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Resultados para: meaningful marketing

7 produtos
  • Brand Management - Co-Creating Meaningful...

    Beverland,Michael
    (9940303)

    Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand's identity. In a world in which social media and inclusive...

    sob encomenda
  • audio livro

    Meaningful Marketing - Como sua marca pode...

    (ubook-109864)

    O mundo digital está obrigando o manual do marketing ser reescrito, e neste contexto as marcas devem se conectar com os consumidores não mais por interrupção, mas pelos valores que geram nas vidas das pessoas. Ao pensar e vivenciar essa mudança, o...

    R$ 29,90
    (Assinatura Mensal com Conteúdo Ilimitado)
  • Brand Management - Co-Creating Meaningful...

    Beverland,Michael
    (9940302)

    Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand's identity. In a world in which social media and inclusive...

    sob encomenda
  • e-book

    Designing Gamified Systems - Meaningful Play...

    Gilbert,Sari
    (9493572)

    Designing Gamified Systems is a fundamental guide for building essential skills in game and interaction design to revitalize and reimagine real world systems - from cities and corporations to schools and the military. Author Sari Gilbert develops a...

  • e-book

    Designing Gamified Systems - Meaningful Play...

    Gilbert, Sari
    (9788588)

    Designing Gamified Systems is a fundamental guide for building essential skills in game and interaction design to revitalize and reimagine real world systems - from cities and corporations to schools and the military. Author Sari Gilbert develops a...

  • e-book

    Making Meaning: How Successful Businesses...

    Diller,Steve; Rhea,Darrel; Shedroff,Nathan
    (3034813)

    “ We’re now hip-deep, if not drowning, in the ‘experience economy.‘ Here‘s the smartest book I‘ve read so far that can actually help get your brand to higher ground, fast. And it‘s written by people who not only drew the map, but blazed these...

  • e-book

    Making Meaning - How Successful Businesses...

    Diller,Steve; Rhea,Darrel; Shedroff,Nathan
    (3430060)

    “ We’re now hip-deep, if not drowning, in the ‘experience economy.‘ Here‘s the smartest book I‘ve read so far that can actually help get your brand to higher ground, fast. And it‘s written by people who not only drew the map, but blazed these...

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