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Resultados para: soft power livro

13 produtos
  • Soft Power

    Nye,Joseph S.
    (881948)

    Soft Power

  • Poder Suave - Soft Power

    Ballerini, Franthiesco
    (9430079)

    Utilizado pela primeira vez pelo cientista político Joseph Nye na década de 1980, o termo “poder suave” (soft power) designa a capacidade de um Estado ou uma instituição influenciar a opinião pública para que seus objetivos sejam cumpridos....

  • e-book

    Soft Power: China's Emerging Strategy in...

    Chen, Gang; Li,Mingjiang; Chen,Jianfeng
    (3449079)

    Soft Power examines China's soft power strategies in international politics. Itattempts to analyze the domestic and international views of China's soft power, the main strengths and weaknesses in China's soft power, and the application of soft power...

  • e-book

    Military Soft Power - Public Diplomacy...

    Atkinson, Carol
    (9664737)

    The military has long been associated with hard power, yet it is engaged in public diplomacy as it represents the U.S. abroad and facilitates the diffusion of ideas. Military Soft Power examines one such aspect of U.S. public diplomacy: how the...

  • e-book

    US Cultural Diplomacy and Archaeology - Soft...

    Luke, Christina; Morag Kersel
    (4932570)

    Archaeology'apos;s links to international relations are well known: launching and sustaining international expeditions requires the honed diplomatic skills of ambassadors. U.S. foreign policy depends on archaeologists to foster mutual understanding,...

  • e-book

    Russia in the Arctic - Hard or Soft Power?

    Alexander Sergunin
    (9670470)

    In this timely book, the authors provide a detailed analysis of Russia'apos;s national interests in the Arctic region. They assess Russia'apos;s domestic discourse on the High North'apos;s role in the system of national priorities as well as of...

  • e-book

    The Power of Soft - How to get what you want...

    Hilary Gallo
    (9553376)

    Having spent decades negotiating deals worth hundreds of millions of pounds, Hilary Gallo realised that bullying behaviour rarely got him or his clients the outcomes they were looking for. Over the years he began to develop a new way of approaching...

  • e-book

    Soviet Soft Power in Poland - Culture and the...

    Patryk Babiracki
    (9497229)

    Concentrating on the formative years of the Cold War from 1943 to 1957, Patryk Babiracki reveals little-known Soviet efforts to build a postwar East European empire through culture. Babiracki argues that the Soviets involved in foreign cultural...

  • e-book

    Religious Transnational Actors and Soft Power

    Jeffrey Professor Haynes
    (6604155)

    Haynes looks at religious transnational actors in the context of international relations, with a focus on both security and order. With renewed scholarly interest in the involvement of religion in international relations, many observers and scholars...

  • e-book

    Fierce Women - The Power of a Soft Warrior

    Wagner, Kimberly
    (5070999)

    Do you ever get the idea that being a godly wife means you need to be a mousy doormat? Be as unnoticeable as a doorknob? Or have a personality transplant? Fierce Women: The Power of a Soft Warrior, smashes that idea. No matter whether you'apos;re an...

  • e-book

    The Rhetoric of Soft Power - Public Diplomacy...

    (8300968)

    The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides new insight into the global growth of the soft power concept, through a comprehensive, comparative analysis of public diplomacy and strategic communication initiatives. The book...

  • e-book

    Nation Branding, Public Relations and Soft...

    Pawel Surowiec
    (9510884)

    Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland'apos;s national image in world opinion. It explores how and why...

  • e-book

    The Beijing Olympics - Promoting China: Soft...

    (5438300)

    The Beijing 2008 Olympic ceremonies were spectacular performances and technological accomplishments by the People'apos;s Republic of China. However, the audience in Beijing was only the most overt element of a global audience receiving the message of...

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