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Resultados para: shopper marketing

11 produtos
  • e-book

    Shopper Marketing

    Lugatto,Marcia
    (8728320)

    A autora compartilha a trajetória de mais de 20 anos em comunicação de marketing, como marketing direto, promoção, interatividade, shopper e agora BUYER marketing em que ajuda ao leitor a adoção de abordagem de marketing menos tradicionais e menos...

  • e-book

    Shopper Marketing

    Flint,Daniel J.; Swift,Nancy; Hoyt,Chris
    (9760170)

    The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving consumers to purchase. It gives companies a far deeper understanding how consumers behave...

  • e-book

    Shopper Marketing 101 - Making Brand Shopper...

    Nitish Rai Gupta
    (9827369)

    What is the difference between a consumer and a shopper? Does your brand appeal to both of them? How does shopper behaviour differ from consumer behaviour? How important are 'apos;channels'apos; and 'apos;retailers'apos; in your brand'apos;s...

  • e-book

    Shopper Marketing

    Flint,Daniel J.; Swift,Nancy; Hoyt,Chris
    (9753892)

    The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving consumers to purchase. It gives companies a far deeper understanding how consumers behave...

  • The Shopper Economy - The New Way To Achieve...

    Crawford, Liz
    (9961981)

    GET READY FOR THE AGE OF SHOPPER MARKETING Consumers today are armed with a wealth of content--price comparisons, reviews, and even online inventory data--and this is good news for marketers, because these tools empower consumers, making them into...

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  • e-book

    Shopper Intimacy - A Practical Guide to...

    DeHerder, Rick; Blatt,Dick; Blatt,Dick
    (3116124)

    Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in marketing, both to build brands and to drive sales. But how? In...

  • e-book

    Shopper Intimacy - A Practical Guide to...

    DeHerder, Rick; Blatt,Dick; Blatt,Dick
    (3116105)

    Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in marketing, both to build brands and to drive sales. But how? In...

  • e-book

    Retail Marketing Strategy - Delivering...

    Constant Berkhout
    (9531930)

    The essential handbook to the core topics of shopper marketing enlightened by current research and driven by practical experience.

  • e-book

    Shopper, Buyer, and Consumer Behavior, Theory...

    CTI Reviews
    (9699143)

    Facts101 is your complete guide to Shopper, Buyer, and Consumer Behavior, Theory, Marketing Applications, and Public Policy. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people...

  • e-book

    Markendising - Today'apos;s must-know...

    Ahmad,Alex; Howerton,Eric
    (9678207)

    Shoppers today are developing their own shopping and purchasing habits, preferences, and expectations both online and in-store like never before in history.They want their shopping needs to be met in a way that minimizes uncertainty and inflexibility...

  • Shopper Marketing - a Nova Estratégia...

    Cônsoli,Matheus Alberto; Angotti Guissoni,Leandro; D'andrea,Rafael
    (3540935)

    Apresentamos aos profissionais de Marketing, em caráter inédito nessa versão e-book, um exemplo e resumo de temas e assuntos relacionados com a Shopper Marketing, onde abordamos a questão dos investimentos no PDV para criar valor aos consumidores no...

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