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Resultados para: michael solomon

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36 produtos
  • O Comportamento do Consumidor - Comprando ,...

    Solomon,Michael R.
    (9259041)

    Michael Solomon mais uma vez se supera e traz muitas novidades na 11ª edição do seu livro, um verdadeiro clássico quando o tema é comportamento do consumidor. Com um texto didático, instigante e ricamente ilustrado, apresenta as melhores e mais...

  • O Comportamento do Consumidor - Comprando,...

    Solomon,Michael R.
    (109100)

    No estudo do comportamento do consumidor, possuir e ser são tão importantes quanto comprar. Nesta obra, o autor procura entender por que as pessoas compram e como os produtos, os serviços e as atividades de consumo contribuem para o mundo social....

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  • O Comportamento do Consumidor - Comprando ,...

    Solomon,Michael R.
    (3098518)

    O comportamento do consumidor é o estudo das pessoas e dos produtos que ajudam a moldar suas identidades. Isso é o que afirma Michael Solomon. Nesta nova edição deste clássico, ele apresenta as mais recentes e melhores idéias de alguns cientistas...

  • O Comportamento do Consumidor - Comprando ,...

    Solomon,Michael R.
    (2590035)

    O comportamento do consumidor é o estudo das pessoas e dos produtos que ajudam a moldar suas identidades. Isso é o que afirma Michael Solomon. Nesta nova edição deste clássico, ele apresenta as mais recentes e melhores idéias de alguns cientistas...

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  • Fundamentos de Segurança de Sistemas de...

    Kim,David; Solomon,Michael G.
    (6846523)

    A popularidade e a expansão das tecnologias da informação na vida das pessoas em todo o mundo trazem consigo a necessidade de desenvolvimento e uso cada vez mais urgente de recursos e sistemas de segurança eficientes. Essa demanda se reflete...

  • e-book

    The Truth About What Customers Want

    Solomon,Michael R.
    (3033098)

    Customers demystified! How you can move them to buy...buy more...and keep on buying! The truth about what customers really want, think, and feel The truth about keeping current customers happy–and loyal The truth about the newest trends...

  • e-book

    The Truth About Male& Female Markets

    Solomon,Michael R.
    (3116163)

    This is the eBook version of the printed book. This Element is an excerpt from The Truth About What Customers Want (9780137142262), by Michael R. Solomon. Available in print and digital formats.   Marketing to men, marketing to women, and marketing...

  • e-book

    The Truth About What Customers Want

    Solomon,Michael R.
    (3415579)

    Customers demystified! How you can move them to buy...buy more...and keep on buying! The truth about what customers really want, think, and feel The truth about keeping current customers happy–and loyal The truth about the newest trends...

  • e-book

    The Truth About Successful Entrepreneurship...

    Solomon,Michael; Till,Brian D.; Heckler, Donna; Solomon, MichaelMichael
    (3128764)

    150 powerful bite-size solutions for winning entrepreneurs! Get started, find profitable customers, build great brands and marketing programs, and more!   Three full books of powerful, quick, actionable solutions for every entrepreneur!...

  • e-book

    The Truth About Male& Female Markets

    Solomon,Michael R.; THOMSETT ,MICHAEL
    (3138090)

    This Element is an excerpt from The Truth About What Customers Want (9780137142262), by Michael R. Solomon. Available in print and digital formats.   Marketing to men, marketing to women, and marketing to “übersexuals”…   Sexual identity is an...

  • e-book

    The Truth About Best Branding Practices...

    Solomon,Michael; Kane,William S.; Till,Brian D.; Heckler, Donna; Till, BrianBrian
    (3128758)

    150 powerful bite-size techniques for creating high-value brands – and keeping them strong!   Three full books of bite-size, actionable guidance on branding and marketing! Discover how to build great brands, and keep them great... ensure...

  • e-book

    Virtual Social Identity and Consumer Behavior

    Solomon,Michael R.
    (10071929)

    The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites have millions of registered users...

  • e-book

    Sensory Marketing--Smells Like Profits -...

    Solomon,Michael R.
    (3114184)

    This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats.   Fully exploit the powerful human sense your marketing has overlooked for too long: scent.   As...

  • e-book

    The Truth About Perfecting Your Presentation...

    Solomon,Michael; Natalie,Canavor; James O'apos;Rourke
    (3128210)

    150 powerful bite-size presentation and communication solutions for motivating any audience to action: colleagues, employees, customers, anyone!   Three full books of breakthrough techniques for presenting and communicating more effectively!...

  • e-book

    The Truth about Perfecting Your Presentation...

    Solomon,Michael; ORourke,James; O'Rourke,James; Canavor,Natalie
    (3128761)

    150 powerful bite-size presentation and communication solutions for motivating any audience to action: colleagues, employees, customers, anyone!   Three full books of breakthrough techniques for presenting and communicating more effectively!...

  • e-book

    Sensory Marketing--Smells Like Profits -...

    Solomon,Michael R.
    (3114251)

    This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats.   Fully exploit the powerful human sense your marketing has overlooked for too long: scent.   As...

  • e-book

    The Truth About Successful Entrepreneurship...

    Till,Brian D.; Heckler, Donna; Solomon, Michael D.
    (3128213)

    150 powerful bite-size solutions for winning entrepreneurs! Get started, find profitable customers, build great brands and marketing programs, and more!   Three full books of powerful, quick, actionable solutions for every entrepreneur!...

