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Resultados para: paul w farris

9 produtos
  • Métricas de Marketing - o Guia Definitivo de...

    Farris,Paul W.; Bendle,Neil T.; Pfeifer,Phillip E.
    (4230952)

    Quatro grandes pesquisadores e consultores introduzem sistematicamente valiosas métricas aplicáveis a todas as áreas do marketing, mostrando como utilizá-las para maximizar o retorno sobre investimento em marketing e identificar as melhores...

  • e-book

    Métricas de Marketing - o Guia Definitivo de...

    Bendle,Neil T.; Farris, Paul W.; Pfeifer, Phillip E.
    (4847429)

    Quatro grandes pesquisadores e consultores introduzem sistematicamente valiosas métricas aplicáveis a todas as áreas do marketing, mostrando como utilizá-las para maximizar o retorno sobre investimento em marketing e identificar as melhores...

  • e-book

    Your Guide To Entertainment Marketing and...

    Farris,Paul W.; Lieberman,Al; Patricia Esgate
    (9760451)

    Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business...

  • e-book

    Marketing Strategy from the Masters...

    Lee,Nancy; Kotler, Philip; Farris,Paul, W.; Kotler, Philip,
    (3128827)

    Breakthrough marketing: revitalize brands, optimize investments, link marketing to performance, even apply winning marketing strategies in the public sector   Three full books of proven marketing strategy principles and actionable solutions!...

  • e-book

    Your Guide To Entertainment Marketing and...

    Farris,Paul W.; Lieberman,Al; Patricia Esgate
    (9518183)

    Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business...

  • e-book

    Marketing Metrics - The Definitive Guide to...

    Farris, Paul W.; Phillip Pfeifer; Neil Bendle
    (9563869)

    Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing...

  • e-book

    Marketing Metrics - The Definitive Guide to...

    Farris,Paul W.; Phillip Pfeifer; Neil Bendle
    (2893260)

    Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing...

  • The Profit Impact Of Marketing Strategy...

    Buzzell,Robert D.; Farris,Paul W.; Moore,Michael J.
    (1089212)

    The Profit Impact Of Marketing Strategy Project

    sob encomenda
  • Marketing Metrics

    Farris,Paul W.; Reibstein,David J.; Farris,Paul W.; Bendle,Neil T.; Pfeifer,Phillip E.
    (1144891)

    Produto indisponível

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