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Resultados para: soft power livro

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23 produtos
  • Poder Suave - Soft Power

    Ballerini,Franthiesco
    (9430079)

    Utilizado pela primeira vez pelo cientista político Joseph Nye na década de 1980, o termo “poder suave” (soft power) designa a capacidade de um Estado ou uma instituição influenciar a opinião pública para que seus objetivos sejam cumpridos....

  • Soft Power

    Nye,Joseph S.
    (881948)

    Soft Power

  • e-book

    Soft Power and Exchange Rate Volatility

    Richard Harris; Serhan Cevik
    (9808962)

    Standard models—based exclusively on macro-financial variables—have made little progress in explaining the behavior of exchange rates. In this paper, we introduce a neglected set of “soft power” factors capturing a country’s demographic,...

  • e-book

    Military Soft Power - Public Diplomacy...

    Atkinson,Carol
    (9664737)

    The military has long been associated with hard power, yet it is engaged in public diplomacy as it represents the U.S. abroad and facilitates the diffusion of ideas. Military Soft Power examines one such aspect of U.S. public diplomacy: how the...

  • e-book

    Cities, Museums and Soft Power

    Lord,Gail Dexter; Ngaire Blankenberg
    (9846285)

    In Cities, Museums and Soft Power, museum planners Gail Lord and Ngaire Blankenberg demonstrate how museums and cities are using their soft power to address some of the most important issues of our time. Soft power is the exercise of influence...

  • e-book

    China'apos;s Soft Power and International...

    Lai,Hongyi; Lu,Yiyi
    (4933391)

    China'apos;s soft power has attracted considerable attention in the recent decade. In this volume scholars from the U.K., Europe, the U.S., Singapore, Australia, Hong Kong and mainland China, including a number of well established and well known...

  • e-book

    The Rhetoric of Soft Power - Public Diplomacy...

    Hayden, Craig
    (8300968)

    The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides new insight into the global growth of the soft power concept, through a comprehensive, comparative analysis of public diplomacy and strategic communication initiatives. The book...

  • e-book

    US Cultural Diplomacy and Archaeology - Soft...

    Luke,Christina; Morag Kersel
    (4932570)

    Archaeology'apos;s links to international relations are well known: launching and sustaining international expeditions requires the honed diplomatic skills of ambassadors. U.S. foreign policy depends on archaeologists to foster mutual understanding,...

  • e-book

    Putin'apos;s Propaganda Machine - Soft Power...

    Marcel H. Van Herpen
    (9748426)

    Putin’s Propaganda Machine examines Russia’s “information war,” one of the most striking features of its intervention in Ukraine. Marcel H. Van Herpen argues that the Kremlin’s propaganda offensive is a carefully prepared strategy, implemented and...

  • e-book

    Russia in the Arctic - Hard or Soft Power?

    Alexander Sergunin
    (9670470)

    In this timely book, the authors provide a detailed analysis of Russia'apos;s national interests in the Arctic region. They assess Russia'apos;s domestic discourse on the High North'apos;s role in the system of national priorities as well as of...

  • e-book

    PODER SUAVE (SOFT POWER)

    Ballerini,Franthiesco
    (9856634)

    Utilizado pela primeira vez pelo cientista político Joseph Nye na década de 1980, o termo “poder suave” (soft power) designa a capacidade de um Estado ou uma instituição influenciar a opinião pública para que seus objetivos sejam cumpridos....

  • e-book

    The Power of Soft - How to get what you want...

    Hilary Gallo
    (9553376)

    Having spent decades negotiating deals worth hundreds of millions of pounds, Hilary Gallo realised that bullying behaviour rarely got him or his clients the outcomes they were looking for. Over the years he began to develop a new way of approaching...

  • e-book

    Soviet Soft Power in Poland - Culture and the...

    Patryk Babiracki
    (9497229)

    Concentrating on the formative years of the Cold War from 1943 to 1957, Patryk Babiracki reveals little-known Soviet efforts to build a postwar East European empire through culture. Babiracki argues that the Soviets involved in foreign cultural...

  • e-book

    Fierce Women - The Power of a Soft Warrior

    Wagner,Kimberly
    (5070999)

    Do you ever get the idea that being a godly wife means you need to be a mousy doormat? Be as unnoticeable as a doorknob? Or have a personality transplant? Fierce Women: The Power of a Soft Warrior, smashes that idea. No matter whether you'apos;re an...

  • e-book

    Religious Transnational Actors and Soft Power

    Jeffrey Professor Haynes
    (6604155)

    Haynes looks at religious transnational actors in the context of international relations, with a focus on both security and order. With renewed scholarly interest in the involvement of religion in international relations, many observers and scholars...

  • e-book

    Religious Transnational Actors and Soft Power

    Haynes,Jeffrey
    (9785751)

    Haynes looks at religious transnational actors in the context of international relations, with a focus on both security and order. With renewed scholarly interest in the involvement of religion in international relations, many observers and scholars...

  • e-book

    Religious Transnational Actors and Soft Power

    Haynes,Jeffrey
    (9785733)

    Haynes looks at religious transnational actors in the context of international relations, with a focus on both security and order. With renewed scholarly interest in the involvement of religion in international relations, many observers and scholars...

  • Screening China's Soft Power

    Voci,Paola
    (9934061)

    Promoting China's cultural soft power by disseminating modern Chinese values is a key policy under President Xi Jinping. It is usually understood as a top-down initiative, implemented willingly or unwillingly by writers, filmmakers, artists and other...

    sob encomenda
  • e-book

    Nation Branding, Public Relations and Soft...

    Pawel Surowiec
    (9510884)

    Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland'apos;s national image in world opinion. It explores how and why...

  • e-book

    Nation Branding, Public Relations and Soft...

    Pawel Surowiec
    (9517982)

    Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland'apos;s national image in world opinion. It explores how and why...

  • e-book

    China'apos;s Soft Power Diplomacy in South...

    Jain,B. M.
    (9741244)

    This book examines the Chinese version of soft power and explores its myriad implications for India and all of South Asia. It traces the origin of China’s engagement with South Asian states from historical, political, economic, and security...

  • The Big Stick - The Limits Of Soft Power And...

    Cohen,Eliot A
    (9933002)

    'A must-read for anyone interested in military might--and how it can help us maintain the edge we need in this treacherous age.' --Walter Russell Mead, Wall Street JournalIn The Big Stick, Eliot A. Cohen argues that hard power is essential to cope...

    pré-venda
  • e-book

    The Beijing Olympics - Promoting China: Soft...

    (5438300)

    The Beijing 2008 Olympic ceremonies were spectacular performances and technological accomplishments by the People'apos;s Republic of China. However, the audience in Beijing was only the most overt element of a global audience receiving the message of...

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