conturbado como...

  • e-book

    Metaskills - Five Talents for the Robotic Age

    Marty Neumeier
    (9499867)

    In a sweeping vision for the future of work, Neumeier shows that the massive problems of the 21st century are largely the consequence of a paradigm shift—a shuddering gear-change from the familiar Industrial Age to the unfamiliar “Robotic Age,” an...

  • A Empresa Orientada Pelo Design

    Neumeier,Marty
    (2849726)

    Em seu terceiro livro publicado pela Bookman, Marty Neumeier aborda um dos temas mais atuais da administração: a necessidade de uma cultura de inovação permanente nas empresas. E esse caminho passa necessariamente pelo design thinking, que vai...

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