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Resultados para: negocios-sociais

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573 produtos
  • O Negócio do Social - Col. Passo a Passo 40

    Garcia,Joana
    (154203)

    Esse volume trata de assuntos em alta no mundo dos negócios: a combinação entre interesses privados e virtudes públicas, conscientização e politização do empresariado, a distinção entre “filantropia social” e “responsabilidade social” das empresas,...

  • Ética e Responsabilidade Social nos Negócios...

    Ashley,Patricia Almeida
    (167870)

    Esta nova edição corrobora a posição de vanguarda que a obra conquistou logo em sua primeira impressão. Com novos textos, conceitos e casos, está ainda mais moderna e didática, de modo a trazer para o leitor o estado da arte na área.O norte do livro...

  • Facebook Marketing - Tudo Que Você Precisa...

    Camargo,Camila Porto De
    (7587390)

    Como a maior rede social do mundo pode se tornar uma peça-chave para o seu negócio? Como aumentar suas vendas, atrair e fidelizar clientes e conquistar fãs? Estas e outras respostas você encontrará neste livro, além de tudo que precisa saber para...

  • Marketing Ambiental - Ética ,...

    Dias,Reinaldo
    (8135148)

    Atualmente, os problemas ambientais globais (o efeito estufa, o aumento do buraco na camada de ozônio, a perda da biodiversidade, a ameaça de escassez de energia e da água) contribuem para que diferentes atores sociais percebam a extensão da crise...

  • e-book

    The Social Dynamics of Open Data

    (10145260)

    The Social Dynamics of Open Data is a collection of peer reviewed papers presented at the 2nd Open Data Research Symposium (ODRS) held in Madrid, Spain, on 5 October 2016. Research is critical to developing a more rigorous and fine-combed analysis...

  • e-book

    Guia prático para negócios de impacto social

    Chaves,Thiago José De
    (9431358)

    Se fosse possível ajudar o mundo a ser um lugar melhor para viver e ainda ganhar dinheiro com isso, seria uma opção interessante para você? E se nós te dissermos que isso é extremamente viável e faz parte de uma revolução que o empreendedorismo está...

  • Pinterest e Marketing - o Guia Completo Para...

    Hayden,Beth
    (5230095)

    As redes sociais se tornaram uma parte importante da estratégia de marketing de qualquer empresa nos últimos anos. O Pinterest — rede social na qual os usuários postam imagens e vídeos e os organizam em painéis digitais —, lançado em 2011, atingiu em...

  • e-book

    Fenômenos sociais nos negócios - groundswell...

    Bernoff,Josh; Li,Charlene
    (9361831)

    Em edição totalmente revista e atualizada, Fenômenos sociais nos negócios – Groundswell 2ª edição é leitura obrigatória para quem deseja aproveitar as oportunidades em um novo ambiente emergente, no qual os consumidores têm a chance de opinar sobre o...

  • e-book

    Estratégia em mídias sociais 2ª edição

    Cipriani,Fabio
    (9224493)

    Paradoxalmente, as mídias sociais são mais complexas do que as empresas imaginam. A forma como elas são vistas e comunicadas hoje nos passa uma ideia de que resultados rápidos, eficientes e sem esforço são inerentes a ela, mas a verdade é outra....

  • e-book

    Facebook Social Ads Exposed

    Raymond Dublin
    (9547823)

    You'll instantly learn in this book:Who Facebook advertising works for... and why that is most likely you!The secret reason people eventually click on some Facebook ads... even when they've decided not to 3 winning elements of an effective Facebook...

  • e-book

    Relatório Social de Angola 2015

    Universidade Católica de Angola
    (9862180)

    O Relatório Social de Angola 2015 procura mais uma vez dar a conhecer a realidade do desenvolvimento social do país. Dado que, pela primeira vez, Angola pôde contar com o Recenseamento Geral da População e Habitação efectuado em 2014, este relatório...

  • e-book

    The Social Executive

    Dionne Kasian-Lew
    (9311538)

    Social media is not about social media. It's about leadership and connections. Billions of conversations are taking place in social networks every day. But for busy executives and business owners, time constraints make it hard to dedicate time to...

  • e-book

    Corporate Social Strategy

    Husted, Bryan W.; Allen,David Bruce
    (3443716)

    Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations...

