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Resultados para: paul w farris

7 produtos
  • Métricas de Marketing - o Guia Definitivo de...

    Farris,Paul W.; Bendle,Neil T.; Pfeifer,Phillip E.
    (4230952)

    Quatro grandes pesquisadores e consultores introduzem sistematicamente valiosas métricas aplicáveis a todas as áreas do marketing, mostrando como utilizá-las para maximizar o retorno sobre investimento em marketing e identificar as melhores...

  • e-book

    Métricas de Marketing - o Guia Definitivo de...

    Bendle,Neil T.; Farris, Paul W.; Pfeifer, Phillip E.
    (4847429)

    Quatro grandes pesquisadores e consultores introduzem sistematicamente valiosas métricas aplicáveis a todas as áreas do marketing, mostrando como utilizá-las para maximizar o retorno sobre investimento em marketing e identificar as melhores...

  • e-book

    Marketing Metrics - The Definitive Guide to...

    Farris, Paul W.; Neil Bendle
    (2893260)

    Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing...

  • e-book

    Marketing Metrics - The Definitive Guide to...

    Farris, Paul W.; Phillip Pfeifer; Neil Bendle
    (9563869)

    Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing...

  • e-book

    Marketing Strategy from the Masters...

    Lee,Nancy; Kotler, Philip; Farris,Paul, W.; Kotler, Philip,
    (3128827)

    Breakthrough marketing: revitalize brands, optimize investments, link marketing to performance, even apply winning marketing strategies in the public sector   Three full books of proven marketing strategy principles and actionable solutions!...

  • The Profit Impact Of Marketing Strategy...

    Buzzell,Robert D.; Farris,Paul W.; Moore,Michael J.
    (1089212)

    The Profit Impact Of Marketing Strategy Project

    sob encomenda
  • Marketing Metrics

    Farris,Paul W.; Reibstein,David J.; Farris,Paul W.; Bendle,Neil T.; Pfeifer,Phillip E.
    (1144891)

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