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Resultados para: public relations

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255 produtos
  • e-book

    Public Relations, Strategies and Tactics -...

    CTI Reviews
    (8633226)

    Facts101 is your complete guide to Public Relations, Strategies and Tactics. In this book, you will learn topics such as Ethics and Professionalism, Public Relations Departments and Firms, Research, and Program Planning plus much more. With key...

  • Understanding Public Relations - Theory,...

    Edwards,Lee
    (10221696)

    This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public...

    sob encomenda
  • e-book

    The PR Masterclass - How to develop a public...

    Singleton,Alex
    (9445989)

    The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and...

  • e-book

    e-Study Guide for - Marketing Public...

    Cram101 Textbook Reviews; Reviews, Cram101; Reviews, Cram101
    (3707228)

    Never Highlight a Book Again! Just the FACTS101 study guides give the student the textbook outlines, highlights, practice quizzes and optional access to the full practice tests for their textbook.

  • Labor, Capital And The Public - A Discussion...

    Unknown,Author
    (9936026)

    Excerpt from Labor, Capital and the Public: A Discussion of the Relations Between Employes, Employers and the Public The group of editorials and special articles brought together in this volume express a considerable variety of opinions, but with...

    sob encomenda
  • e-book

    Social Media Campaigns - Strategies for...

    (9530143)

    Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best...

  • e-book

    Public Relations Theory II

    CTI Reviews
    (9559870)

    Facts101 is your complete guide to Public Relations Theory II. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need...

  • e-book

    Public Relations in Schools

    CTI Reviews
    (9789210)

    Facts101 is your complete guide to Public Relations in Schools. In this book, you will learn topics such as Part III Chapter 9-13, plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you...

  • e-book

    Public Relations Practices

    CTI Reviews
    (3818404)

    Facts101 is your complete guide to Public Relations Practices. In this book, you will learn topics such as Employee Relations, Community Relations, Investor Relations, and Consumer Relations plus much more. With key features such as key terms, people...

  • e-book

    Public Relations Writing, The Essentials of...

    CTI Reviews
    (9519469)

    Facts101 is your complete guide to Public Relations Writing, The Essentials of Style and Format. In this book, you will learn topics such as Planning and Research, Choosing the Right Message and Medium, Media Relations and Placement, and News...

  • e-book

    Public Relations, The Profession and the...

    CTI Reviews
    (7391603)

    Facts101 is your complete guide to Public Relations, The Profession and the Practice. In this book, you will learn topics such as A Theoretical Basis for Public Relations, Law and Ethics, Research: Understanding Public Opinion, and Strategic Planning...

  • e-book

    Public Relations, Strategies and Tactics

    CTI Reviews
    (3707449)

    Facts101 is your complete guide to Public Relations, Strategies and Tactics. In this book, you will learn topics such as Ethics and Professionalism, Public Relations Departments and Firms, Research, and Program Planning/Communication plus much more....

  • e-book

    Public Relations Today, Managing Competition...

    CTI Reviews
    (8633225)

    Facts101 is your complete guide to Public Relations Today, Managing Competition and Conflict. In this book, you will learn topics such as Public Relations: A Historical Perspective, Today`s Practice: Departments and Firms, The Public Relations...

  • e-book

    Public Relations

    CTI Reviews
    (3819160)

    Facts101 is your complete guide to Public Relations. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare...

  • e-book

    Public Relations , The Profession and the...

    CTI Reviews
    (3821313)

    Facts101 is your complete guide to Public Relations , The Profession and the Practice. In this book, you will learn topics such as A Theoretical Basis for Public Relations, Law and Ethics, Research: Understanding Public Opinion, and Strategic...

  • e-book

    Public Relations, A Value Driven Approach -...

    CTI Reviews
    (9813141)

    Facts101 is your complete guide to Public Relations, A Value Driven Approach. In this book, you will learn topics such as A Brief History of Public Relations, The Publics in Public Relations, Communication Theory and Public Opinion, and Ethics and...

  • e-book

    Public Relations for Schools: A Resource...

    Stewart,G. Kent; Lundblad,Sally S.
    (2992446)

    This handbook is for practitioners who lead public and private elementary schools, middle schools or high schools. While most school leaders are basically adept at public relations, this book serves as a reminder of the importance of good public...

  • e-book

    Public Relations , A Values - Driven Approach

    CTI Reviews
    (9556528)

    Facts101 is your complete guide to Public Relations , A Values - Driven Approach. In this book, you will learn topics such as A Brief History of Public Relations, The Publics in Public Relations, Communication Theory and Public Relations, and Ethics...

  • e-book

    Public Relations

    CTI Reviews
    (3819159)

    Facts101 is your complete guide to Public Relations. In this book, you will learn topics such as Ethics and Professionalism, Public Relations Departments and Firms, Research/Program Planning, and Communication plus much more. With key features such...

