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Resultados para: negocios sociais

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641 produtos
  • Facebook Marketing - Tudo Que Você Precisa...

    Camargo,Camila Porto De
    (7587390)

    Como a maior rede social do mundo pode se tornar uma peça-chave para o seu negócio? Como aumentar suas vendas, atrair e fidelizar clientes e conquistar fãs? Estas e outras respostas você encontrará neste livro, além de tudo que precisa saber para...

  • Ética e Responsabilidade Social nos Negócios...

    Ashley,Patricia Almeida
    (167870)

    Esta nova edição corrobora a posição de vanguarda que a obra conquistou logo em sua primeira impressão. Com novos textos, conceitos e casos, está ainda mais moderna e didática, de modo a trazer para o leitor o estado da arte na área.O norte do livro...

  • O Negócio do Social - Col. Passo a Passo 40

    Garcia,Joana
    (154203)

    Esse volume trata de assuntos em alta no mundo dos negócios: a combinação entre interesses privados e virtudes públicas, conscientização e politização do empresariado, a distinção entre “filantropia social” e “responsabilidade social” das empresas,...

  • e-book

    Whistleblowing and Organizational Social...

    Vandekerckhove, Wim
    (10266922)

    Establishing a policy and building a culture that helps to protect organizations from financial wrong-doing, criminal or civil liability and permanent damage to corporate reputation has become a central theme of contemporary corporate policies...

  • e-book

    Whistleblowing and Organizational Social...

    Vandekerckhove, Wim
    (10266923)

    Establishing a policy and building a culture that helps to protect organizations from financial wrong-doing, criminal or civil liability and permanent damage to corporate reputation has become a central theme of contemporary corporate policies...

  • e-book

    Sustainable Luxury - Managing Social and...

    (10271280)

    Most consumers of luxury products and services use them as status symbols - symbols of success. However, the definition of success - and the way it is perceived by others - is changing. Increasingly, consumers want the brands they use to address...

  • e-book

    How Change Happens - Why Some Social...

    Crutchfield, Leslie R.
    (10262727)

    Discover how those who change the world do so with this thoughtful and timely book Why do some changes occur, and others don't? What are the factors that drive successful social and environmental movements, while others falter? How Change Happens...

  • Fale Bem Inglês - Como Melhorar Sua Fluência...

    Davies, Ben Parry
    (3090473)

    O objetivo deste livro é mostrar como o leitor pode aumentar sua confiança na habilidade oral, mesmo tendo poucas oportunidades para praticar em situações reais. Fale bem inglês é a fonte confiável das informações que faltavam para a prática oral do...

  • e-book

    Fenômenos sociais nos negócios - groundswell...

    Bernoff,Josh; Li,Charlene
    (9361831)

    Em edição totalmente revista e atualizada, Fenômenos sociais nos negócios – Groundswell 2ª edição é leitura obrigatória para quem deseja aproveitar as oportunidades em um novo ambiente emergente, no qual os consumidores têm a chance de opinar sobre o...

  • e-book

    Social Mobility and the Legal Profession

    Elaine Freer
    (10270635)

    This book will be crucial reading for students across a variety of disciplines. A broadly socio-legal text, using a mixed-methods design combining grounded theory with an in-depth case study, this research explores a rarely-seen facet of the legal...

  • Negócio Jurídico - Vícios Sociais - Col....

    Monteiro Filho,Ralpho Waldo de Barros
    (2605164)

    O objeto da presente obra é a análise detalhada dos vícios sociais (fraude contra credores, simulação e reserva mental), tal como regrados no Código Civil de 2002, sem descuidar, no entanto, de referir os defeitos do consentimento (erro, dolo, coação...

  • Marketing Ambiental - Ética ,...

    Dias,Reinaldo
    (8135148)

    Atualmente, os problemas ambientais globais (o efeito estufa, o aumento do buraco na camada de ozônio, a perda da biodiversidade, a ameaça de escassez de energia e da água) contribuem para que diferentes atores sociais percebam a extensão da crise...

