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Resultados para: public relations

37 produtos
  • e-book

    Public Relations in Asia Pacific -...

    Anne Peirson-Smith; Devereux, Mary M.
    (9304942)

    Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world’s fastest expanding economy. It is a carefully drawn road map, both strategically and tactically, for all manner of entities, for...

  • e-book

    Public Relations in Asia Pacific -...

    Anne Peirson-Smith; Devereux, Mary M.
    (9304919)

    Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world’s fastest expanding economy. It is a carefully drawn road map, both strategically and tactically, for all manner of entities, for...

  • audio livro

    Public Relations Podcast

    (ubook-142261)

    http://www.youtube.com/watch?v=NrXhhJ9Y2yI Public relations is a minefield. The wrong public relations strategy can spell disaster for your company or enterprise. Here we answer all of the frequently asked questions about public relations to help you...

    (Assinatura Mensal com Conteúdo Ilimitado)
  • e-book

    Public Relations For Dummies

    Bly, Robert W.; Yaverbaum, Eric; Benun, Ilise
    (9304911)

    Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines...

  • Effective Public Relations

    Ali,Moi
    (570967)

    Effective Public Relations

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  • The Public Relations Strategic Toolkit - An...

    Theaker,Alison
    (9939057)

    The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including...

    sob encomenda
  • Understanding Public Relations - Theory,...

    Edwards,Lee
    (10221696)

    This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public...

    sob encomenda
  • Understanding Public Relations - Theory,...

    Edwards,Lee
    (10221660)

    This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public...

    sob encomenda
  • Public Administration And Public Policy - 177...

    Kearney,Richard C; Mareschal,Patrice M
    (9263500)

    Since publication of the fourth edition of Labor Relations in the Public Sector, public sector unions have encountered strong headwinds in many parts of the U.S. Membership is falling in some jurisdictions, public opinion has shifted against the...

    sob encomenda
  • e-book

    The Public Relations Writer's Handbook - The...

    Aronson, Merry; AMES, CAROL; Spetner, Don
    (9311245)

    The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated...

  • e-book

    The PR Masterclass - How to develop a public...

    Singleton, Alex
    (9311119)

    The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and...

  • e-book

    The PR Masterclass - How to develop a public...

    Singleton, Alex
    (9445989)

    The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and...

  • audio livro

    TechnogistPR | Public Relations / Product...

    (ubook-204533)

    Podcast by TechnologistPR

    (Assinatura Mensal com Conteúdo Ilimitado)
  • audio livro

    Break Into Public Relations

    (ubook-123563)

    Break Into Public Relations is a podcast that interviews accomplished PR professionals and asks them how they broke into the industry. Hosted by Mark Schaub, a public relations practioner himself, learn tips and tricks on how to get your first job in...

    (Assinatura Mensal com Conteúdo Ilimitado)
  • The Guide to Financial Public Relations

    Chambers, Larry
    (531665)

    The Guide to Financial Public Relations

    sob encomenda
  • e-book

    Share This - The Social Media Handbook for PR...

    CIPR (Chartered Institute of Public Relations)
    (9526011)

    Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations...

  • e-book

    Share This - The Social Media Handbook for PR...

    CIPR (Chartered Institute of Public Relations)
    (9700600)

    Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations...

  • e-book

    Share This Too - More Social Media Solutions...

    CIPR (Chartered Institute of Public Relations)
    (9710029)

    The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social...

  • e-book

    It's Not Just PR - Public Relations in...

    Coombs, W. Timothy; Holladay, Sherry J.
    (9298137)

    In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values,...

  • e-book

    It's Not Just PR - Public Relations in...

    Coombs, W. Timothy; Holladay, Sherry J.
    (9298136)

    In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values,...

  • audio livro

    Accreditation in Public Relations Podcasts

    (ubook-207577)

    This podcast focuses on the value of the Accreditation in Public Relations (APR)credential offered through the Universal Accreditation Board to members of the Public Relations Society of America and other UAB participating organizations. The podcasts...

    (Assinatura Mensal com Conteúdo Ilimitado)
  • e-book

    Promotional Cultures - The Rise and Spread of...

    Davis, Aeron
    (9304966)

    In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding,...

  • e-book

    Promotional Cultures - The Rise and Spread of...

    Davis, Aeron
    (9304794)

    In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding,...

  • audio livro

    Beyond Social Media: The Marketing,...

    (ubook-207450)

    This is the audio version of the Beyond Social Media Show, a a weekly video podcast broadcast live on Google Hangouts every Saturday at 1130 AM CST/12:30 PM EST. Co-Hosts B.L. Ochman and David Erickson address all aspects of advertising, marketing,...

    (Assinatura Mensal com Conteúdo Ilimitado)
  • Mrs Pargeter's Public Relations

    Brett,Simon
    (10041045)

    Mrs Pargeter discovers the skills by which Public Relations can make evil look good in the latest wickedly entertaining mystery. It is her characteristic generosity rather than her love of animals that finds Mrs Pargeter supporting her friend,...

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  • Strategic Writing - Multimedia Writing For...

    Marsh,Charles
    (9939954)

    In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for...

    sob encomenda
  • Strategic Writing - Multimedia Writing For...

    Marsh,Charles
    (9933879)

    In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for...

    sob encomenda
  • e-book

    Power Performance - Multimedia Storytelling...

    Silvia, Tony; Anzur, Terry
    (9303970)

    This book is a unique and definitive guide to the skills necessary for on-camera journalism and offers an invaluable behind-the-scenes look at the profession. Tailors the traditional skills of writing, reporting, and producing to the needs of...

  • Positioning Theory And Strategic...

    James,Melanie
    (10222068)

    In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology - but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail?  Whilst...

    sob encomenda
  • Public Relations Theory II

    Botan, Carl H.; Hazleton,Vincent
    (1147348)

    Public Relations Theory II

    Produto indisponível

  • Public Relations Writing With Infotrac

    Haynes,Jim; Newsom,Doug
    (257091)

    Public Relations Writing With Infotrac

    Produto indisponível

  • Sport Public Relations And Communication

    "hopwood,Maria; Skinner, James; Kitchin, Pau
    (3053784)

    Sport Public Relations And Communication

    Produto indisponível

  • Multicultural Public Relations

    Banks,Stephen P.
    (644654)

    Multicultural Public Relations

    Produto indisponível

  • Powerful Public Relations

    Karp,Rashelle S.; Library Administration and Management As
    (587144)

    Powerful Public Relations

    Produto indisponível

  • Studyguide For Public Relations Today

    Reviews, Cram101; Reviews, Cram101; Cram101 Textbook Reviews
    (7047147)

    Never HIGHLIGHT a Book Again!  Virtually all testable terms, concepts, persons, places, and events are included. Cram101 Textbook Outlines gives all of the outlines, highlights, notes for your textbook with optional online practice tests. Only...

    Produto indisponível

  • Labor, Capital And The Public - A Discussion...

    Unknown Author
    (9936026)

    Excerpt from Labor, Capital and the Public: A Discussion of the Relations Between Employes, Employers and the Public The group of editorials and special articles brought together in this volume express a considerable variety of opinions, but with...

    Produto indisponível

  • Brief Developing Title To Public Lands - From...

    Edwards,George
    (10102429)

    Excerpt from Brief Developing Title to Public Lands: From Fundamental Sources, Filed With Chairman Federal Relations Committee Legislature of State of California, January, 1913 Massachusetts, New York, Virginia, North Carolina, South Carolina, and...

    Produto indisponível

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