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Resultados para: roberto verganti

4 produtos
  • e-book

    Design Driven Innovation

    Verganti,Roberto
    (3705511)

    Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto...

  • Design-driven Innovation: Changing the Rules...

    Verganti,Roberto
    (3095263)

    Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto...

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  • Overcrowded - Designing Meaningful Products...

    Verganti,Roberto
    (9922570)

    A more powerful innovation, which seeks to discover not how things work but why we need things.The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders -- users or...

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  • Design-Driven Innovation - Mudando As Regras...

    Verganti,Roberto
    (4067334)

    O foco das inovações radicais tem estado nas inovações empurradas por novas tecnologias (technology push), em alternativa às inovações incrementais puxadas pelo mercado (market pull). Neste livro, o autor procura oferecer uma terceira estratégia - a...

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