  • e-book

    Facebook Social Ads Exposed

    Raymond Dublin
    (9547823)

    You'll instantly learn in this book:Who Facebook advertising works for... and why that is most likely you!The secret reason people eventually click on some Facebook ads... even when they've decided not to 3 winning elements of an effective Facebook...

  • e-book

    Corporate Social Responsibility

    Kotler, Philip; Lee, Nancy; Kotler,Philip; Lee, Nancy R.
    (9289823)

    Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee...

  • e-book

    The Social Executive

    Dionne Kasian-Lew
    (9311538)

    Social media is not about social media. It's about leadership and connections. Billions of conversations are taking place in social networks every day. But for busy executives and business owners, time constraints make it hard to dedicate time to...

  • e-book

    Corporate Social Opportunity!

    Grayson,David
    (10064118)

    Don'apos;t be misled by the word social in the title.This is a book about how to improve corporate performance and gain competitive advantage.In Corporate Social Opportunity! Grayson and Hodges challenge perceived wisdom that adherence by business to...

  • e-book

    Corporate Social Strategy

    Husted, Bryan W.; Allen,David Bruce
    (3443716)

    Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations...

  • e-book

    Corporate Social Responsibility

    Schwartz, Mark S.
    (9434063)

    The essays in this volume examine the emergence of the concept of corporate social responsibility, and the uses that have been made of the language of corporate responsibility to explore the business/society relationship. The first section traces...

  • e-book

    The Social Profit Handbook

    Grant,David
    (9611271)

    How to Articulate and Assess What Success Looks LikeThe Social Profit Handbook offers those who lead, govern, and support mission-driven organizations and businesses new ways to assess their impact in order to improve future work rather than merely...

  • e-book

    The Social Media Bible - Tactics, Tools, and...

    Safko,Lon
    (9311491)

    The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using...

  • e-book

    Socialnomics - How Social Media Transforms...

    Qualman,Erik
    (9307057)

    The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily...

  • e-book

    The Social Media Management Handbook

    Smith,nick; Wollan,Robert; Zhou,Catherine
    (9311487)

    How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating...

  • e-book

    Teaching Social Issues with Film

    Pisapia,John
    (2992387)

    Helps leaders focus on, and achieve, their main purpose - the development and maintenance of a high performing organization. This book helps you discover the value of the leader's Wheel to develop a high performing organization.

  • e-book

    Encyclopedia of American Social Movements

    Ness,Immanuel
    (10248706)

    This four-volume set examines every social movement in American history - from the great struggles for abolition, civil rights, and women's equality to the more specific quests for prohibition, consumer safety, unemployment insurance, and global...

  • e-book

    Beyond Social Capital - A critical approach

    (5438773)

    China is poised to gain global importance as a growth engine for the world economy on a par with Europe and the USA. Japanese multinational enterprises are increasingly active in relocating to China their R&D and capital- and knowledge-intensive...

  • e-book

    The Social Entrepreneur'apos;s Handbook

    Scofield, Rupert
    (8089755)

    Make the business of society your businessNo one knows the business of social entrepreneurship better than Rupert Scofield. Cofounder and president of FINCA International-a nonprofit microfinancing institution with 7,000 employees serving 750,000...

  • e-book

    Corporate Social Responsibility,...

    Osuji Onyeka; Kenneth Amaeshi; Paul Nnodim
    (9795863)

    Despite its recent popularity in literature, theory, and practice, Corporate Social Responsibility (CSR) remains a vague concept that struggles to define itself beyond the confines of corporate philanthropy or sustainability. In some circles, it is a...

  • e-book

    Corporate Social Responsibility - A Research...

    (4933311)

    Concepts of corporate social responsibility (CSR) are widely used by businesses, professional bodies and academics, but are also widely contested. CSR is usually described as comprising three elements: environmental, economic and social, though there...

  • e-book

    Healthcare Social Media - Where Do I Begin?

    Rachel Granatino
    (9833649)

    In today's consumer driven economy, customers and patients alike want convenient answers, quick communication and the ability to locate information about your services on their own time. The answer to providing these is often to become involved in...