  • e-book

    Corporate Social Opportunity!

    Grayson,David
    (10064118)

    Don'apos;t be misled by the word social in the title.This is a book about how to improve corporate performance and gain competitive advantage.In Corporate Social Opportunity! Grayson and Hodges challenge perceived wisdom that adherence by business to...

  • e-book

    Corporate Social Responsibility

    Lee,Nancy; Kotler,Philip
    (9289823)

    Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee...

  • e-book

    Corporate Social Responsibility

    Schwartz,Mark S.
    (9434063)

    The essays in this volume examine the emergence of the concept of corporate social responsibility, and the uses that have been made of the language of corporate responsibility to explore the business/society relationship. The first section traces...

  • e-book

    The Social Profit Handbook

    Grant,David
    (9611271)

    How to Articulate and Assess What Success Looks LikeThe Social Profit Handbook offers those who lead, govern, and support mission-driven organizations and businesses new ways to assess their impact in order to improve future work rather than merely...

  • e-book

    Relatório Social de Angola 2014

    Universidade Católica de Angola
    (9862182)

    O Relatório Social de Angola 2014 procura mais uma vez dar a conhecer a realidade do desenvolvimento social do país. Na sua actual edição está organizado em oito capítulos e introduz pela 1.ª vez um capítulo sobre assistência social e o capítulo...

  • e-book

    Teaching Social Issues with Film

    Pisapia,John
    (2992387)

    Helps leaders focus on, and achieve, their main purpose - the development and maintenance of a high performing organization. This book helps you discover the value of the leader's Wheel to develop a high performing organization.

  • e-book

    The Social Media Management Handbook

    Smith,nick; Wollan,Robert; Zhou,Catherine
    (9311487)

    How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating...

  • e-book

    Corporate Social Responsibility and...

    Risa Bhinekawati
    (9483159)

    Many different companies can significantly contribute to the integrated goals and targets of the United Nations'apos; sustainable development goals, such as poverty reduction by 2030. Poverty is not only about people living on less than $1.25 per day...

  • e-book

    Healthcare Social Media - Where Do I Begin?

    Rachel Granatino
    (9833649)

    In today's consumer driven economy, customers and patients alike want convenient answers, quick communication and the ability to locate information about your services on their own time. The answer to providing these is often to become involved in...

  • e-book

    Corporate Social Responsibility,...

    Osuji Onyeka; Kenneth Amaeshi; Paul Nnodim
    (9795863)

    Despite its recent popularity in literature, theory, and practice, Corporate Social Responsibility (CSR) remains a vague concept that struggles to define itself beyond the confines of corporate philanthropy or sustainability. In some circles, it is a...

  • e-book

    The Social Media MBA in Practice

    Christer Holloman
    (9311510)

    The inside information that marketers and social media practitioners have been dying to get their hands on... It seems like every day another self-appointed social media 'guru' appears on the scene, offering to sell you his or her 'surefire' cure...

  • e-book

    Beyond Social Capital - A critical approach

    Van Staveren,Irene
    (5438773)

    China is poised to gain global importance as a growth engine for the world economy on a par with Europe and the USA. Japanese multinational enterprises are increasingly active in relocating to China their R&D and capital- and knowledge-intensive...

  • e-book

    Corporate Social Responsibility and...

    Risa Bhinekawati
    (9483934)

    Many different companies can significantly contribute to the integrated goals and targets of the United Nations'apos; sustainable development goals, such as poverty reduction by 2030. Poverty is not only about people living on less than $1.25 per day...

  • e-book

    Corporate Social Responsibility - A Research...

    Murray,Alan; Dillard,Jesse
    (4933311)

    Concepts of corporate social responsibility (CSR) are widely used by businesses, professional bodies and academics, but are also widely contested. CSR is usually described as comprising three elements: environmental, economic and social, though there...

  • e-book

    The Social Media MBA in Practice

    Christer Holloman
    (9311550)

    The inside information that marketers and social media practitioners have been dying to get their hands on... It seems like every day another self-appointed social media 'guru' appears on the scene, offering to sell you his or her 'surefire' cure...

  • e-book

    Reprodução social e práticas socioprodutivas...

