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Resultados para: meaningful-marketing

5 produtos
  • Brand Management - Co-Creating Meaningful...

    Beverland,Michael
    (9940303)

    Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand's identity. In a world in which social media and inclusive...

    pré-venda
  • audio livro

    Meaningful Marketing - Como sua marca pode...

    (ubook-109864)

    O mundo digital está obrigando o manual do marketing ser reescrito, e neste contexto as marcas devem se conectar com os consumidores não mais por interrupção, mas pelos valores que geram nas vidas das pessoas. Ao pensar e vivenciar essa mudança, o...

    R$ 24,90
    (Assinatura Mensal com Conteúdo Ilimitado)
  • Brand Management - Co-Creating Meaningful...

    Beverland,Michael
    (9940302)

    Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand's identity. In a world in which social media and inclusive...

    pré-venda
  • e-book

    Designing Gamified Systems - Meaningful Play...

    Gilbert,Sari
    (9493572)

    Designing Gamified Systems is a fundamental guide for building essential skills in game and interaction design to revitalize and reimagine real world systems - from cities and corporations to schools and the military. Author Sari Gilbert develops a...

  • e-book

    Designing Gamified Systems - Meaningful Play...

    Gilbert,Sari
    (9788588)

    Designing Gamified Systems is a fundamental guide for building essential skills in game and interaction design to revitalize and reimagine real world systems - from cities and corporations to schools and the military. Author Sari Gilbert develops a...

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