  • e-book

    The Social Media MBA in Practice

    Christer Holloman
    (9311550)

    The inside information that marketers and social media practitioners have been dying to get their hands on... It seems like every day another self-appointed social media 'guru' appears on the scene, offering to sell you his or her 'surefire' cure...

  • e-book

    Corporate Social Responsibility and...

    (9483159)

    Many different companies can significantly contribute to the integrated goals and targets of the United Nations'apos; sustainable development goals, such as poverty reduction by 2030. Poverty is not only about people living on less than $1.25 per day...

  • e-book

    The Social Media MBA in Practice

    Christer Holloman
    (9311510)

    The inside information that marketers and social media practitioners have been dying to get their hands on... It seems like every day another self-appointed social media 'guru' appears on the scene, offering to sell you his or her 'surefire' cure...

  • e-book

    The Social Dynamics of Open Data

    (10145260)

    The Social Dynamics of Open Data is a collection of peer reviewed papers presented at the 2nd Open Data Research Symposium (ODRS) held in Madrid, Spain, on 5 October 2016. Research is critical to developing a more rigorous and fine-combed analysis...

  • e-book

    Powerful Social Media, Branding, PR Practices...

    Ft Press Delivers
    (3060288)

    Next-generation social media, marketing, and PR from the pioneers: insider techniques that build brands, buzz, innovation, sales, and profits!   How to leverage the latest tools and techniques to create and launch great new...

  • e-book

    Corporate Social Responsibility and the...

    (9480130)

    Over the past four decades many European welfare states have seen an increasing involvement of the commercial sector in their mixed economies of welfare. One aspect of this development that has yet to be fully understood in social policy analysis is...

  • e-book

    Urban Social Movements in the Third World

    (6903660)

    This reissue, initially published in 1989, considers the upsurge of locally-based movements attempting to improve living conditions in Third-World cities throughout the 1980s. The book presents qualitative, comparative research on the dynamics and...

  • e-book

    Applying Social Cognition to Consumer-Focused...

    (4906349)

    Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition...

  • e-book

    Corporate Social Responsibility,...

    Pompper,Donnalyn
    (9563076)

    While public relations offers numerous assets for organization-stakeholder relationship building and for ethical corporate social responsibility and sustainability communication, it also faces challenges linked to negative perceptions of the...

  • e-book

    Powerful Social Media, Branding, PR Practices...

    Ft Press Delivers
    (3059612)

    Next-generation social media, marketing, and PR from the pioneers: insider techniques that build brands, buzz, innovation, sales, and profits!   How to leverage the latest tools and techniques to create and launch great new...

  • e-book

    Corporate Social Responsibility and Natural...

    Kylie McKenna
    (10149772)

    This book examines the possibilities and limitations of corporate social responsibility in minimising the violent conflict often associated with natural resource exploitation.? Through detailed and penetrating empirical analysis, the author skilfully...

  • e-book

    Corporate Social Responsibility in the Mining...

    Yakovleva, Natalia
    (10175217)

    Based on the concept of corporate social responsibility, this book analyses modern approaches adopted by mining companies that could minimise negative impacts of mining and enhance positive benefits to corporate stakeholders. Using a case study of...

  • e-book

    Corporate Social Responsibility and the...

    Brejning, Jeanette
    (9480076)

    Over the past four decades many European welfare states have seen an increasing involvement of the commercial sector in their mixed economies of welfare. One aspect of this development that has yet to be fully understood in social policy analysis is...

  • e-book

    Satellite Marketing - Using Social Media to...

    Kevin Popovic
    (10249339)

    Satellite marketing uses multiple social media sites as a series of marketing sub-stations or 'quot;satellites.'quot; Each satellite is a stand-alone marketing effort, which means that if and when your prospects are engaged, they are being introduced...

  • e-book

    The Social Cognitive Neuroscience of Leading...

    Robert A. Snyder
    (9477873)

    In a very understandable, practical, and accessible manner, this book applies recent groundbreaking findings from behavioral neuroscience to the most complex and vexing challenges in organizations today. In particular, it addresses managing...

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