  • e-book

    Let Their Mouseclicks Do the Walking - How...

    Solomon,Michael R.
    (3114340)

    This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats.   Meet the “cybermediaries”: how consumers find and choose products on the Internet.   With the...

  • e-book

    Let Their Mouseclicks Do the Walking - How...

    Solomon,Michael R.
    (3114241)

    This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats.   Meet the “cybermediaries”: how consumers find and choose products on the Internet.   With the...

  • e-book

    The Truth About Finding and Using Customer...

    Solomon,Michael R.
    (3116109)

    This Element is an excerpt from The Truth About What Customers Want (9780137142262), by Michael R. Solomon. Available in print and digital formats.   How you and your customers are influenced by others (from celebrities to experts to groups)…and...

  • e-book

    The Truth About Finding and Using Customer...

    Solomon,Michael R.
    (3116017)

    This is the eBook version of the printed book. This Element is an excerpt from The Truth About What Customers Want (9780137142262), by Michael R. Solomon. Available in print and digital formats.   How you and your customers are influenced by others...

  • e-book

    Managing Across Cultures - The 7 Keys to...

    Schell,Michael S.; Solomon,Charlene
    (3022930)

    hether you run a giant corporation or workin a small business, it’s more than likely thatyou regularly deal with people of differentcultures—from customers and suppliers tosalespeople and colleagues.It simply can’t be overstated: You will havetrouble...

  • e-book

    Computer Forensics JumpStart

    Barrett,Diane; Broom,Neil; Solomon,Michael G.; Tittel,Ed; K. Rudolph
    (9289443)

    Essential reading for launching a career in computer forensics Internet crime is on the rise, catapulting the need for computer forensics specialists. This new edition presents you with a completely updated overview of the basic skills that are...

  • e-book

    PMP Exam Cram - Project Management...

    Solomon,Michael R.
    (3037022)

    PMP Exam Cram, Fourth Edition, is the perfect study guide to help you pass the 2009 PMP Exam. It provides coverage and practice questions for every exam topic. The book contains an extensive set of preparation tools such as quizzes and Exam Alerts....

  • e-book

    PMP Exam Cram - Project Management...

    Solomon,Michael R.
    (9651382)

    PMP Exam Cram, Fifth Editon Project Management Professional Covers the PMBOK Fifth Edition and 2013 Exam PMP Exam Cram, Fifth Edition, is the perfect study guide to help you pass the 2013 PMP Exam. It provides coverage and practice...

  • e-book

    PMP Exam Cram - Project Management...

    Solomon,Michael R.
    (9745183)

    PMP Exam Cram, Fifth Editon Project Management Professional Covers the PMBOK Fifth Edition and 2013 Exam PMP Exam Cram, Fifth Edition, is the perfect study guide to help you pass the 2013 PMP Exam. It provides coverage and practice...

  • e-book

    Computer Forensics JumpStart

    Tittel,Ed; Barrett,Diane; Broom,Neil; Solomon,Michael G.; K. Rudolph
    (9289365)

    Essential reading for launching a career in computer forensics Internet crime is on the rise, catapulting the need for computer forensics specialists. This new edition presents you with a completely updated overview of the basic skills that are...

  • The Routledge Companion To Consumer Behavior

    Solomon,Michael R
    (9940588)

    The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together...

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  • e-book

    Consumer Behaviour - A European Perspective

    Solomon,Michael R.; Gary Bamossy; Søren Askegaard
    (9683511)

    Consumer Behaviour: A European Perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be applied to broader/strategic...

  • Better Business

    Martin,Kendall; Poatsy,Mary Anne; Solomon,Michael R
    (9273596)

    Directed primarily toward undergraduate business college/university majors, this text also provides practical content to current and aspiring industry professionals. 'Better Business' offers the business content aspiring professionals need, but in a...

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  • Dress Smart Men

    Gross,Kim Johnson; Stone,Jeff; Solomon,Michael; Bashaw,David
    (633351)

    The authors teach men how to dress for success by showing them how to build a simple, versatile, but stylish work-appropriate wardrobe that inspires competence, confidence, and a sense of personal style. 30,000 first printing.

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  • Computer Forensics Jumpstart, 2nd Edition

    Tittel,Ed; Barrett,Diane; Broom,Neil; Solomon,Michael R; Rudolph,Kai
    (9206962)

    A guide to computer forensics provides information on such topics as conducting a forensics investigation, finding hidden data, capturing images, collecting and preserving computer evidence, and using computer forensic tools.

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  • Mossad - As Grandes Missões do Serviço...

    Bar-Zohar,Michael; Mishal,Nissim
    (8531751)

    O Mossad hoje é reconhecido globalmente como o melhor serviço de inteligência no mundo. Ele é também o mais enigmático e encoberto pelo segredo. Os seus guerreiros anônimos constituem seu sangue vital, homens e mulheres que arriscam suas vidas, vivem...

    Produto indisponível

  • Consumer Behavior

    Solomon,Michael R.
    (1155853)

    Consumer Behavior

    Produto indisponível

  • Consumer Behavior In Fashion

    Solomon, Michael; Rabolt,Nancy J.
    (2606359)

    In addition to contributing to the understanding of why people buy things, this book considers how products, services, and consumption activities contribute to the broader social world we experience. Consumer Behavior: In Fashion, Second Edition not...

    Produto indisponível

  • Consumer Behavior

    Solomon,Michael R.
    (2859750)

    Consumer Behavior

    Produto indisponível

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