    Rocha,Carla Giovana Souza
    (9344039)

    Esta obra traz contribuições para análise e reorientação nas políticas públicas que visam à diminuição do desmatamento na Amazônia brasileira a partir da compreensão das práticas socioprodutivas dos agricultores familiares e da análise dos fatores...

  • e-book

    Powerful Social Media, Branding, PR Practices...

    Ft Press Delivers
    (3060288)

    Next-generation social media, marketing, and PR from the pioneers: insider techniques that build brands, buzz, innovation, sales, and profits!   How to leverage the latest tools and techniques to create and launch great new...

  • e-book

    Corporate Social Responsibility and the...

    Brejning, Jeanette
    (9480076)

    Over the past four decades many European welfare states have seen an increasing involvement of the commercial sector in their mixed economies of welfare. One aspect of this development that has yet to be fully understood in social policy analysis is...

  • e-book

    Corporate Social Responsibility and the...

    Brejning, Jeanette
    (9480130)

    Over the past four decades many European welfare states have seen an increasing involvement of the commercial sector in their mixed economies of welfare. One aspect of this development that has yet to be fully understood in social policy analysis is...

  • e-book

    The Social Domain in CSR and Sustainability

    Thiel,Monica
    (9512629)

    How can greater understanding of social responsibility within a local context empower companies, local communities and governments? What is the relationship among business, local communities and governments with regard to social responsibility in...

  • e-book

    Applying Social Cognition to Consumer-Focused...

    Kardes,Frank R.; Herr,Paul M.
    (4906349)

    Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition...

  • e-book

    Powerful Social Media, Branding, PR Practices...

    Ft Press Delivers
    (3059612)

    Next-generation social media, marketing, and PR from the pioneers: insider techniques that build brands, buzz, innovation, sales, and profits!   How to leverage the latest tools and techniques to create and launch great new...

  • e-book

    Corporate Social Responsibility,...

    Pompper,Donnalyn
    (9563076)

    While public relations offers numerous assets for organization-stakeholder relationship building and for ethical corporate social responsibility and sustainability communication, it also faces challenges linked to negative perceptions of the...

  • e-book

    The Social Media Bible - Tactics, Tools, and...

    Safko,Lon
    (9311491)

    The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using...

  • e-book

    The Social Entrepreneur'apos;s Playbook,...

    Macmillan,Ian C.; Thompson,James D.
    (9461622)

    Available for the First Time: The Complete Social Entrepreneur’s Playbook Covers all three phases of the start-up to scale-up process, developed with reader feedback from “one of the more unusual ebook...experiments of the year” (ThinReads)Wharton...

  • e-book

    51 Social Media Marketing Methods to Build...

    BookLover
    (9433241)

    Increase your online earnings today! It's Time to Discover How Social Media Can Earn You Instant Profits!Social media has in the recent past become one of the most significant platforms for promoting businesses. This is because of the high traffic on...

  • e-book

    The Social Employee: How Great Companies Make...

    Burgess,Mark; Burgess,Cheryl
    (5219558)

    Build a successful SOCIAL BUSINESS by empowering the SOCIAL EMPLOYEEIncludes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom'Great brands have always started on the inside, but why are companies taking so long...

  • e-book

    The Social Life of Information - Updated,...

    Duguid,Paul; Brown,John Seely
    (9737497)

    'quot;Should be read by anyone interested in understanding the future,'quot; The Times Literary Supplement raved about the original edition of The Social Life of Information. We'apos;re now living in that future, and one of the seminal books of the...

  • e-book

    Understanding Social Entrepreneurship: The...

    Lyons,Thomas; Kickul, Jill
    (3891846)

    Social entrepreneurship involves the application of business practices to the pursuit of social and/or environmental mission. It brings the mindset, principles, strategies, tools and techniques of entrepreneurship to the social sector, yielding...

  • e-book

    Driving Social Change - How to Solve the...

    Paul C. Light
    (9291320)

    Strategies for long-term social impact This important new book illustrates how to create the social breakthroughs needed to solve urgent global threats such as poverty, disease, and hunger. It then turns to three alternative, but complementary, paths...

  • e-book

    Driving Social Change - How to Solve the...

    Paul C. Light
    (9291304)

    Strategies for long-term social impact This important new book illustrates how to create the social breakthroughs needed to solve urgent global threats such as poverty, disease, and hunger. It then turns to three alternative, but complementary, paths...

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