  • e-book

    Public Relations

    CTI Reviews
    (3707594)

    Facts101 is your complete guide to Public Relations. In this book, you will learn topics such as A Theoretical Basis for Public Relations, Law and Ethics, Research: Understanding Public Opinion, and Strategic Planning for Public Relations...

  • e-book

    Public Relations in Schools

    Reviews, Cram101; CTI Reviews
    (3821053)

    Facts101 is your complete guide to Public Relations in Schools. In this book, you will learn topics such as Public Opinions and Political Contexts, Legal and Ethical Aspects of Public Relations, Social Dimensions of Public Relations, and Public...

  • e-book

    Online Public Relations

    David Phillips; Young,Philip
    (5069370)

    Online Public Relations provides a practical guide to public relations and the Internet. Endorsed and supported by the Chartered Institute of Public Relations, the text covers up-to-date research and gives practical advice on every aspect of...

  • e-book

    Public Relations - Public Relation Strategies...

    Caryn Warner
    (9475484)

    Sometimes, a great product is not enough to get the attention your company deserves from the public. Sometimes, you need to make waves the right waves in order to get noticed and employing a public relation firm can help you gain your place in the...

  • e-book

    Public Relations in Britain - A History of...

    Jacquie L'apos;Etang
    (9580402)

    In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early twentieth century to key...

  • e-book

    Public Relations

    Jefkins, Frank; Egan, John
    (6906190)

    Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.The...

  • e-book

    Public Relations and Nation Building -...

    Mckie,David; Toledano,Margalit
    (9669105)

    All public relations emerges from particular environments, but the specific conditions of Israel offer an exceptional study of the accelerators and inhibitors of professional development in the history of a nation. Documenting and analyzing the...

  • e-book

    Public Relations For Dummies

    Bly,Robert W.; Yaverbaum,Eric; Benun,Ilise
    (9304911)

    Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines...

  • e-book

    Public Relations and the History of Ideas

    Moore,Simon
    (9806049)

    This innovative book explores ten great works, by well-known thinkers and orators, whose impact has been intellectual, practical and global. Most of the works significantly precede public relations as a phrase or profession, but all are in no doubt...

  • e-book

    Public Relations History - From the 17th to...

    Cutlip, Scott M.
    (9555458)

    This important volume documents events and routines defined as public relations practice, and serves as a companion work to the author'apos;s The Unseen Power: Public Relations which tells the history of public relations as revealed in the work and...

  • e-book

    Public Relations Strategy

    Sandra M Oliver
    (6602006)

    Public Relations Strategy links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.

  • e-book

    Public Relations - The Basics

    Smith, Ron
    (9571573)

    Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant...

  • e-book

    Public Relations - The Most Talked About...

    Judy Corbin
    (9774006)

    The key to the success of any business lies in having a plan for effective public relations marketing in place. Whether a business is centered around real estate, product sales, service providing or education and training, the benefits of public...

  • e-book

    Public Relations Ethics and Professionalism -...

    Johanna Fawkes
    (9832519)

    Do professions really place duty to society above clients'apos; or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that...

  • e-book

    The PR Masterclass - How to develop a public...

    Singleton,Alex
    (9311119)

    The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and...

  • Essentials of Corporate Communications And...

    Harvard Business School Press; School, Harvard Business; Harvard Business School Press
    (1144443)

    Essentials of Corporate Communications And Public Relations

    sob encomenda
  • e-book

    Nation Branding, Public Relations and Soft...

    Surowiec, Pawel
    (9510884)

    Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland'apos;s national image in world opinion. It explores how and why...

  • e-book

    Share This Too - More Social Media Solutions...

    CIPR (Chartered Institute of Public Relations)
    (9710432)

    The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social...

  • e-book

    Public Relations and Communication Management...

    Sriramesh, Krishnamurthy
    (4933058)

    Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters,...

  • e-book

    Public Relations and the Public Interest

    Johnston, Jane
    (10243730)

    In this book, Johnston seeks to put the public interest onto the public relations 'apos;radar'apos;, arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and...

  • e-book

    Public Relations and the Corporate Persona -...

    Burton Saint John III
    (10151087)

    For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal values. Through the construction and conveyance of the 'quot;corporate persona'quot;, they...

  • e-book

    Public Relations, Cooperation, and Justice -...

    (10150725)

    Modern approaches to public relations cluster into three camps along a continuum: conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity; redressed egoism, e.g. subsidies to redress...

  • e-book

    Public Relations as Activism - Postmodern...

    Holtzhausen,Derina R.
    (8654242)

    This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism. Author Derina Holtzhausen focuses on two key...

  • e-book

    Public Relations and the Public Interest

    Johnston, Jane
    (9629799)

    In this book, Johnston seeks to put the public interest onto the public relations 'apos;radar'apos;, arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and...

  • e-book

    Public Relations in Asia Pacific -...

    Anne Peirson-Smith; Devereux,Mary M.
    (9304942)

    Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world’s fastest expanding economy. It is a carefully drawn road map, both strategically and tactically, for all manner of entities, for...

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